Lakeshore Branding Blog

What Does It Take To Land A Number One Position In The Search Results?

On May 14th, 2013, wrote:

There is one thing that you can bet on in the Internet marketing world and that is this; Things will change. During the year 2012, there were so many Internet marketing changes that many search engine optimization companies could not keep up. Web sites were sinking faster than a ship that had taken a direct hit with a torpedo. The Internet marketing world was in a panic while the search engine giant Google rolled out one crushing update after another. For many businesses, it was an Internet apocalypse. Google was swinging its mighty hammer, and web sites were being crushed with every blow. The only real constant in the Internet marketing world is change. Keeping Up With the Changes  Businesses don’t always have time to keep up with all of these changes that are happening. They may be aware of the changes because suddenly their web site is no longer getting the traffic that it needs. Sales may drop off – Read the full article

How To Submit A Sitemap For Different Search Engines

On May 12th, 2013, wrote:

XML sitemaps are employed by webmasters to easily tell search engines about web pages on websites that can be crawled by robots. A standard sitemap files address each URL along with data about how it generally changes, the time of last update and how significant it is compared to other pages in the site. With these kinds of information, sitemaps help search engines to crawl your website in an intelligent and incredible manner. During 2006, major search engines including Google, MSN and Yahoo joined forces to support an advanced industry norm for sitemaps – Sitemap 0.90. When webmasters comply with the protocol, it can be ensured that their sites are completely and constantly indexed all throughout the major search engines. is the official website for the joint venture and includes much information about the new norm and syntax. Unfortunately, the site fails to describe how to submit a sitemap for different search engines. The configuration suggested on the site – Read the full article

Why You Should Redesign Your Website

On May 12th, 2013, wrote:

There are various explanations that talk loudly about the necessity of updating your website with the purpose of earning some return on investments. As there are plenty of ways to go about it, these tried and tested tips discussed below will give you an idea of the proper ways of doing so. Your web examination shows an expanded skip rate and flat transformations Often, when a site cannot convey what it guarantees, possible clients are compelled to skip the website entirely. It is plausible that if your web examination shows flat changes and expanded skip rate, your guests aren’t seeing an adequate reason as to why they should buy from you. Trust your examination information and begin figuring out the explanations why clients don’t click past the Home page/landing page. Your web visibility is underprivileged Visually, your online site might look visibly stunning, however unless the webpage is properly modified for SEP, you will most likely be unable to connect – Read the full article

Can My Brand Survive Negative Social Media Attacks?

On May 12th, 2013, wrote:

Building your brand via social media can be the best thing that ever happened to your company. You can engage with old and new customers, reach out to potential customers. And grow your company like never before. Social media has opened up the world for all businesses, putting small business in league with the big guys. Alternately, social media opens a business up to negative comments and bad publicity like never before. At one time negative comments came via word of mouth. People didn’t always put stock in what some people had to say about a business because they could gauge that person’s personality type face to face. Perhaps the person was just hard to please. On the internet, knowing how people react to business in general can be iffy. Due to how social media allows anyone to comment on a company’s timeline or account, you can have hundreds of comments on one person’s bad review. That one review can – Read the full article

How To Use A Blog To Promote Your E-Bay Store

On May 10th, 2013, wrote:

You can quite easily set up an eBay store and sell things. It allows you to do things such as keep a stock of items and have your adverts renew themselves automatically after thirty days. The problem is that you are stuck with promoting your shop and your items on eBay alone, and there are probably lots of other people offering your goods for less money. So how can you possibly make it a bit more of a level playing field? You can use your blog to promote your eBay shop, and here is how. Link to your eBay store This will help to push your items further up Google’s search results. It is true that some of your traffic comes from Google. People who are looking for very specific items are likely to find your items on eBay. Very few eBay stores and eBay items have links pointing to them, so it doesn’t take very many to get your – Read the full article

5 Simple Changes Your Office Can Make For Improved Productivity

On May 10th, 2013, wrote:

Productivity within the office space may greatly impact the yearly budget of a business, so it’s vital to consider ways to increase efficiency and lower costs each year. A number of changes may be made with the office itself that will enhance employee productivity without lessening the experience of the employees while they are at work. Here are 5 simple changes you can make in the office to increase productivity. 1. Change the routine regularly It’s often hard to accept change in one’s life, but sometimes a change within an office space may be the exact element of surprise needed to increase productivity levels. Employees may become too used to a specific way of working. And while they might provide adequate work, too much routine may reduce potential for innovation and increased efficiency. Step outside the box of routine and change up the office set up, take a break to casually discuss new ideas for projects openly without restraint, or – Read the full article

Marketing Your Product Online And Gain More Customers

On May 10th, 2013, wrote:

Marketing online may seem easy, almost as if products and services sell themselves, but that is rarely the case. The Internet is a fiercely competitive marketplace, and it requires a structured approach in order to market a product in a way that converts leads into actual sales and repeat customers. #5. Identify the core niche and target it. The Internet is a massive market, and it is a huge mistake when a business simply markets a product in a general sense. At best, that approach is ineffective and inefficient, and at worst, it can foster a negative perception of the product. The better way is to identify the core niche for the product, and then spend all available marketing resources on promoting to that group. #4. Make use of channels. Once the business has identified the proper niche, it can get the most of it through a channel-based approach. A channel is a filter that marketing can apply to a – Read the full article

Am I Properly Branding My Mobile Payment Method?

On May 10th, 2013, wrote:

Mobile payments are becoming more common. Many small businesses enjoy the lower associated costs and easier use compared to traditional wired payment processing. Using a mobile payment system provides many benefits to your customers, but are you properly communicating those benefits to them? The Benefits Before moving on to the branding discussion, it’s a good idea to review and understand the benefits your customers will receive. This will help you with your advertising efforts. Mobile payment benefits to consumers include: You eliminate the need to carry cash or cards. Depending on the type of payment system you implement, your customers may be able to pay by simply waving their mobile phones near a scanner. You can enable credit card payments. Even if you don’t get a system that lets your customers pay with their phone, you can gain a lot of sales by offering credit card payments. Mobile payment systems make this a far more affordable option for you than – Read the full article