Lakeshore Branding Blog
It is quite common to open your email inbox and find pages of unsolicited emails. Putting an E-mail address out there on the Internet usually results in unwanted mail filling your inbox before you have a chance to delete and block it. Sorting through this spam mail is not only time consuming, but is an aggravation most of us will agree we could do without. Here are some tips to help a savvy domain owner and email user utilize the tools at their fingertips to reduce the amount of spam mail received, and possibly eradicate it altogether. Identify Spam Mail Using SpamAssassin Offered as part of the cPanel interface and available for Windows and Linux through the Plesk interface, this weapon against spam is often overlooked by users. Although disabled by default, you can put this tool to use by choosing to enable SpamAssassin in your mail settings. It is possible to configure SpamAssassin to blacklist and block a sender’s – Read the full article
Link building is a great tool to help the popularity of your blog or website (in the eyes of your audience) and gain authority (in the eyes of search engines). This is all assuming you go about it the right way, though – buying links will only work so far, and if you always go for the low-hanging fruit of spammy blogs that automatically accept your articles, you’re more likely to be penalized than helped. Relevancy While it is definitely possibly for you to post on a completely irrelevant blog and link back to your website in your author bio – it is ultimately best to focus on the relevancy of the topic of the blog – writing about your green products on a green lifestyle blog. More often than not, unfortunately, that kind of serendipity doesn’t happen too often. Most people will focus on niches that are more tangentially related – for example, if you maintain a guide to – Read the full article
An ever-expanding set of WordPress themes also guarantees that you look the part. If you’ll notice from the last few weeks, we’ve been creating lists of WordPress themes that we hope will reflect your business identity as well as complement your branding strategy. Today? We bring you another list: this time, it’s a set of 45 Business WordPress themes. We think they’re all awesome. If you have a favorite, let us know by leaving your comment below. We hope you’ll also share the list to others by tweeting the list and posting it on Facebook. Kids Toys WordPress Theme $40.00 | Demo | Buy Radial WordPress Theme $35.00 | Demo | Buy Smoke WordPress Theme $35.00 | Demo | Buy Hotel Classica WordPress Theme $30.00 | Demo | Buy Sport and Grunge WordPress Theme $40.00 | Demo | Buy Cars Dealer WordPress Theme $35.00 | Demo | Buy Child Care Creative WordPress Theme $40.00 | Demo | Buy – Read the full article
Search engine optimization is considered both an art and a science. You can learn it and fine-tune your processes to allow for your own set of SEO best practices. But as a beginner in SEO, you should expect to make a lot of mistakes. But that’s okay: it’s a good way for you to learn. However, you could also learn from the mistakes of others. Here are the top five mistakes that most SEO beginners commit: 1. Not focusing on content. Most site owners and webmasters tend to rely on tricks and so-called SEO techniques to get a better ranking on search engines. Because of that, they neglect the content of the site. This is probably the biggest mistake that anybody doing SEO could commit. Over the years, webmasters have gained artificially high ranking from getting links from link farms, or getting reciprocal links, or spamming DMOZ. There were other black hat and grey hat techniques. But over time, these tactics were found out – Read the full article
Congratulations, blogosphere. It seems that we have reached the point where 90% of the blogs out there have put either an E-mail address or a contact form onto the site. Gone, finally, are the days where readers or media would spend hours scouring the site to find out how to contact the writer or blog editor. A contact form isn’t enough, though. You need to offer readers a bigger glimpse into who you are and give them a few different ways to contact you. Bloggers are starting to realize this and you’re seeing more and more buttons and links to profiles on Twitter, LinkedIn, About.Me, Facebook, and other sites. No, you don’t have to stick a link in your “about” page to your old photo album from Greek Week, but letting others know where to find you elsewhere online is a great way to promote your blog and personal brand. The communication barrier is a lot less significant in the – Read the full article
With all of the commotion that goes along with a business, sometimes the easiest things are forgotten. Even worse, sometimes the easiest things can become complicated because after all—is anything about your company really easy? As it turns out, creating a logo is one of those rare things about your company that will turn out great results without a ton of work. Just ask Google. A logo is part of your company’s branding, which consists of everything a company does and everything a company is involved with including mission statements, customer guarantees, Internet marketing efforts, and taglines. If you have creative people on your side, you should be able to come up with a logo or tagline that is ready to hit the Internet in successful, viral fashion. I dare you to try and think of a major company that does not have a logo. Everyone is reaping the benefits of logos because they have proven to be potentially very – Read the full article
Every website owner engaged in e-commerce knows how critical it is to get more visitors to become customers. Getting the visitors to come to the site is one thing, but persuading them to convert to customers is another. E-commerce is a rapidly growing sector of the business world, projected to overtake traditional retail outlets sooner rather than later. Running a business website is a lot like running a store, with several obvious differences, one being that visitors arrive virtually instead of in person. An e-commerce website has to monitor and track its visitors very carefully to generate key statistics. One of these key statistics is the conversion rate, which is generated by dividing the number of customers by the number of visitors. It tells the website owner how many visitors are being persuaded to become customers. The conversion rate spells the difference between success and failure for a website. Websites can take advantage of several tools to improve the conversion – Read the full article
If you’re planning an online business or e-Commerce site that will sell products or services, or require membership fees to access content through the website, you must have a way to accept credit cards. You simply won’t be successful if you expect your customers to stop using your site, write and mail a check, and wait for it to clear before they can buy something from your website or access content in membership areas. Indeed, consumers have come to expect instant access and ordering through the use of their credit and debit cards. But how can a small online business or startup company accept credit cards affordably and securely? Two Credit Card Processing Options for Small Businesses With an Internet-based business, you have the option of getting a merchant account or working with a third-party processor. For most new businesses, particularly those selling exclusively online, a third-party processor is the ideal method for getting started. Once your business is more – Read the full article
