Marketing 101: Six Methods That Are Certain to Get Your Business Noticed

On November 4, 2013, wrote:

When you have a business that you want to expand, it is important to know how to properly market your products and services. This can be much more difficult since it may seem, since you will need to dedicated a great deal of time and effort to creating an effective marketing campaign. This will involve picking out your audience, then using a variety of different tools that will get your business noticed by these people. Thus, here is a quick look at six different methods that will help your business get the attention that you need.

Choose the Right Target Audience

Before you can expect to experience success with any business, it is essential that you choose your audience. Most businesses make the mistake of choosing an audience that is extremely broad, hoping to bring in as many people as possible. The problem with this is that a broad message will rarely be able to appeal to everyone, meaning that your marketing efforts will more than likely go unnoticed by the majority of people. Instead of choosing a large group, try focusing your marketing efforts on an extremely specific section of the market. For example, instead of marketing to men, try making your audience men between the ages of 26-30 that are married and that have a white-collar, middle-income job. While your audience will be smaller, the people within this group will be much more likely to respond to your marketing efforts.

Create a Well-Designed Logo

Creating a well-designed logo is a must for any business owner or entrepreneur that wants to market their products to an audience that is in a large area. Having a well-designed logo helps to convey the message of your brand, while also remaining memorable to anyone who views it. While it is definitely possible to create a logo on your own, this is not something that is ever recommended. Not only will you more than likely lack the skills to create something that looks great, but you are not familiar with the science that goes behind most logos. A professional company will not only be able to create something that looks great, but they will also be able to make sure that your logo appeals to your consumers sub-conscious, prompting them to buy your products and services with them ever knowing.

Maintain an Online Presence

If you have your own company, you more than likely know that it is essential to maintain an online presence. This means that you will need a website, as well as profiles on all of the main social media networks. The problem is that many people do not know how to turn these online tools into effective forms of marketing. It is even possible for a company to ruin its own image and presence by creating a website or social media account that is of a poor quality, or by engaging in improper tactics that can destroy its credibility with major search engines. You only need to put a bit of your own time and effort into your social media accounts, but you should have a professional design your website, since this needs to be custom and have a look the represents your business.

Consistent Updates

While it is important that you have a significant presence on the Internet, your website and social media pages will do nothing for your business unless you are providing them with constant updates. This is one of the most important things that you can do to increase your company’s online presence, but it is also something that is almost always forgotten. For all of your different sites, you should try to provide one update every day. Make sure that you provide your own content for a couple of these updates, but it is encouraged that you reach out and provide links to others. Never copy content from other sites; instead, give a link to the site and talk about why the content fits with your business and your message.

Use Promotional Products

While more and more businesses are focusing all of their attention on the Internet, there is nothing that beats the permanent message of a quality promotional product. Whether you are interested in giving away car calendars, customized coffee mugs, or even pens and pencils, promotional products are a great way to give people a constant reminder of your business and the products that you offer. Unlike the Internet and other sources of marketing, where your advertisements will go away after a matter of days or weeks, a single promotional product could be used by a person for years, providing your company with a cost effective form of advertising wherever the product may travel.

Visit Trade Shows and Conferences

The two big problems with most forms of advertising is that you will be wasting money on showing your product to people who have no interest in your sector, and you will be limited with your means of showing what your product can do. While it might seem old fashioned, attending trade shows and conferences is the best way to find people who are actually interested by your product. For example, if you sell wedding dresses, you more than likely will be able to reach out to a far greater number of customers at a wedding trade show, rather than putting the same amount of money to run an online advertisement. You will also give customers the chance to physically handle and examine your product, which will increase their chances of investing their money in your business.


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