Launching a new product? Opening a new branch or office? Headlining an event? Just won an industry award? Take advantage of the fact that you’re making news – go write a press release. Not only does this classic PR strategy earn you an opportunity to gain free publicity (so you won’t have to pay $15,000 for advertising placements); a press release also allows you to reach a wide audience through the media. You get to keep the brand fresh in their minds, and you’re able to enhance the visibility of your business, too. A press release is your opportunity to get a message through – without having to use hard-sell techniques, sales pitches, and marketing buzzwords. These days, it’s a best practice to optimize your press release for the Web. Why? Well, there are a bunch of reasons why – like reaching potential customers who don’t necessarily keep an eye out for items in traditional news media (newspapers, radio, TV), – Read the full article
Online business meetings bring the world to your presentation or discussion. Unfortunately, online business meetings can cost the human element that makes a sales relationship lasting. Let’s discuss the pros and cons of an online business meeting as opposed to booking meeting rooms. Pros of an online business meeting Anywhere, Anytime – Anytime, anywhere, by anyone and to everyone was one of the promises of the Internet. Online business meetings can fulfill that promise. Online presentations can be offered by sales teams around the world, reaching audiences everywhere at once. Economy of Scale – Both the digital broadcasting hardware and receiving hardware in the form of computers have become commonplace, reducing the cost of producing as well as receiving online business meetings. Online meetings also make meetings more affordable to everyone with the hardware to view it. Whether thirty interested experts attend or three thousand potential customers listen in is only a limit of the processing ability of the server. – Read the full article
As the search engine marketing industry grows, there continues to crop up various web-based apps and tools for rank monitoring. But the simplest – and perhaps most talked-about – of these is a service called AuthorityLabs, developed in Phoenix, AZ, by a developer named Chase Granberry. “Rank monitoring should be effortless,” so goes a line on the AuthorityLabs website, and it’s one echoed by small businesses, enterprises, Internet marketers, and agencies everywhere. Indeed, there’s a great deal of demand for a simple, easy-to-use, and affordable solution that allows customers to track and analyze their ranking performance on search engines (Google, Yahoo!, and Bing) without wallowing in confusion on how to use the tool, or squandering their resources just to pay for a premium service. It’s to no surprise, then, that AuthorityLabs positions itself as a service for “rank monitoring made easy”. The question is, does it deliver on its promise? Pricing: AuthorityLabs readily admits that its service is more expensive – Read the full article
It’s kind of stressful trying to figure out ways on how to rank better in search engines. Just figuring out where your website stands, in terms of relevant keywords, is like rocket science. Like, “Where does my culinary website appear on Google’s search results pages whenever someone searches for ‘easy homemade recipes’?” Sure, there are plenty of web-based apps and tools that promise to help you do just that. But sometimes, these apps and tools are still too expensive. Or too complicated. Their interface makes you want to squint, or hide under a desk. Enter AuthorityLabs. It’s a super simple search engine monitoring service, founded in Arizona by a guy named Chase Granberry. Basically what it does is give you the data or the feedback that you need in order to rank better. It doesn’t matter if you’re a small business, an enterprise, an Internet marketing company, or an interactive communications agency; AuthorityLabs is pretty scalable – and extremely easy – Read the full article
Unless you’ve been living under a rock or haven’t touched a computer at all for two years, you would know by now that Microsoft has rebranded their MSN search engine to a product called Bing. It’s the company’s answer to Google, the search giant that owns a large part of the market share and which continues to lead over Bing, Yahoo, and its other search competitors. Microsoft has shown, however, that it is willing to invest and make Bing a better search product for its users. It has also spent a huge amount of money in heavy marketing spending in order to gain a bit of Google’s portion of the search space – a move that has helped Bing consistently inch upward every month. While comScore recently reported that Google still has 64.4 percent share of core searches, Bing continued to gain in April 2010 and upped its search share to 11.8 percent. Which leads to the question: should search – Read the full article
As we’ve mentioned in an earlier post, keyword selection is one of the most important factors in creating a successful PPC campaign. In the world of pay-per-click advertising where you simply have to get the most of your advertising dollars, it pays to be choosy – and to be smart and savvy, instead of reckless, in making decisions about keywords. Of course, this doesn’t mean choosing the most popular – and therefore most expensive – keywords. You have to take the time to research which ones are fit for your needs and budget, and which, when taken as a group, will still bring you high-volume traffic. Keyword research will require a set of tools that you can use to bring in the data, which can make you spend even more than you ought to. That’s why we’ve come up with this list of free keyword research tools that can potentially help you drive more traffic to your site and increase – Read the full article
An Internet marketing summit featuring the best talent from the Chicago and Milwaukee areas, and which focuses particularly on search marketing and social media, is poised to become one of the most talked-about events in Wisconsin this February. Dubbed “Think Tank Live!”, the summit brings together several of the most dynamic and talented Internet marketers this side of America, as well as C-level executives, small and medium-size business owners, top branding and communications professionals, and IT and web design experts. “Think Tank Live” will be held February 23 at Country Springs Hotel, Waukesha, WI. Sponsored by Biz Times Media and Mashable and organized by I.M. Think Tank (a collective group of integrated marketing professionals in Chicago and Milwaukee areas), the summit will focus on educating people on utilizing today’s best Internet marketing and social media practices to strategically drive business results, increase profits, and lower costs. “Think Tank Live!” will have a track on Internet marketing strategies that align businesses – Read the full article
The trick is to find what you are looking for easily. More often than not, a good website will procure repeat business, but it needs to be very professionally managed and easy to maneuver for this to happen. Therefore, business owners who are tr…
