Don’t Forget The Visuals

On July 30, 2013, wrote:

There has been so much input on editorial content creation and SEO for Internet marketing that sometimes it’s easy to skip over one of the biggest issues in this less than exact commercial science. But savvy Internet marketers know that even with the power of targeted text that generates page rankings and more, a picture is still worth a thousand words in some parts of Internet marketing projects. They also know that this kind of thinking can boost the overall results of an important new branding initiative.

If you want to spice up existing or new content, some simple web design and Internet marketing commandments can your team adequately address the issue of how to optimize the role that images play in your campaigns:

Source Your Images

Too many companies want to go the low road and simply utilize the primitive stock photo resources commonly available on the web. One problem with this is that in sourcing images, you get what you pay for, and an independent supply of less vibrant photos will only get a company so far and last it so long.

That’s why it’s good to have a precise plan in place that may involve paying a little bit for images. The worst company plans involve simply pushing the burden onto individual freelance contributors, who have no resources to generate the kinds of images the company wants and very little actual responsibility for image content in a campaign.

Complement Your Interface

Some companies also have a problem with setting up the best and most accessible image designs. For example, a slideshow may work very well on one site or for one category of users, but in other situations it can really be a downer.

This includes accessing slideshows from the wrong browsers or devices, where it may take entirely too long for users to read a given article when they have to scroll through individual images. Fortunately, a little market research can take care of this problem effectively.

Jazz Up Your Photos

The best Internet marketing campaigns rely on vibrant high-resolution photos that are properly sized, don’t take up too much space, and truly represent the visual appeal that the web user wants.For example, if your project involves online auto sales, you want a 2000 Mustang or late-model Honda to really show up well on the page.

By focusing on getting the best shots possible, as well as utilizing editing options like cropping, you can get the exact image you need. You can also look at your competitors to get an idea of who’s benefiting from this approach, as well as what mistakes to avoid.

By properly sourcing your images, complementing your interface and jazzing up your photos, you’ll be very pleased with the results you are able to drive.


Stay Connected, Subscribe to the Lakeshore Branding blog feed via RSS, email and you can follow Lakeshore Branding on Twitter!

You can skip to the end and leave a response. Pinging is currently not allowed.

Leave a Reply

Your email address will not be published. Required fields are marked *