Marketing Lessons… The Good, The Bad And From TV

On March 20, 2013, wrote:

In the business world there are many ways to increase revenue. One of the things that businesses can do is improve their marketing. Since it is the consumer that is going to buy your product, you have to find a way to convince them that what you are selling is worth their hard-earned money.

Simply put, you want to make your product seem indispensable to your target market. With this being the general Idea, marketers can start to formulate their advertising plan. This is where the hard part comes in… how exactly do you achieve this effect? Brainstorm all you like but the simple fact of the matter is, unless you get inside the minds of your potential buyers, you aren’t going to make sales anytime soon.

Luckily, there are plenty of ways to penetrate your target market. The most effective means of persuading people to buy or spend money on something is to make them feel like they need it or really want it. In order to do this it is imperative that the businesses connect with the consumers. The biggest marketing mistakes that I find are those made by businesses wherein they fail to connect with those who might buy their product. You want something that people are going to remember.

In billboard marketing I see mistakes all the time. Billboards and signs can be effective marketing tools but if done poorly will have little to no effect on revenue. Sometimes as I am driving down the road I will see a billboard that is filled with a lot of text. If I am driving 75 mph, how will I ever be able to read a 100-word essay? It needs to be attractive to the eye and simple. Even something funny and crazy can yield results. You want people to remember!

We can learn some valuable lessons in marketing from TV. People spend a lot of time in front of the TV. Depending on what study you look at, most people spend an average of 4 and a half hours a day looking at that magic box! In the U.S., more than 90% of its citizens own a TV. What an amazing market! What can we learn from TV? As aforementioned, it is important for businesses to find a way to connect with the target market. They make their product look attractive and make you want it. Telling an inspiring story can pull at the heart strings of those who watch. Comedy is golden as well. Making people laugh will help them remember your product and associate it with positive emotions. Some TV ads are really effective at getting your attention. You want the audience to notice you. I love the Wendy’s commercials because they make their sandwiches looking amazing, while the other burger place’s food looks disgusting. That is a great example! The message to consumers is that their food is delicious and affordable. Truly a message for everyone! We sure can learn a lot from TV marketing! Watch these funny and tragic mistakes on your TV if you call ExpertSatellite.com


Stay Connected, Subscribe to the Lakeshore Branding blog feed via RSS, email and you can follow Lakeshore Branding on Twitter!

You can skip to the end and leave a response. Pinging is currently not allowed.

Leave a Reply

Your email address will not be published. Required fields are marked *