Lakeshore Branding Blog

Inventive Ideas: Marketing Your Lightbulb Moment

On August 31st, 2013, wrote:

You have an idea for the next iPhone, virtual reality machine, or maybe even a new kind of T.V. Maybe you’ve invented a piece of software that promises to revolutionize the way we surf the web, do personal budgeting, or how we interact with our environment. Whatever your invention, you need marketing. Why? Because great ideas aren’t worth much unless other people know about them. Do Research Research the industry closely related to your new invention. Odds are that there are existing challenges, trends, competitors, and gaps in the marketplace. Identify any potential problems that might arise due to patents, trademarks, or copyright protection before you get steeped in developing your own idea You don’t want to work on something for six months only to find out that someone else already beat you to the punch and has secured a patent on his invention. Once the coast is clear, and you’ve got a mock up of your product, get the – Read the full article

Use Social Media For Promoting Your Business Online

On August 31st, 2013, wrote:

Millions of people are yet struggling for upbringing their businesses online. One cannot deny the fact that online marketing is getting more and more important these days for the promotion of any business. So, if you are one of those who are struggling to promote their businesses online then using social media can be a good idea. Here are some of the main reasons as to why people are using social media for promoting their businesses. Increasing brand awareness: Brand awareness is the awareness that is spread about a particular brand amongst people. Brand awareness is generally associated with a specific product and its uses. If one really wants to promote the products of a company, then creating brand awareness is something that really works.  Brand awareness creates more visibility of the product so that the seller can generate additional sales. Generating and sharing via social media for building backlinks: Link building is one of the best things that one – Read the full article

Little-Known Ways To Rebound From A Social Media Faux Pas

On August 3rd, 2013, wrote:

Social media sites provide a terrific opportunity to connect with clients, potential customers and current buyers. But they also have the potential to cause trouble. It seems every other day a large company’s social media account makes headlines for the wrong reasons. Sometimes it’s as simple as a bad typo in a tweet. Other times the offense is much more severe and causes serious damage to the brand. Whether you’re in the plumbing or the holistic alcohol recovery business, here are some tips for how to recover from a social media disaster. Figure Out the Damage First, ask yourself this important question: What damage has been done? If you made a typo in a tweet, even if it was a swear word, chances are there will be no real consequences to your mistake. People may even laugh about it; we’ve all had our own auto-correct or tiny keyboard problems. If the glitch was minor, acknowledge it, apologize for it, and – Read the full article

Learn from the experts, Learn from Top Net SEO

On July 30th, 2013, wrote:

Many businesses and companies want to enter the e-commerce industry or simply have a website of their own where they can do marketing and advertising. However, playing in the Internet market is difficult because competition is great and many have already lost a huge amount of money and investments. On the contrary, many have also succeeded and established a larger number of customers and increased their revenues for the past years. The only thing that could make the cut between success and failure in the online market industry is on how firms strategize and formulate their techniques in achieving their targets. That is why a performance based SEO company plays a great role in determining the success and failure of companies. Partner with the Top SEO Company If companies want to be at the top of everybody else, they also have to make an alliance with the SEO Company who is at the top. When we are speaking of the – Read the full article

Don’t Forget The Visuals

On July 30th, 2013, wrote:

There has been so much input on editorial content creation and SEO for Internet marketing that sometimes it’s easy to skip over one of the biggest issues in this less than exact commercial science. But savvy Internet marketers know that even with the power of targeted text that generates page rankings and more, a picture is still worth a thousand words in some parts of Internet marketing projects. They also know that this kind of thinking can boost the overall results of an important new branding initiative. If you want to spice up existing or new content, some simple web design and Internet marketing commandments can your team adequately address the issue of how to optimize the role that images play in your campaigns: Source Your Images Too many companies want to go the low road and simply utilize the primitive stock photo resources commonly available on the web. One problem with this is that in sourcing images, you get – Read the full article

How Do You Brand After A Bankruptcy?

On June 19th, 2013, wrote:

Getting your small business up and running again while still climbing out from under the shadow cast by a past business bankruptcy is a challenging – but entirely feasible – task. The key is to map out in advance a strategy that will help you clear the obstacles you’ll undoubtedly face. Turn the financial misadventures of your failed business into tactics that can help you avoid all the pitfalls that tripped you up in the past. Let the Past Be Your Guide Before launching any new business venture, whether it’s a revival of your original business or something altogether new, you need to look closely at your mistakes of the past. Get together with your close business associates and carefully review the factors that caused your first business to fail. You might even enlist the aid of a disinterested third party to ensure the objectivity of your review. Identify all of these factors and list them on a sheet for – Read the full article

How To Better Understand Your Customers Using Web Analytics

On May 29th, 2013, wrote:

Part of the key to running a successful business in any industry is understanding your customers. Sales levels and marketing trends change depending on the demands of the market, and it is only by tuning into those demands that you can successfully bring your business up to its full potential. Web analytics play an important role in this equation. By making use of web analytics data you can learn more about your customers, understand what they want from your business, and more effectively cater to their needs. Google offers a wonderful free tool set that businesses everywhere can use to better understand their customers. If your business is not already using Google Webmaster Tools and Google Analytics, be sure to get started using these utilities right away. They put a multitude of valuable tools at your disposal, including alerts, traffic measurements and a wide variety of key statistics. Incorporate Google’s robust webmaster tools into your web analytics plan to make – Read the full article

Help, Our Image Is In Trouble

On May 29th, 2013, wrote:

Did your company or business hit a rough patch in the form of a legal issue or social media meltdown? Did you file for bankruptcy or have a hate campaign target you online? No matter what the issue, taking care of your business image is your number one priority and you’ll need to get it cleaned up and put back out there. But how? These tips and tricks can help you clean up your image. Bury It On Google This one isn’t quick, but it’s effective. If you can get alternate domains for your business (such as .net and .org), have these redirect to your company page. You won’t have to build up multiple versions of your webpage or have to keep up with more, just have one main site and the rest of them to “mirror” the content. This will help keep you high in the search engines with content you want people to see. This way you won’t – Read the full article