Lakeshore Branding Blog

Five Reasons Why Google’s Review Monitoring Dashboard Is A Disappointment

On March 28th, 2014, wrote:

Reviews are already a huge factor when it comes to helping businesses stand out and succeed online, and if there needs to be a definite sign to signal the value of reviews in the future, it has to be Google’s recent announcement of their Reviews Dashboard to help local merchants monitor reviews from across the web. But, alas, Google has disappointed with this product. In my humble opinion, this product is nothing but a shinier interface to display data that Google already had and were collecting over time. Here are five reasons why this enhancement from Google disappointed me: #1 – Real review monitoring is about being able to respond in the now Google seems to have adopted a model of “if we find it, we’ll report it” when it comes to monitoring reviews. This means that, unless they find a review (which may take days, weeks or months), you’ll never see it in the dashboard. Anyone who’s been doing – Read the full article

Marketing 101: Six Methods That Are Certain to Get Your Business Noticed

On November 4th, 2013, wrote:

When you have a business that you want to expand, it is important to know how to properly market your products and services. This can be much more difficult since it may seem, since you will need to dedicated a great deal of time and effort to creating an effective marketing campaign. This will involve picking out your audience, then using a variety of different tools that will get your business noticed by these people. Thus, here is a quick look at six different methods that will help your business get the attention that you need. Choose the Right Target Audience Before you can expect to experience success with any business, it is essential that you choose your audience. Most businesses make the mistake of choosing an audience that is extremely broad, hoping to bring in as many people as possible. The problem with this is that a broad message will rarely be able to appeal to everyone, meaning that – Read the full article

How To Lose Business And Alienate Mobile Audiences

On October 29th, 2013, wrote:

To say that we’re in the midst of a mobile revolution would actually be pretty inaccurate – it has already happened. Smartphone and tablet PC saturation across most of the world’s leading markets is heading toward total, which means a monumental opportunity for those in business who know just how to tap into this waiting goldmine. Unfortunately however, there are still tens of thousands of businesses…maybe even more…that are guilty of breaking some of the cardinal rules that come with winning over and making the most of mobile audiences. So with this in mind, here’s a look at just five of the ways you can instantly turn-off your mobile audience and yourself turned-off by your mobile audience in about five seconds-flat: Ignore Them Altogether This should technically count as rules one, two and three for the simple reason that to ignore mobile audience members is to eliminate them from contention. It’s probably the biggest no-brainer of them all and at – Read the full article

5 Creative Ways to Engage Customers Online

On October 29th, 2013, wrote:

Interfacing with customers in the virtual arena may seem easy simply because your business has access to such a huge consumer market. Unlike running a brick-and-mortar store that only really caters to people within a limited geographic region, operating a business in the online arena offers you the opportunity to attract a global market if you so choose. But in some ways it can be a lot more difficult than you might imagine. The tricky part is attracting the people who might actually want to buy your product, and you’ll first have to get their attention in order to do this. With a whole world of competitors trying to do the same, you’ll have to shout pretty loud to be heard. Of course, most consumers don’t like to be bombarded. So what you really want to do is find ways to engage them on a seemingly personal level. Here are just a few creative ideas to get you started. Online – Read the full article

5 Ways to Use Your Vehicle for Marketing and Branding Purposes

On October 29th, 2013, wrote:

There is a good chance that your vehicle is, well, the perfect vehicle to market and advertise your business. Whether you have a dog grooming business or an accounting firm, your car is the perfect moving billboard. However, where billboards can cost thousands of dollars to create, using your car can cost a fraction of that amount. Also, the chances are high that you will make your money back in increased revenue when people see your website address on the vehicle and then visit your online store. In fact, industry insiders say that this method of advertising can be 15% more effective than some other methods. Here are five ways to use your vehicle for marketing and branding purposes. If you are a headshot photographer or a wedding photographer, you could put photographs that you have taken in the advertisement. There is nothing like seeing your actual work on the vehicle. There is also no better way to get other – Read the full article

How to Increase Your Google+ Engagement

On September 29th, 2013, wrote:

Google + may not have the mass appeal of Facebook and Twitter, but it does have another benefit – the backing of the largest search engine in the world and the one most marketers and people rely on daily. Improving your Google+ presence and engaging more people is a definite way to really help your business and is worth the investment in time we can assure you. So, here are five excellent strategies that will help increase Google+ engagement. Website The first big step you should take to get people and customers interested in your Google+ account is to make it findable. This can be easily achieved by simply adding a badge to your site. This means it’s easy for visitors to find, engage and follow you with one simple click. Curation of People and Content Google’s Circles was a revelation when it arrived and it still is. The Circles feature is a great way to manage interest groups that – Read the full article

5 Tips for Running a Successful Restaurant Promotion Online

On September 20th, 2013, wrote:

Taking your business into the online arena is a complex undertaking. Not only will you have to create and maintain a website, and potentially an on-site blog, but you also have to engage in SEO in order to ensure that consumers find your site, participate in social media in order to attract and communicate with prospective customers, and continue your own education so as to best take advantage of emerging platforms for interaction with the public at large. In short, there is something of a learning curve associated with functioning on behalf of your restaurant in cyberspace. And just when you think you’ve got it down, you must broach the topic of online promotions, which are another beast entirely. On the upside, you’re not reinventing the wheel. Plenty of other businesses have run promotions online and you can learn from their successes and failures. Here are just a few tips that should help you to get started on the right – Read the full article

How to Improve Response for Your Direct Mail Marketing Efforts

On September 19th, 2013, wrote:

These days, with email and instant messaging, the only physical mail we get seems to be junk mail. But if you are a business trying to market your goods or services, how do you separate your advertising materials from the rest of the junk mail that people find piled up in front of their doorsteps? In essence, the answer lies in being able to make your marketing materials stand out from the rest. Basically, people should be excited about receiving your advertisement. What can you give potential clients that can make them excited about doing business with your company versus another company? Here is how to improve response for your direct mail marketing efforts. Firstly, your direct mail marketing campaign can’t be bland. Boringness is the best way to kill a direct mail marketing campaign. When someone sees their pile of junk mail after a long day of work, yours should be the one they pull out first and set – Read the full article