Lakeshore Branding Blog
So, you’ve got a valued product or service, a clean, professional website with a strong domain name, and you’re ready to launch an online marketing campaign. Well, get in line because every day millions of business owners are doing the same. Thanks to the Internet, the old analogy of the little fish in the big pond no longer holds water. Today it’s more about a tiny grain of sand on a very large beach. But don’t get discouraged because when it comes to online marketing, most business owners are doing it badly. And being that all great business owners learn from the mistakes of others, here are 5 surefire ways to kill an online marketing campaign which should be avoided at all costs. 1. Start with a muddled marketing message: You know who you are and what you do. That’s why you started your business, because you recognized needs and realized that you could effectively meet them. The challenge is – Read the full article
Sometimes, here at Lakeshore Branding we get some odd requests. We have had clients that ask us for help on wedding blogs and where to go for some online wedding themes. In response to these requests, we created WordPress Wedding Themes, a blog dedicated to showing you some of our favorite WordPress wedding themes. First, here’s our take on a few crucial attributes to What makes a good wedding blog. Follow the link for a more in depth take on the criteria. 1. Photography- Good photography is essential. In an ever advancing world of High Definition, Bush League photography is unacceptable 2. Content- Nothing professional required here. Genuine, from the heart diction will make a wedding blog stand out. 3. Wedding Site- We’ve all seen the outdated web sites that look like they’re still hosted by Angelfire or Geocities. While you also don’t need the most cutting edge web page, don’t settle. WordPress is the white knight of DIY websites. 4. Have Fun!- Call Captain – Read the full article
Are you afraid of wasting money on Internet marketing/online advertising? The idea of paying per click for visitors who may not buy could be frightening to you. A lot of website owners believe that Internet marketing campaigns will bleed a lot of money before they become worthwhile. You don’t have to fail miserably to figure out how to succeed. You can learn from the experts who’ve made mistakes and developed winning formulas for internet marketing. Even if you’ve only got a small marketing budget, it could make a big difference. Here are some low cost / big impact tips from a business consultant who helps small to medium-sized UK businesses. Create and Optimize a Website Do you have a website? What is it currently doing for you? A website should be more than an online brochure. It should be a beacon that attracts traffic. But it shouldn’t end there. Once the traffic arrives on your website, you need to convert – Read the full article
According to Greg Makuch, an 18-year proprietor of a Canadian hosting service web company, blogging has become a very important means of marketing products and services these days. Along with that, it is also effective for building your niche in the marketplace. Out of the many blogging platforms out there, WordPress has made a name for itself as being a very reliable and highly customizable means of creating an SEO-friendly blog. Here are some steps you can take to help improve your marketing endeavors with WordPress and increase the effectiveness of your search engine optimization efforts: Make sure that your meta information is correct for the best search engine optimization. WordPress is set to a default for meta titles that is not fully optimized for search engines. By downloading the All in One SEO Pack plugin for WordPress it is simple to customize all the meta titles so that they include the keywords you are marketing right up front. Be sure – Read the full article
We’ve probably all seen these captivating Old Spice ads. Male or female there’s a certain je ne sais quoi about Isaiah Mustafa, who appeared in these commercials in 2010 and became part of the fastest-ever growing viral media marketing campaign. Isaiah is depicted as the perfect boyfriend in a series of fantasy situations, all because he chose Old Spice products. The narrative of the original advert (the one which ends with “I’m on a horse”) is quirky and takes place in a single, CGI-assisted shot. Isaiah Mustafa’s graceful, smug patter and charismatic movements make for exciting viewing, and the slick nature of the “storyline” keeps the viewer wanting more – precisely what we want from a viral advertisement. There was a shorter, “stinger” ad released, and one which showed him in a rowing boat removing a fake moustache to reveal another fake moustache below. Finally, Isaiah Mustafa starred in a second long advert. This time, the transitions were far more – Read the full article
Technology constantly affects the way that we are doing business. Without technology, our business is slower, less efficient, and if we chose to ignore the changes, our business could suffer dramatically. One of the best business tools that has revolutionized the way we do business is the Mac by Apple. With the Mac (iMac, iPad, MacBook, iPhone), connecting business deals, emails, and even live conferences, can happen with simplicity. The innovative design offers so many benefits to business users around the world. With a large interactive screen you can be networking, staying on task, and most importantly making money for your business with the click of a mouse. Developers know the advantages of using an iMac as a business tool, and have made some great apps to match, many of which are free. Here are the top ten FREE business apps as ranked on iTunes for your Mac! 10. Chimport Chimport is a business tool that allows you to – Read the full article
We talk to small businesses and startups all the time that are looking for affordable solutions to build a really sweet, easy to use website. In this post we have compiled 81 high-quality and premium business WordPress themes. We have spent countless hours searching for stunning, user friendly, business oriented WordPress themes. If you think this post is awesome make sure you save it on Delicious you can Digg it or let your followers know on Twitter. If you have a favorite theme that we missed please be sure to let us know and leave a comment below, Enjoy! Vision WordPress Theme $35.00 | Demo | Buy Chalong WordPress Theme $35.00 | Demo | Buy WP Pro Real Estate 2 WordPress Theme $35.00 | Demo | Buy WP Sharp WordPress Theme $35.00 | Demo | Buy Collection WordPress Theme $30.00 | Demo | Buy Luxuos WordPress Theme $35.00 | Demo | Buy Creator WordPress Theme $45.00 | Demo | – Read the full article
Is your company making use of a Facebook Fan page? Now with more than 300 million users currently registered, numerous companies have set up Fan Pages fundamental to their advertising labors. People are looking for the most interesting and one-of-a-kind pages to “like”. But what are the best ways of getting maximum number of page likes? Here are the top 5 suggestions for the same: Make your own username – The username or URLs for your Facebook pages are, by default, lengthy and unattractive. Select a different domain name for your page and advance it to your Facebook page. If you by now have a web portal you can make use of a sub-domain, for example name.facebookfanpage.com. Put forward incentives – Users should know the reason to join your page. Present a rebate on your products, or make certain declarations on your page if you have something new about your business. Give these users a bait to like your page. – Read the full article
