Lakeshore Branding Blog

5 Simple Changes Your Office Can Make For Improved Productivity

On May 10th, 2013, wrote:

Productivity within the office space may greatly impact the yearly budget of a business, so it’s vital to consider ways to increase efficiency and lower costs each year. A number of changes may be made with the office itself that will enhance employee productivity without lessening the experience of the employees while they are at work. Here are 5 simple changes you can make in the office to increase productivity. 1. Change the routine regularly It’s often hard to accept change in one’s life, but sometimes a change within an office space may be the exact element of surprise needed to increase productivity levels. Employees may become too used to a specific way of working. And while they might provide adequate work, too much routine may reduce potential for innovation and increased efficiency. Step outside the box of routine and change up the office set up, take a break to casually discuss new ideas for projects openly without restraint, or – Read the full article

Marketing Your Product Online And Gain More Customers

On May 10th, 2013, wrote:

Marketing online may seem easy, almost as if products and services sell themselves, but that is rarely the case. The Internet is a fiercely competitive marketplace, and it requires a structured approach in order to market a product in a way that converts leads into actual sales and repeat customers. #5. Identify the core niche and target it. The Internet is a massive market, and it is a huge mistake when a business simply markets a product in a general sense. At best, that approach is ineffective and inefficient, and at worst, it can foster a negative perception of the product. The better way is to identify the core niche for the product, and then spend all available marketing resources on promoting to that group. #4. Make use of channels. Once the business has identified the proper niche, it can get the most of it through a channel-based approach. A channel is a filter that marketing can apply to a – Read the full article

Am I Properly Branding My Mobile Payment Method?

On May 10th, 2013, wrote:

Mobile payments are becoming more common. Many small businesses enjoy the lower associated costs and easier use compared to traditional wired payment processing. Using a mobile payment system provides many benefits to your customers, but are you properly communicating those benefits to them? The Benefits Before moving on to the branding discussion, it’s a good idea to review and understand the benefits your customers will receive. This will help you with your advertising efforts. Mobile payment benefits to consumers include: You eliminate the need to carry cash or cards. Depending on the type of payment system you implement, your customers may be able to pay by simply waving their mobile phones near a scanner. You can enable credit card payments. Even if you don’t get a system that lets your customers pay with their phone, you can gain a lot of sales by offering credit card payments. Mobile payment systems make this a far more affordable option for you than – Read the full article

Five SEO Strategies You Can’t Afford To Miss

On May 9th, 2013, wrote:

SEO marketing professionals use strategic processes that were developed to improve website visibility with higher search engine rankings. In addition to attracting more relevant web visitors, the most effective SEO methods include ways of converting site visitors into actual customers. Below are five of the most valuable SEO strategies that every company can benefit from using. #5. Technical Website Optimization Optimizing the pages on a website is critical to prepare it for responding to effective marketing techniques. Implementing aspects like page optimization makes it more possible to use keyword strategies and content marketing more effectively. These activities are designed to attract more organic web traffic so that search engine rankings rise for each page. #4. Social Media As the popularity of social media continues to rise, so do related marketing opportunities for businesses. In order for any branding and marketing message to be properly distributed, connecting with potential and existing customers is essential. This is why SEO professionals recommend that – Read the full article

Useful Tips About Guest Blog Posts: Part 3

On May 7th, 2013, wrote:

Hello again, avid readers. It’s been quite some time since we’ve talked about guest blog posting tips and I’m back with more. Read on and let me know your thoughts. Secret #16: Think of others’ needs first when guest blogging Don’t let others make-do with your leftovers; always give out only your best work. This means anything and everything from offering only your best posts to promoting other blogs as if they were your own. Also strive to be helpful as possible. Showing your gratitude and having the right attitude is just as important as the technical aspects when it comes to communicating with other bloggers, so always give before you receive. Secret #17: Be persistent in guest blog posting Building a solid guest blog post portfolio is going to take a lot of work, considerable amounts of time, and plenty of persistence. You will also need to grow a thick skin, and don’t take it personally if you are – Read the full article

How “Affordable Branding” Could Be Your Most Powerful Tool

On May 7th, 2013, wrote:

Small businesses out there, especially those in the service industry, take note. Many entrepreneurs have the vision and creativity for limitless branding potential for their new company, but all the capital is wrapped up in the startup’s essentials. While this can be seen as a burden to most, it’s actually a blessing in disguise. Branding on a budget creates an honest and up-front perspective of what your business is all about, and your potential customers will see those earnest efforts when shopping around. Build Around Your Vision Too many marketers out there tell themselves “I want to be a social media guru” or “I want to rock SEO” before they even know the vision of their company. Don’t create a mission around your marketing strategy. Create a marketing strategy around your mission. The best example on the top of the corporate ladder is Apple. At any point did you see Apple use a medium to create their vision? Steve Jobs – Read the full article

If You’re Branding Yourself As Customer Friendly, Be Customer Friendly!

On May 7th, 2013, wrote:

Roughly 83 percent of online shoppers expect some level of support during the shopping process, according to a 2013 report by LivePerson. Whether you’re an online retailer or a B2B marketing company, you have people who purchase and use your product or service regularly, and at some point, they’re going to need your help. And they’re going to need it now! How you reach out to these customers in their hour of need, makes all the difference. Your customer service efforts can make or break your brand. It’s all about understanding your customers’ needs and doing everything in your power to meet them. Needless to say, your company needs to have excellent customer service in order to be able to meet the needs of such circumstances. The good news is that technology has changed the customer service landscape, so you can personalize the experience. Here are four tools to help keep customers engaged with your brand. Customer Relationship Management (CRM) – Read the full article

How Brand Awareness Can Mean The Difference To Your Business

On May 6th, 2013, wrote:

A direct correlation can be drawn between the success of a company and the brand awareness that the company commands. Consider for a moment the prevalence of Mars bars over any other chocolate bars. Mars bars in themselves are not superior to other chocolate bars, in fact they are very similar, and the recipe in itself is quite simple. The reason mars is so popular, and you start thinking of having a Mars bar when you want some sugar, is because of the clever branding strategies implemented by the people behind mars. The same can be said of Target shops, of Coca-Cola, and Apple macintosh. Your product is only half of the equation. The other half is making people know it’s there, that it’s available, and that it’s accessible. These days, there are two main ways of doing so, online and offline advertising. Let’s start with the first, because if you’re a local business, it might be the most important. – Read the full article