Category:
Social Media
Starting an online marketing campaign can be a difficult and confusing proposition for many small companies. Which sites should you have a presence on? Is a “group” better than a “page”? Should you take support requests via social networking sites, or keep them all funneled through your website? These questions could be answered easily if you were to enlist the help of an online marketing company or social media agency. It’s easy to make the mistake of assuming that all an online marketing company does is throw up a few pages and produce flow charts with pretty buzz-words on them. In truth, an Internet marketing company or social media agency does a lot more than that, and can help you to make sure that your promotion efforts are not wasted. What will an online marketing company do that I can’t do myself? While it’s true that setting up accounts and making a few friends on social networking sites is easy – Read the full article
Creating a social media presence for your car dealer website can bolster the credibility of your business in numerous ways. Given the increasing popularity of social networking sites such as Twitter and Facebook, there is every likelihood that all your existing and prospective customers are on these sites. Social media would enable you to portray your dealership to your customers and prospects in the best light possible and create an intimate system of engagement that would enhance interactivity and establish your dealership as a formidable player in the automotive industry. Here are some ways through which social media can enhance the credibility of your car dealer website. Establishes your brand – Registering your dealership for a social media profile would ensure that your brand has arrived on the social scene. This would give your car dealer website a phenomenal online presence and make your brand appear authentic and trustworthy to your fans. Professionalism – The popular adage “pictures speak a thousand words” holds – Read the full article
So, you’ve finally decided to join the social media stream and now you’re looking for more creative ways to market your business. So far, you’ve built your Facebook page, a LinkedIn group, and your newly launched corporate blog is receiving a lot of positive feedback from readers. There is one more thing that can boost productivity: social media applications. These apps can boost your marketing efforts and make the process even more efficient. Here is a breakdown of the five most popular social media apps that you can use to accelerate your marketing success: Networked Blogs Join an online family of over 500,000 blogs and build an active community around your own blog. With the Networked Blogs Facebook app, you can: Import the blog feed to your Facebook profile Share your posts with a huge community of bloggers Gain massive visibility Promote your blog on Facebook The first step is to add your blog to the Networked Blogs via Facebook. Once you – Read the full article
Social media has garnered a great deal of attention for big business. Corporate budgets are able to integrate complete marketing campaigns and promote them on social media. If you are a small business looking to be the next social media influencer, you are probably finding out how tough it is to engage with users on social media. However, there is some good news for you and for other small- and medium-sized business owners. The 2011 Social Media Marketing Industry Report saw that SMBs who used social for local marketing saw boosts in exposure, traffic, and sales. Whether you are a late adopter or consider yourself a social media pioneer, chances are, if your business is doing some sort of social media marketing, you at least understand its significance. Over 90 percent of small business owners and Internet marketers believe that social media is important to their business. Depending on the industry you operate in and how “brand-heavy” you are influences – Read the full article
Whether your business has 100 followers or 100,000 fans, you’ve probably already realized that your community needs to be cultivated – and monitored – on social media channels weekly, if not daily. Recent news about the Taco Bell class-action lawsuit, which was filed against Taco Bell for “misrepresenting the contents of its beef,” is nothing surprising. I’m sure most customers don’t expect they are eating wholesome, organic meals at Taco Bell. However, it’s not the lawsuit that is interesting here; it is the way that Taco Bell warded off a potential crisis by being proactive and effectual on social media. Taco Bell has already gotten some previous press for their impressive works on Facebook and Twitter; but this is more impressive, and the way they turned this particular misrepresented beef crisis into something positive is a great lesson for Internet marketers as well as for online reputation management professionals. First step: Address the issue A confident and clear message doesn’t – Read the full article
Social media marketing can be very effective in driving traffic to your blog and website, as well as in enhancing the visibility of your brand and business. But if you’re looking to improve your results, here are some great tips and tricks you can follow: Target the right sites There are literally hundreds of social media sites you can use. However, no one has the time to effectively use all of them. The first thing you need to do is locate a few sites which will fit well with you and your audience. Facebook, Twitter, StumbleUpon and Digg are some of the obvious popular choices since they send generally large traffic volumes, but to find sites that can send you high-quality, highly targeted traffic, look out for niche-specific and geo-relevant social media sites. Targeting general news and social bookmarking websites like Reddit or Digg can also be useful; once you have established a prominent profile, you can promote all manner – Read the full article
A long time ago, aka a couple years, Social Media had no relevance to your page rank or SEO campaign. Social Media was simply another tool, or middleman to connect your business with your clients. Usually links to social media were rel= nofollowed (tell search robots to not click on link). Up until a few years ago, social websites media sites were not considered as high quality links and did not carry much authority. As of today, the number of Facebook and Twitter users exceed 500 Million! If this isn’t a reason to give a website authority, then I quit this industry. Google and Bing realized that there is quality in Facebook and Twitter and have said they can directly impact you page rank. Fret not friends, your quest for more followers and to get Gaga to retweet you can actually pay off. Twitter: Twitter, while some still call it a ‘new’ phenomenon, it is crucial for successful business today. It has been one – Read the full article
Looking to get ahead of the social media marketing game? Sure, Facebook and Twitter are still the king and queen of this kingdom – just as reported in a recent StrongMail survey of online marketing budgets in 2011 – but the New Year also heralds a number of new social media darlings that are certainly worth keeping an eye on. Last year, it was Foursquare and Posterous leading the pack. This year is just as promising – if not more promising, thanks in large part to the continued expansion of social media and to the crazy range of new sites, apps, and startups out there. Here are our picks for social media websites to watch in 2011. Quora Last March 2010, Quora reportedly received $86 million in funding from Benchmark Capital (also a Twitter investor). It didn’t make any million-dollar noise the rest of the year, but this 2011 just might be the year Quora really makes waves. As a – Read the full article
