Google Instant Goes Mobile

On November 7, 2010, wrote:

Instant just got mobile.

It was only last September that Google introduced Google Instant, a search enhancement that allowed users to view search engine results as they typed. Promising better, faster results, Google Instant also saved a lot of typing and time – about 2 to 5 seconds per search, according to the company. As covered by our very own Brandon Zeman, as well as of guest writer Phyllis Roe, the new feature introduces new implications on SEO and gives rising importance to efficiency in search.

Two months later? Google has taken Instant search to mobile platforms.

In an announcement made Thursday on the Google Mobile blog, Google is rolling out the beta release of the search service for mobile phones, particularly the iPhone and Android-powered devices. According to the company, Google Instant on mobile is tied to a new implementation of AJAX and HTML5, which thus allows dynamic page updates and eliminates the need to load a new webpage for each search query.

Check out the demo below:

The benefits of Google Instant on mobile devices are obvious enough. Phones, after all, don’t exactly have accommodating keypad sizes, irrespective of whether it’s an actual keypad or a digital one. Mobile browsing also continues to grow exponentially, and it’s only natural that there would be a huge demand for a better, more efficient mobile search engine experience. Indeed, Instant should speed up search, even on slow connections that are not conducive to mobile browsing. With that said, the service should work best on high-speed Wi-Fi and 3G networks.

Google Instant currently works in English for Android 2.2 “Froyo” devices and iPhones and iPods running iOS 4 in the U.S. To activate the service on your mobile phone, just tap or click the Google Instant “turn on” button/link beneath the search box on Google.com.

What does this mean for Internet marketers? It means that we’re on to a whole new ballgame when it comes to mobile advertising and SEO (search engine optimization). For one, and this is only a prediction, Google Instant on mobile should increase the number of ad impressions served on mobile devices and smartphones. It is also likely to usher in a new wave of creativity and innovation in the delivery of mobile advertising content to users, as well as in mobile SEO practices.


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