Lakeshore Branding Blog

Your Voice on Social Media

On September 8th, 2009, Chris Campbell wrote:

I recently received an email from Becky, a Chicago web designer that reached out to us for advise on a social media strategy for one of her clients. The topic of how to manage social media correctly has been a hot topic lately and I thought I would share this email. What are your thoughts [...]

Bots, Auto-dm’s and TwitterFeed, Oh My!

On August 31st, 2009, Brandon Zeman wrote:

For as simple as twitter is, the complexity of using it is nothing short of astounding. Many people strictly update twitter via the web with nothing more than an account of their daily activities. Some “power users” have people that tweet for them, and some even have bots set up that removes the human aspect [...]

It Pays To Promote During a Recession

On August 25th, 2009, Chris Campbell wrote:

“Companies that maintained or upped their advertising during the 1981–82 recession, had gains in sales in the short-run as well as the long-run. The McGraw-Hill Research study analyzed 600 companies from 1980 to 1985, and found those that advertised aggressively throughout the recession had sales 256% higher than ones who cut back on advertising.” The [...]

The Social Media Revolution

On August 25th, 2009, Chris Campbell wrote:

“Right now, your customers are writing about your products on blogs and recutting your commercials on YouTube. They’re defining you on Wikipendia and ganging up on you on social networking sites like Facebook. These are all elements of a social phenomenon- the groundswell- that has created a permanent shift in the way the world works.” [...]

The Importance Of The Feed

On August 10th, 2009, Brandon Zeman wrote:

Monday kicked off with a bang as it was announced social network giant Facebook acquired social aggregating site FriendFeed. If you’re unfamiliar with FriendFeed, the free service allows users to add their activity from across the social web and aggregates the activity into one stream. You can follow other people’s streams, much like Twitter. You [...]

Keyword Research for Internet Marketing

On August 8th, 2009, Chris Campbell wrote:

Internet marketing is generally broken into three areas- Research, Implementation and Tracking. Research includes using tools such as wordtracker, SEO Book or Google Adwords Keyword Tool. There are dozens of keyword tools to choose from but we like these because they are very easy to use and they supply the information that help us make [...]

Chicago Company Sues woman 50K over Tweet

On July 28th, 2009, Chris Campbell wrote:

I wrote a post about social media monitoring last week and in the news today is a Chicago company that is suing one of their tenants for $50,000. This lawsuit is already making waves at popular social media news site- mashable. Within the first two hours of the story being posted their are about 900 [...]

Twitter 101 for Businesses

On July 25th, 2009, Brandon Zeman wrote:

Luckily, we here at Lakeshore Branding are no strangers to using twitter, both personally and for business. And even though we advise clients on using Twitter everyday, it’s still good to be reminded of the basics and best-practices of the popular micro-blogging service regarding business use. That said, we’re glad to see Twitter has released [...]