How we are a Triple Bottom Line Company

On February 22, 2011, wrote:

At Lakeshore Branding we believe in the triple bottom line philosophy, the phrase was first coined in 1994 by John Elkington, the founder of a British consultancy called SustainAbility. His argument was that companies should be preparing three different (and quite separate) bottom lines. One is the traditional measure of corporate profit—the “bottom line” of the profit and loss account. The second is the bottom line of a company’s “people account”—a measure in some shape or form of how socially responsible an organisation has been throughout its operations. The third is the bottom line of the company’s “planet” account—a measure of how environmentally responsible it has been. The triple bottom line (TBL) thus consists of three Ps: profit, people and planet. It aims to measure the financial, social and environmental performance of the corporation over a period of time. Only a company that produces a TBL is taking account of the full cost involved in doing business.

For businesses, sustainability is a powerful and defining idea: a sustainable corporation is one that creates profit for its shareholders while protecting the environment and improving the lives of those with whom it interacts. It operates so that its business interests and the interests of the environment and society intersect. Below are some of the areas that we work to make a positive impact on the environment and the people of Chicago.

Solar-Powered Web Hosting

We offer a wide range of socially-conscious website hosting options. Lakeshore Branding hosts its client’s website at the fastest data center in the country. We purchase clean energy credits to offset any server usage.

Environmentally-Conscious Design

We believe that creating and maintaining a sustainable company will have a positive influence on the world. We work with local and global non-profits, green companies and social conscious companies around the world to help them grow to change the world.

Eco-Friendly Hardware

We work to minimize our footprint by purchasing energy star approved electronics for our business. We also believe in doing the small things like only turning off our lights when not in use and weatherstripping our office.

Recycling Programs

Lakeshore Branding has an in-office recycling program in place. We’ve also established an organic compost box and contribute to local recycle programs.

Wind-Powered Support

Our main focus is to move to a more sustainable location. We have made the investment of purchasing 100% wind power.

Kiva Micro Loans Partner

Kiva helps micro-finance entrepreneurs around the world through small loans.
View our Kiva Lender Page.

Paperless and Carbonless Office

Our office systems have been changed over to a paperless system. On the rare occasion we have to use paper, we use paper from a local recycling company.

Giving Back to the Community

Our team volunteers their time in the Chicago community, since we started our small staff helped local organizations with over 600 hours of community service.


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