Five Tools That Can Help You Monitor Your Brand Online

On April 22, 2013, wrote:

When it comes to business, managing your online reputation is everything. There is a lot of information out there nowadays regarding brand monitoring, but it is important to find out just what people think of your brand. As a business leader, you want to ensure that you have a reputation with your customers. Nowadays, brand monitoring is a lot easier. You will be able to find a number of different tools that can ensure you get a proper report regarding your current reputation.

Social Media

Social media is particularly effective these days when it comes to marketing a specific product. Taking advantage of social media is a must when it comes to effective brand marketing. Not only will this help in getting the word out about your product or service, you’ll be able to see how the public reacts or responds to your brand. On websites like Facebook, you will be able to take a look at the different opinions that people will have regarding your product. You can set up a page and customers can ‘like’ it. By doing this, you will be able to see your general approval ratings from the public.

Surveys

Sending out a survey is a good idea to determine just what people think of a specific company. While not all surveys are going to be answered when you send them out to customers, you can always offer a fee for doing them. This will give customers the opportunity to earn an extra bit of money and telling you what they think of your brand.

SocialMention

SocialMention is a type of tool that can be used to scan the countless different social media websites out there. They will be able to pick up a general consensus of your product. SocialMention works by segregating different reviews of your product. These can include neutral, negative and positive reviews. This will be able to give you a more well-rounded figure.

Review Websites

There are websites out there where customers will be able to put up their reviews of different companies. Review websites will allow you to determine just what other people think. Customers will also put up different suggestions in their reviews. This will give you the opportunity to look for new and creative ways of improving your product or service.

TweetDeck

This tool is used by a lot of marketers. TweetDeck is similar to SocialMention in that it scans social networking websites in order to pick up reviews about your product. In this case, TweetDeck is solely focused on Twitter. Twitter is a particularly useful system nowadays and many people are getting involved with it.

With all of these tools available online to help you monitor your brand, you can start finding out just how effective your marketing campaigns are. This will ensure that you strive to create better products and more efficient services for your customers in the future.

If you’re looking for a reliable social media monitoring reporting, BrandChats is an excellent option.


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