What Can Google AdWords Do for My Business?

On April 26th, 2013, wrote:

As the owner of a  small business you already know that marketing is the key to reaching customers or clients. Your reach is only limited by the quality of your marketing efforts. Google AdWords is an important part of any online marketing strategy as the tools Google provides can help you whether you use their paid service or not. What is Google AdWords? Google AdWords is a tool that helps you reach your target demographic in advertising. You can use the tool to gauge the number of times people are searching for words that are on your website or that are about your topic. You enter the word, find the best combination, then set up a campaign through the service. You can set a minimum amount to spend on the AdWords campaign. The amount spent determines how often your ad will appear. What Does it Do For Me? What AdWords does for a business is increase the company’s reach. While this – Read the full article

How To Determine The Value Of Your Brand

On January 22nd, 2013, wrote:

Determining the value of a brand is not nearly as simple as it sounds, for one surprisingly simple reason–brands are not businesses. A brand may be a certain aspect of a business, but it is largely intangible, and it is very difficult to assign a monetary value to intangible assets. Running a business valuation is a relatively straightforward matter of number crunching. Your sales, assets, debts, and growth all factor together to determine a realistic estimated value of your business. But how can you do the same for your brand? Determining the value of your brand can be done, but it is not as easy. First, you need to come to a workable definition of the word “brand” as it applies to your situation. What does your brand include? A brand is much more than just a name and a logo, of course. A brand is an accumulation of intellectual property and business strategy that evolves over time. You may – Read the full article