If you got a pretty good site, which shows up on the first page of Google, you ought to be cautious about some possible threats. Hacking might be a huge issue indeed, but there is another form of threat lurking on the Internet these days. This threat is not a virus or a bug or a worm, yet it is very potent and can cause chaos for you and your adored website. Beware of Page Jacking! What is Page Jacking? The attack called page jacking mainly involves copying the content on your website onto some other site, so that the user believes that the other site is your legitimate site. If proper measures are not taken to secure your content, you are bound to lose your privileged spot on the first page of the search engine. The Consequences of Page Jacking Because the page jacker uses the same keywords and the same content, with a few exceptions here and there, – Read the full article
In order to create a successful sales page, you have to make sure not to include things that will turn off your potential buyers. Most sales pages that have the things that shouldn’t belong there will face the bad consequence of low sales, or no sales at all. That’s why you should carefully examine your sales page before you decide to publish it. Here are things that should not be there: Wrong focus Your entire sales page should focus on addressing your potential customers’ problem — without hard-selling the product. No matter how great your product, don’t boast about it until the last line. You have to educate and give information about how to solve the problem of your potential customers first. Let them know about the product once you’ve done this. And don’t forget to let them know about how to get the product. Criticism and insult You know that your product can solve people’s problems. Now, for example, – Read the full article
Google’s quest for perfection in search results has led the tech giant back to the drawing board to once again tinker with its AdWords algorithm. The goal remains the same: to deliver users to the most relevant content available that fits their chosen search words while also attracting advertisers by delivering superior return on investment for online advertising. Google Adwords auctions control the “promoted search results” seen at the top and to the right of the organic search results; however, Google and businesses lose customers when those results are of poor quality, because people have no use for spam and will use other search engines. To avoid this, Google offers lower prices to advertisers who have higher rankings as determined by its algorithms. In short, this keyword auction wherein advertisers bid on keywords relevant to their businesses is the way Google makes ad revenue without disappointing search clients. This process is somewhat contentious considering that the real high-quality material should – Read the full article
Is your company making use of a Facebook Fan page? Now with more than 300 million users currently registered, numerous companies have set up Fan Pages fundamental to their advertising labors. People are looking for the most interesting and one-of-a-kind pages to “like”. But what are the best ways of getting maximum number of page likes? Here are the top 5 suggestions for the same: Make your own username – The username or URLs for your Facebook pages are, by default, lengthy and unattractive. Select a different domain name for your page and advance it to your Facebook page. If you by now have a web portal you can make use of a sub-domain, for example name.facebookfanpage.com. Put forward incentives – Users should know the reason to join your page. Present a rebate on your products, or make certain declarations on your page if you have something new about your business. Give these users a bait to like your page. – Read the full article
With more than 500 million active users, Facebook is the most popular website in the world. No matter what niche you’re in, it’s highly likely that your target audience is chock full of Facebook users. So, how do you create a Facebook page that’s really going to boost your traffic and sales? By following these 5 tips: 1. Keep it fun For many people, Facebook offers a great way to relax after a long day. If your page offers fun pictures, cool links, and interesting status updates, people will enjoy spending time there. And the more people you have on your page, the more likely they are to come back – or to use your services when it comes time for them to spend money. 2. Turn it into a community If you make your fans feel like they’re a part of the group, they’ll start to think of your less as a “company” and more as “friends”. And let’s face – Read the full article
So you’ve e-Commerce’d your site up. (Hopefully with Magento, our favorite.) And you’re ready to roll. The homepage is ready. The product shots have been Photoshopped to perfection. The design and the color schemes look very cool (ahem, an aesthetic term) and you’ve set up your checkout process with a secure third-party payment gateway. That’s it, right? Well – not if you haven’t dedicated as much effort as you already have to your product pages. Here’s a list of awesome tips for turning your product pages into awesome sales magnets: Optimize it. This, really, is a given, since you want the search engines to find you as easily and as often as the human visitors do. Great ways to make your product page SEO-friendly include: avoiding duplicate content and duplicate URLs; writing up unique and compelling text descriptions for each product (don’t just copy the manufacturers’ descriptions); and editing this content in a way that makes it relevant to your – Read the full article
The landing page: the place where visitors are directed after clicking on an ad, a search result, a link, or an offer. It’s also the critical page that can convert mere visitors or readers into your customers, fans, or followers. What goes into building an effective landing page? Let’s check it out. Answers. It’s likely that visitors clicked on your ad or your offer because they want to get hold of a certain piece of information, or because they want answers to their questions. So give them just that. Answer their search queries. Tell them what your offer is. Explain how they can benefit from buying your product or service, from supporting your brand. Guide them on how to get started. Regardless of what your objectives are – to make a sale, to get people to sign up for a newsletter, to get a Facebook user to like your fan page – make sure that you craft your landing page – Read the full article
A Facebook Page with lots of fans can do wonders for your brand. Not only is Facebook a naturally “viral” online channel for engagement; its Fan Pages are also a pretty flexible Internet marketing platform, with space for lots of apps, optimization opportunities, multimedia content, social sharing, and trackable information. Of course, to maximize Facebook’s power, you actually have to get people to officially “like” your page. Without enough “likes”, you may be wasting effort on something that’s not reaching anyone at all. You’d be like a chef preparing 30 starters and 50 main courses for a restaurant that has less than 10 customers. The product/service/brand may be good, but no one knows enough about it. Want more Facebook fans? Need more people to like your Facebook Page? Here are 11 really effective tips: Comment and reply. If someone posts on your Wall, don’t ignore it. Respond in a timely manner. Say thank you or write a meaningful comment that – Read the full article
