Learning How to Rank High on Local Results in Google Maps
Are you looking for new ways to get your website noticed? If your business has a physical location, you can use Google Maps SEO to help rank high on local search results. When people start searching for your company or the type of services you offer, your website will show up at the top of the results page of Google Maps. This means more traffic, customers, and sales.
It’s important to be at the top of the Google Maps search engine since most people only look at the top 5 results on any page they end up on. The higher up your company website is, the better your chances are at improving your rankings.
Google is a major search engine giant and ranking on Google Maps can do a lot of positive things for your business. Before you can use Google Maps for SEO purposes and improving your rankings, it’s important to understand how Google Maps works.
How it all works
Google Maps will first display the Google AdSense pay-per-clicks ads. These are online ads that were paid for by different advertisers so they can show up at the top.
Second, you’ll see the local results on Google Maps. This is where you want your company to be. With local results, they’re shown in the center of town, which is exactly where you want your business to be placed. Location is everything with it comes to using SEO with Google Maps.
The third display will feature more general results from companies who are listed with Google in relation to the type of business you run. If your company is a used bookstore then other used bookstores will show up at the bottom.
Creating an Account on Google Maps
If you don’t already have an account with Google, you’ll need to sign up. Once you do, you can create your listing.
The user-friendly site will walk you through everything you need to include. This is where you’re going to use SEO to your advantage.
Use keywords that describe your business and the services you offer. Using your keywords properly will ensure you’re close to the top of the Google Maps listing.
Before finishing your listing, double – even triple – check that all of your information is correct. You’ll receive a phone call from Google in order to verify your account. You have the option of verifying via postcard, but it can take up to three weeks. It’s recommended to opt for a phone call since it’s easier and faster.
Using Google Maps for SEO purposes is another way of improving your company’s presence on the Internet and bringing in more traffic to your website. Knowing how keywords and Google Maps works is key to successfully achieving your marketing goals.
Your next step should probably be learning more about pay-per-click advertising now that you know about Google Maps SEO strategies.
About the author: Post written by guest blogger Michelle Patterson.
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Being newbie in internet marketing i want to know that can i apply my general SEO methods to get the Google Map ranking? I read several articles and found only methods of Google Business listing. What about ranking the target local keywords? Please help me to enrich my knowledge.
Good information. Lucky me I recently found your site by chance (stumbleupon). I’ve book-marked it for later!
in respone to you post and question by suraj – You define SEO as optimising for people to see.
As opposed to just ranking a website higher.
Suraj – if you apply the common factors of onsite SEO to maps you will see it works well.