Lakeshore Branding Blog
As the digital marketing and tech world become more important to businesses, trends and tools are constantly being developed in an effort to make life easier for both employees and customers alike. Overall, analytics is swinging towards improvement for the user experience, bringing tools that aim to make management and analysis easier for organizations. The user experience trend has grown by leaps and bounds recently as businesses aim to give their customers a better experience. With the increase in the presence of social media, businesses have also been able to make the gap between buyer and seller. Because so many companies are just now starting to value social media as a major marketing tool, they are also experiencing other types of analytics and marketing tools for the first time. The presence of social media in companies’ marketing plans has pushed the value of a good connection between users and the company. The analytics of social media have really started to – Read the full article
To build an effective, profitable, and customer-driven site, you need to dedicate more time and effort to information gathering and planning. The following are some guidelines that will help you build a successful website. What are your specific goals? Do you want a brochure site? Do you intend to sell services and/or products? Are you focused on branding and company awareness? Information and content? Social network communities? You need to think through this aspect since it will form the foundation of your overall strategy. Find websites within your industry which you can emulate. It is okay to borrow ideas, as long as you personalize them. Measure of success Usually, businesses succeed when specific goals are imposed on them. By having a clear goal, be it generating online income or attracting a certain number of visitors to your site, you enhance your chances of success. Take time to list down your goals. Remember that this list could change as your site – Read the full article
Google has paved their way through the crowd of search engines by doing everything that they can to ensure that their searchers are getting quality results. They’re able to do this by continuously updating their algorithms to eliminate low quality sites from the SERPs. The latest update that Google rolled out is known as the Google Panda update. This particular one has caused a lot of controversy among the World Wide Web and many large websites (like eHow) have been knocked down in their search engine rankings. You can either look at this as the end of the Internet or you can look at it as a learning experience. For those who want to run away scared, please do so now. This article is for those who want to learn more about how they can prevent being one of the websites deemed as a ranking disaster in the SEO world. What the Google Panda Update Implemented This update was just – Read the full article
What’s the difference between a Mobile Website and a Mobile App? A good marketing strategy ensures your business is represented on the media your customers use. Since people are increasingly interacting with mobile devices such as smartphones, you should consider if a mobile website or a mobile app would be an asset to your business. So why do mobile users need special treatment? Smaller monitors and touch screens mean that presentation and data entry for traditional computers may seem awkward and cumbersome to a mobile user. Furthermore, mobile devices have hardware such as a camera, GPS, and compass that offer more opportunities if software can effectively use them. There are two approaches for designing content for mobile devices: creating a mobile website and creating a mobile app. Mobile Website A mobile website is generally cheaper to build since you can use the content management system (CMS) of your main website. You can develop a mobile theme for your site to – Read the full article
When it comes to e-commerce, Magento has really staked its claim as the most modern and widely used e-commerce platform. Magento is perfect for e-commerce businesses that want to have a strong online store presence. We scoured the web to find 38 of the most beautiful premium Magento Themes. Here is a great list for anyone that might be interested in upgrading their current Magento based site or for someone that wants to open an ecommerce site. Either way, these themes are beautiful to look at, so even if you don’t end up using any of them, you can definitely get some inspiration. We compiled these themes from a wide range of websites & believe we have accrued a well rounded collection of some of the best and most beautiful Magento themes. They are all organized according to the website that sells them. Enjoy! Boutique – Magento Theme $80 Demo Buy Sheets Magento Commerce Theme $90 Demo Buy T-Shirt Store – Read the full article
SEO isn’t for banal and unpopular niches—this is what some business owners believed when I first introduced them to search engine optimization. They thought SEO was only for popular businesses that people regularly search. So I explained that this notion was one big fallacy. I even elaborated that banal and unpopular niches were the ones that needed SEO the most. So you heard it right. SEO is for banal and unpopular niches. Actually, one of the reasons why SEO was created was to promote businesses that were still unheard and unpopular to people. During the early years of search engine optimization, it was actually the businesses and companies from the not-so-popular industries that made use of SEO’s capability to rule the then-uncrowded search engines. SEO Methods to Promote your Unheard Niche: Keyword research Through extensive and proper keyword research, banal niches can find their market with ease. Keywords are like map pins on search engines: they give you an idea – Read the full article
Writer’s block happens to everyone at some point or another, and sometimes it may feel like there is no way around it. Maybe you’ll stare at your computer screen for a few hours, a few days, or even longer. You’re just stuck. You try taking a break, watching some television, getting some fresh air, or doing anything to try to find a small amount of inspiration to get you writing. There has to be something to help you get to writing. You simply can’t be stuck forever. This has happened to me and I know it will happen again. Thankfully, I’ve found some methods from personal discovery and reading others’ experiences to help me find inspiration when it seems I never will. I’ll share these tips (for content creation) with you. Hopefully, they’ll help you when it seems like you may never type a useful word again. Read over past posts You may have already written about your as-of-yet unwritten post. – Read the full article
Over the course of the last few weeks, we have been handpicking a bunch of WordPress themes that we hope will help you come up with the best and most efficient design possible for your WordPress site. Recently, we created a list of wedding WordPress themes, which is great not just for wedding suppliers, but also for those who want to keep an online chronicle of all nuptial-related things: photos of the bridal dress, the official wedding video, albums and accounts of the bachelor party and bridal shower, that sort of thing. Today, however, we get a little bit more serious. By that, we mean we’ve created a selection of the top WordPress themes for professionals – whatever the industry, wherever the location, no matter the size. If there’s anything that unifies these simple WordPress themes together, it’s a design philosophy that inspires pros to get things done. Functional, feature-rich, elegant, and versatile, these professional WordPress themes aren’t going to – Read the full article
