Lakeshore Branding Blog

Can Business Negotiations Improve Over A Meal?

On May 16th, 2013, wrote:

Running a business can be exhausting, especially if you’re about to have a business deal. You want to know everything you can do to lighten the blow and have the dealings be as pleasant as possible for you and the other party. Even then, when you think you have everything figured out, you still might worry about the outcome. One of these preparations that people commonly consider is dining while doing negotiations. In many cultures, it is an expectation that you will conduct business dealings over a meal. But some people may wonder, particularly in the United States, where it is not necessarily a common practice to negotiate at a restaurant, if business negotiations are really more successful if they take place over a meal. Read on to learn how meals can actually help your business negotiations be more effective. Great Bonding In general, meals can be a great bonding experience. One of the most useful things about taking your – Read the full article

Four Ways To Get Your Small Business Noticed

On May 15th, 2013, wrote:

Some small businesses seem to be able to move ahead in any economic environment. During a recession, they are opening new locations when competitors are closing doors. During a boom, their profits increase at double or triple the average rate, and soon, those small businesses are huge companies. Successful small businesses all have the same secret: People notice them. When people notice a business, it means more customers and faster growth. Of course, this is common knowledge. Businesses are constantly trying to attract customers. Their marketing efforts compete with the marketing efforts of every other business, and the result is a mess so confusing that potential customers do not notice any business. Making your business stand out in such an environment is tricky. It requires wit and the right strategies. Read on for four ways to get your small business noticed. Social Media Marketing Creating profiles on websites such as LinkedIn, Facebook and Twitter is the first step to social – Read the full article

Useful Tips About Guest Blog Posts: Part 4

On May 14th, 2013, wrote:

As we are nearing the end, don’t miss the chance to read more about these useful guest blog posting tips and apply them with your guest blogging endeavors. Secret #25: Write a killer bio The only claim to fame that you can expect out of most guest blog posts will come by way of your bio. This is your little bit of space to shine, so make it count. Of course, this can be somewhat difficult given the limited word counts and space provided for bios. But being able to come up with a solid call to action is vital to the success of any guest blog post. You should also make sure to link to content that is relevant to the post. Secret #26:  “More” isn’t necessarily “better” when it comes to guest blog posts As mentioned previously, quality is one of the most important factors in successful guest blog posting. Sure it is a good thing to add – Read the full article

What Does It Take To Land A Number One Position In The Search Results?

On May 14th, 2013, wrote:

There is one thing that you can bet on in the Internet marketing world and that is this; Things will change. During the year 2012, there were so many Internet marketing changes that many search engine optimization companies could not keep up. Web sites were sinking faster than a ship that had taken a direct hit with a torpedo. The Internet marketing world was in a panic while the search engine giant Google rolled out one crushing update after another. For many businesses, it was an Internet apocalypse. Google was swinging its mighty hammer, and web sites were being crushed with every blow. The only real constant in the Internet marketing world is change. Keeping Up With the Changes  Businesses don’t always have time to keep up with all of these changes that are happening. They may be aware of the changes because suddenly their web site is no longer getting the traffic that it needs. Sales may drop off – Read the full article

How To Submit A Sitemap For Different Search Engines

On May 12th, 2013, wrote:

XML sitemaps are employed by webmasters to easily tell search engines about web pages on websites that can be crawled by robots. A standard sitemap files address each URL along with data about how it generally changes, the time of last update and how significant it is compared to other pages in the site. With these kinds of information, sitemaps help search engines to crawl your website in an intelligent and incredible manner. During 2006, major search engines including Google, MSN and Yahoo joined forces to support an advanced industry norm for sitemaps – Sitemap 0.90. When webmasters comply with the protocol, it can be ensured that their sites are completely and constantly indexed all throughout the major search engines. Sitemaps.org is the official website for the joint venture and includes much information about the new norm and syntax. Unfortunately, the site fails to describe how to submit a sitemap for different search engines. The configuration suggested on the site – Read the full article

Why You Should Redesign Your Website In 2013

On May 12th, 2013, wrote:

There are various explanations that talk loudly about the necessity of updating your website with the purpose of earning some return on investments. As there are plenty of ways to go about it, these tried and tested tips discussed below will give you an idea of the proper ways of doing so. Your web examination shows an expanded skip rate and flat transformations Often, when a site cannot convey what it guarantees, possible clients are compelled to skip the website entirely. It is plausible that if your web examination shows flat changes and expanded skip rate, your guests aren’t seeing an adequate reason as to why they should buy from you. Trust your examination information and begin figuring out the explanations why clients don’t click past the Home page/landing page. Your web visibility is underprivileged Visually, your online site might look visibly stunning, however unless the webpage is properly modified for SEP, you will most likely be unable to connect – Read the full article

Can My Brand Survive Negative Social Media Attacks?

On May 12th, 2013, wrote:

Building your brand via social media can be the best thing that ever happened to your company. You can engage with old and new customers, reach out to potential customers. And grow your company like never before. Social media has opened up the world for all businesses, putting small business in league with the big guys. Alternately, social media opens a business up to negative comments and bad publicity like never before. At one time negative comments came via word of mouth. People didn’t always put stock in what some people had to say about a business because they could gauge that person’s personality type face to face. Perhaps the person was just hard to please. On the internet, knowing how people react to business in general can be iffy. Due to how social media allows anyone to comment on a company’s timeline or account, you can have hundreds of comments on one person’s bad review. That one review can – Read the full article

How To Use A Blog To Promote Your E-Bay Store

On May 10th, 2013, wrote:

You can quite easily set up an eBay store and sell things. It allows you to do things such as keep a stock of items and have your adverts renew themselves automatically after thirty days. The problem is that you are stuck with promoting your shop and your items on eBay alone, and there are probably lots of other people offering your goods for less money. So how can you possibly make it a bit more of a level playing field? You can use your blog to promote your eBay shop, and here is how. Link to your eBay store This will help to push your items further up Google’s search results. It is true that some of your traffic comes from Google. People who are looking for very specific items are likely to find your items on eBay. Very few eBay stores and eBay items have links pointing to them, so it doesn’t take very many to get your – Read the full article