What Can Google AdWords Do for My Business?

On April 26th, 2013, wrote:

As the owner of a  small business you already know that marketing is the key to reaching customers or clients. Your reach is only limited by the quality of your marketing efforts. Google AdWords is an important part of any online marketing strategy as the tools Google provides can help you whether you use their paid service or not. What is Google AdWords? Google AdWords is a tool that helps you reach your target demographic in advertising. You can use the tool to gauge the number of times people are searching for words that are on your website or that are about your topic. You enter the word, find the best combination, then set up a campaign through the service. You can set a minimum amount to spend on the AdWords campaign. The amount spent determines how often your ad will appear. What Does it Do For Me? What AdWords does for a business is increase the company’s reach. While this – Read the full article

4 Advertising Strategies Using Pay Per Click Ads

On February 21st, 2013, wrote:

Advertising through Pay Per Click is a wonderful method of getting your needed visitors when traffic is needed. The bad news is that it does bring some risks with it. You can spend a fortune with poor management, such as generating many visitors but ending up with no profit. Knowing a few strategies for a successful Pay Per Click campaign will help you reach your goals. For marketing professionals online, strategies for Pay Per Click need to be on your short list. Pay per click ads will help you narrow down and attract customers that are more qualified to your website. Whether you are an online marketing newbie or have been doing this for a while and are attempting to do PPC as an alternative type of promotion, going through with it will definitely do wonders for your visibility. Here are 4 PPC marketing strategies that you need to know. 1. Research Keywords Learn how to use the Google Keywords tool – Read the full article