5 Tips for Running a Successful Restaurant Promotion Online

On September 20th, 2013, wrote:

Taking your business into the online arena is a complex undertaking. Not only will you have to create and maintain a website, and potentially an on-site blog, but you also have to engage in SEO in order to ensure that consumers find your site, participate in social media in order to attract and communicate with prospective customers, and continue your own education so as to best take advantage of emerging platforms for interaction with the public at large. In short, there is something of a learning curve associated with functioning on behalf of your restaurant in cyberspace. And just when you think you’ve got it down, you must broach the topic of online promotions, which are another beast entirely. On the upside, you’re not reinventing the wheel. Plenty of other businesses have run promotions online and you can learn from their successes and failures. Here are just a few tips that should help you to get started on the right – Read the full article

How to Improve Response for Your Direct Mail Marketing Efforts

On September 19th, 2013, wrote:

These days, with email and instant messaging, the only physical mail we get seems to be junk mail. But if you are a business trying to market your goods or services, how do you separate your advertising materials from the rest of the junk mail that people find piled up in front of their doorsteps? In essence, the answer lies in being able to make your marketing materials stand out from the rest. Basically, people should be excited about receiving your advertisement. What can you give potential clients that can make them excited about doing business with your company versus another company? Here is how to improve response for your direct mail marketing efforts. Firstly, your direct mail marketing campaign can’t be bland. Boringness is the best way to kill a direct mail marketing campaign. When someone sees their pile of junk mail after a long day of work, yours should be the one they pull out first and set – Read the full article

Promote Your Brand Without Going Broke

On May 22nd, 2013, wrote:

Let’s face it – marketing your brand can get really expensive, really fast. For small businesses, though, the only way to stay in the game is to grow your company and continue bringing in a profit. With so many small businesses failing, you can’t help but wonder if it’s due to the fact that they didn’t market properly or didn’t have the financial means of promoting themselves. Let’s take a look at some great, inexpensive ways to promote your brand without spending a fortune. Tips on Marketing Inexpensively Though there’s no set number or percentage that a company should spend on advertising, most don’t spend more than 7% of their budget on it. Larger firms typically spend more and small businesses spend less, but 7% is the average. Luckily, with the use of technology today, advertising doesn’t have to cost an arm and a leg. Tips for saving money on marketing include: Start a blog –  Every business should have – Read the full article

Four Ways To Get Your Small Business Noticed

On May 15th, 2013, wrote:

Some small businesses seem to be able to move ahead in any economic environment. During a recession, they are opening new locations when competitors are closing doors. During a boom, their profits increase at double or triple the average rate, and soon, those small businesses are huge companies. Successful small businesses all have the same secret: People notice them. When people notice a business, it means more customers and faster growth. Of course, this is common knowledge. Businesses are constantly trying to attract customers. Their marketing efforts compete with the marketing efforts of every other business, and the result is a mess so confusing that potential customers do not notice any business. Making your business stand out in such an environment is tricky. It requires wit and the right strategies. Read on for four ways to get your small business noticed. Social Media Marketing Creating profiles on websites such as LinkedIn, Facebook and Twitter is the first step to social – Read the full article

How “Affordable Branding” Could Be Your Most Powerful Tool

On May 7th, 2013, wrote:

Small businesses out there, especially those in the service industry, take note. Many entrepreneurs have the vision and creativity for limitless branding potential for their new company, but all the capital is wrapped up in the startup’s essentials. While this can be seen as a burden to most, it’s actually a blessing in disguise. Branding on a budget creates an honest and up-front perspective of what your business is all about, and your potential customers will see those earnest efforts when shopping around. Build Around Your Vision Too many marketers out there tell themselves “I want to be a social media guru” or “I want to rock SEO” before they even know the vision of their company. Don’t create a mission around your marketing strategy. Create a marketing strategy around your mission. The best example on the top of the corporate ladder is Apple. At any point did you see Apple use a medium to create their vision? Steve Jobs – Read the full article

How Brand Awareness Can Mean The Difference To Your Business

On May 6th, 2013, wrote:

A direct correlation can be drawn between the success of a company and the brand awareness that the company commands. Consider for a moment the prevalence of Mars bars over any other chocolate bars. Mars bars in themselves are not superior to other chocolate bars, in fact they are very similar, and the recipe in itself is quite simple. The reason mars is so popular, and you start thinking of having a Mars bar when you want some sugar, is because of the clever branding strategies implemented by the people behind mars. The same can be said of Target shops, of Coca-Cola, and Apple macintosh. Your product is only half of the equation. The other half is making people know it’s there, that it’s available, and that it’s accessible. These days, there are two main ways of doing so, online and offline advertising. Let’s start with the first, because if you’re a local business, it might be the most important. – Read the full article

Share Your Ideas With Social Media

On April 27th, 2013, wrote:

Information is what makes the world go around and new ideas are what change the world for the better. So how do you get those ideas and that information out into the world for people to see? One way is through social media and it continues to be one of the fastest growing ways that people communicate thoughts and ideas. It is how people communicate with one another and it can be an important part of spreading new ideas and concepts. Which is what makes this technology one of the main components for business success. With every person having an internet connection, you’d be hard pressed to find people who can’t relate to “being online”. Most businesses and companies are utilizing social media to inform the public about their products and services. Advertising through social media is a very worthwhile use of time with regards to growing your business. Everybody is “liking” with Facebook and tweeting their thoughts and their every – Read the full article

6 Promotional Products That Will Get Your Company Noticed

On April 23rd, 2013, wrote:

Storefronts, expos and trades shows are excellent places for businesses to distribute promotional items. When handing out such items, it is important that they be customized with a company’s name, contact info and logo. For promotional items to be effective as possible, make sure to give away unique items that will actually be used by consumers on a frequent basis. Now, before you start printing out your brand and logo on just about every mug and home accessory you can get your hands on, bear in mind you have to go about this in a smart way. You still have to pick out quirky items which will give your business the most publicity. Here are six promotional products that are sure to get your company noticed and drive business your way. 1) Tote Bags Handing out tote bags is especially advantageous to do at trade shows. These bags are reusable, making their brand increasing capability very good. There are many – Read the full article