Google: Masters of the Modern Day Logo

On August 3, 2011, wrote:

The face of one of the most innovative companies in history is their ever-changing, extremely memorable logo. While Google leads innovation in many verticals and constantly “brands” that simplistic colorful logo in our brains, there is a lot behind this work of art and its purpose is not merely to line the walls or logo mats of the Google complex.

Way back in 1998, Google created the basis for what we still see today: a simple wordmark logo utilizing 3 main colors and the oddball green on the “l”. The rebellious green goes against the pattern of the main colors in a symbolic gesture that “Google doesn’t always follow the rules.”

Since 1998, the main logo has only changed twice with simple changes to the gradient and letter shadowing. The colors and the font are still recognizable across all three with the Google Logo font coming from the German designer, Gustav Jaeger, entitled “Catull BQ”.

What is truly inspiring about Google is that they keep us tuned in to their brand with a logo that changes to acknowledge holidays, famous people’s birthdays, and other historic events. The now famous “Google Doodles” are a brilliant take on Internet marketing, web design, and brand management. The most important aspect of a company’s logo is remembrance. When someone is presented with your logo, will they remember you next time they think about your product or service offering?

Besides the fact that Google has one of the most recognizable logos in history, they have achieved what was seemingly impossible: the logo itself has become a brand of its own.

Google is a search engine and that is why we go to use their service. But many people’s first intentions when heading over to Google’s home page is to see what is happening with the Google logo.

To most of the Web’s search users there would be no noticeable difference in the results being returned by Google and the second search powerhouse, Bing. Both return solid results from their search index and both sites are aesthetically appealing to most people. On the other hand, Bing just looks weird to most searchers simply because it is not Google.

The colors and simplicity of Google are burned into our heads, but there are new searchers everyday. While the majority of reasons behind the adoption of Google as your default search engine rest outside of the logo, it is truly amazing how Google has used this rather mundane piece of art to spark interest and adoption.

To date, there are over 1,000 Google logos, from animated to fully functional (and HTML5-enabled) games. With this much interest in the Logo itself, every product that goes out with this logo immediately grabs the attention of end-users. Without your attention, Google doesn’t make a penny!

About the author: Anthony is a freelance writer for commercial mats and rubber, specializing in company image through branding and PR development.

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