Comments on: Essential Tips for Building and Managing Your Brand Online http://www.lakeshorebranding.com/company/blog/essential-tips-for-building-and-managing-your-brand-online/ Chicago Internet Marketing and SEO Company Wed, 08 Feb 2012 17:13:31 +0000 hourly 1 http://wordpress.org/?v=3.3 By: ameliahttp://www.lakeshorebranding.com/company/blog/essential-tips-for-building-and-managing-your-brand-online/comment-page-1/#comment-171 amelia Sat, 12 Dec 2009 20:30:23 +0000 http://www.lakeshorebranding.com/?p=1474#comment-171 thanks for the nice post ! thanks for the nice post !

]]> By: pravakarhttp://www.lakeshorebranding.com/company/blog/essential-tips-for-building-and-managing-your-brand-online/comment-page-1/#comment-169 pravakar Sat, 12 Dec 2009 17:25:41 +0000 http://www.lakeshorebranding.com/?p=1474#comment-169 1. Strategic brand success. This should be measured against what you set out to achieve, and no sensible brand strategy sets out to achieve everything. Strategic aims may have included awareness amongst a specific target audience. You may have been focusing on customer satisfaction issues. Equally your aim may have been to increase margins by growing the premium that customers are prepared to pay for the product. The point is not to lose your focus: there may be other positive side effects to your activities that you will want people to know about, but you should always be measured against what you were trying to do in the first place.2. Your competition. Even if you have achieved your objectives, you need to know how this compares to your competition. You may have increased your margins, but what if some of your competitors have increased them even more? This could prove that you have chosen the right strategy; it might indicate that the market is generally favourable and you would have been successful anyway because everyone is doing well; it could show that there is a better way to do what you’re doing.How you collect the information – whether by polling customers yourself or working with a research agency – is largely dependent on the time and budget you have available, which is why it is always a good idea to earmark some budget for it at the outset. What are people saying about you? 1. Strategic brand success. This should be measured against what you set out to achieve, and no sensible brand strategy sets out to achieve everything. Strategic aims may have included awareness amongst a specific target audience. You may have been focusing on customer satisfaction issues. Equally your aim may have been to increase margins by growing the premium that customers are prepared to pay for the product. The point is not to lose your focus: there may be other positive side effects to your activities that you will want people to know about, but you should always be measured against what you were trying to do in the first place.

2. Your competition. Even if you have achieved your objectives, you need to know how this compares to your competition. You may have increased your margins, but what if some of your competitors have increased them even more? This could prove that you have chosen the right strategy; it might indicate that the market is generally favourable and you would have been successful anyway because everyone is doing well; it could show that there is a better way to do what you’re doing.

How you collect the information – whether by polling customers yourself or working with a research agency – is largely dependent on the time and budget you have available, which is why it is always a good idea to earmark some budget for it at the outset.
What are people saying about you?

]]>