These days more and more people are accessing the Web through their mobile phones. They’re checking their E-mails, surfing, reading the news, and even shopping – literally “on the go”. Wouldn’t you like to make your website “pops” for mobile? Don’t think it’s an impossible task. Today tools that format your website or blog for mobile phones and smartphones are aplenty. Most of them don’t even require web design or HTML expertise! Let’s take a look at some of them. Really Sweet Tools Mippin: This is a fast and free service that can “mobilize” your website or blog, so long as it has an Atom or RSS feed. It also offers built-in content variety through a list of sites delivered in simple format for the mobile audience. While there aren’t lots of features on Mippin, you’ll still have full control of your logo and branding efforts, as well as access to your traffic and reporting stats. And, to make sure – Read the full article
Google recently announced its acquisition of AdMob, a leading mobile network that covers the Apple iPhone and other mobile platforms, including Android. The deal was worth $750 million in stock and serves to validate the continued growth of mobile marketing and advertising. Google said that the acquisition of AdMob gives the company more expertise in a market that is expected to grow rapidly over the next several years. Apart from that, however, it solidifies the entry of a major player in mobile marketing, the power, reach, and value of which more and more industry experts are beginning to recognize. After all, despite today’s difficult economic climate, mobile platforms continue to grow. With the move, Google demonstrates how committed and serious the company really is about the mobile advertising and marketing industry. What are other implications of this acquisition? One is the potential money that lies in mobile applications. iPhone, which has an app for almost anything, can encourage developers to – Read the full article
