Lakeshore Branding Blog

5 Tips for Running a Successful Restaurant Promotion Online

On September 20th, 2013, wrote:

Taking your business into the online arena is a complex undertaking. Not only will you have to create and maintain a website, and potentially an on-site blog, but you also have to engage in SEO in order to ensure that consumers find your site, participate in social media in order to attract and communicate with prospective customers, and continue your own education so as to best take advantage of emerging platforms for interaction with the public at large. In short, there is something of a learning curve associated with functioning on behalf of your restaurant in cyberspace. And just when you think you’ve got it down, you must broach the topic of online promotions, which are another beast entirely. On the upside, you’re not reinventing the wheel. Plenty of other businesses have run promotions online and you can learn from their successes and failures. Here are just a few tips that should help you to get started on the right – Read the full article

How to Improve Response for Your Direct Mail Marketing Efforts

On September 19th, 2013, wrote:

These days, with email and instant messaging, the only physical mail we get seems to be junk mail. But if you are a business trying to market your goods or services, how do you separate your advertising materials from the rest of the junk mail that people find piled up in front of their doorsteps? In essence, the answer lies in being able to make your marketing materials stand out from the rest. Basically, people should be excited about receiving your advertisement. What can you give potential clients that can make them excited about doing business with your company versus another company? Here is how to improve response for your direct mail marketing efforts. Firstly, your direct mail marketing campaign can’t be bland. Boringness is the best way to kill a direct mail marketing campaign. When someone sees their pile of junk mail after a long day of work, yours should be the one they pull out first and set – Read the full article

5 Essential SEO Tips for Startup Websites

On September 19th, 2013, wrote:

SEO, or search engine optimization, is a bit of a mythical entity when it comes to having a website these days. Most people hear it all the time, but they still don’t know what it is. They might know what it is supposed to do, but they don’t understand some of the most basic tenets of SEO. However, it’s these tenets that are the key to creating a successful campaign to boost a website’s SEO. If you are a new business startup, it can be hard to know where to start with your SEO campaign, but as long as you have the basics down, at least you will have a big head start. Here are five essential SEO tips for startup websites. Quality content is king. When you are just starting out with your SEO techniques and you are using a blog to boost your company’s SEO, it is important to know that many of the newest search engines judge – Read the full article

Inventive Ideas: Marketing Your Lightbulb Moment

On August 31st, 2013, wrote:

You have an idea for the next iPhone, virtual reality machine, or maybe even a new kind of T.V. Maybe you’ve invented a piece of software that promises to revolutionize the way we surf the web, do personal budgeting, or how we interact with our environment. Whatever your invention, you need marketing. Why? Because great ideas aren’t worth much unless other people know about them. Do Research Research the industry closely related to your new invention. Odds are that there are existing challenges, trends, competitors, and gaps in the marketplace. Identify any potential problems that might arise due to patents, trademarks, or copyright protection before you get steeped in developing your own idea You don’t want to work on something for six months only to find out that someone else already beat you to the punch and has secured a patent on his invention. Once the coast is clear, and you’ve got a mock up of your product, get the – Read the full article

Use Social Media For Promoting Your Business Online

On August 31st, 2013, wrote:

Millions of people are yet struggling for upbringing their businesses online. One cannot deny the fact that online marketing is getting more and more important these days for the promotion of any business. So, if you are one of those who are struggling to promote their businesses online then using social media can be a good idea. Here are some of the main reasons as to why people are using social media for promoting their businesses. Increasing brand awareness: Brand awareness is the awareness that is spread about a particular brand amongst people. Brand awareness is generally associated with a specific product and its uses. If one really wants to promote the products of a company, then creating brand awareness is something that really works.  Brand awareness creates more visibility of the product so that the seller can generate additional sales. Generating and sharing via social media for building backlinks: Link building is one of the best things that one – Read the full article

Little-Known Ways To Rebound From A Social Media Faux Pas

On August 3rd, 2013, wrote:

Social media sites provide a terrific opportunity to connect with clients, potential customers and current buyers. But they also have the potential to cause trouble. It seems every other day a large company’s social media account makes headlines for the wrong reasons. Sometimes it’s as simple as a bad typo in a tweet. Other times the offense is much more severe and causes serious damage to the brand. Whether you’re in the plumbing or the holistic alcohol recovery business, here are some tips for how to recover from a social media disaster. Figure Out the Damage First, ask yourself this important question: What damage has been done? If you made a typo in a tweet, even if it was a swear word, chances are there will be no real consequences to your mistake. People may even laugh about it; we’ve all had our own auto-correct or tiny keyboard problems. If the glitch was minor, acknowledge it, apologize for it, and – Read the full article

Learn from the experts, Learn from Top Net SEO

On July 30th, 2013, wrote:

Many businesses and companies want to enter the e-commerce industry or simply have a website of their own where they can do marketing and advertising. However, playing in the Internet market is difficult because competition is great and many have already lost a huge amount of money and investments. On the contrary, many have also succeeded and established a larger number of customers and increased their revenues for the past years. The only thing that could make the cut between success and failure in the online market industry is on how firms strategize and formulate their techniques in achieving their targets. That is why a performance based SEO company plays a great role in determining the success and failure of companies. Partner with the Top SEO Company If companies want to be at the top of everybody else, they also have to make an alliance with the SEO Company who is at the top. When we are speaking of the – Read the full article

Don’t Forget The Visuals

On July 30th, 2013, wrote:

There has been so much input on editorial content creation and SEO for Internet marketing that sometimes it’s easy to skip over one of the biggest issues in this less than exact commercial science. But savvy Internet marketers know that even with the power of targeted text that generates page rankings and more, a picture is still worth a thousand words in some parts of Internet marketing projects. They also know that this kind of thinking can boost the overall results of an important new branding initiative. If you want to spice up existing or new content, some simple web design and Internet marketing commandments can your team adequately address the issue of how to optimize the role that images play in your campaigns: Source Your Images Too many companies want to go the low road and simply utilize the primitive stock photo resources commonly available on the web. One problem with this is that in sourcing images, you get – Read the full article