Category: Social Media

Tracking Your Brand? Check Out These Online Reviews Monitoring and Management Tools

On May 22nd, 2016, wrote:

Last week we published a guide on how to monitor Google Places reviews, Web updates, and content changes. It was well-received by our readers, so we’d like to build on the post and share info this time on tools for online reviews monitoring and management. Hopefully, this list will help you track online reviews of your brand, product, establishment, service, or business – and enhance your reputation as more customers talk about you on Google Places, Yelp, online directories, local business listings, and social media sites. Or, if you’ve used any of the online reputation management tools below, do let us know by leaving a comment below and sharing with us your experience. Review Trackers Best value review monitoring solution: Launched early this year, Review Trackers is widely considered as today’s leading online review monitoring solution. It’s designed for businesses of all kinds and sizes, including mom-and-pops, SMEs, and enterprise-level organizations and companies. A Web-based application that’s simple, fast, and easy – Read the full article

Your Guide to Finding – and Responding to – Online Customer Reviews

On March 9th, 2016, wrote:

Somewhere out there, a person is talking about you. Your business. Your brand. Of course, you’ll want to listen and join the conversation. You have to, right? The Internet, though, is a pretty big place. If before, the reviews and comments of your customers only came in literally by word of mouth – well, today that’s no longer the case. A bad review on a site like Yelp or Google Places, a nasty blog entry by a vindictive, loud-mouthed critic, an unflattering picture of your establishment posted online, or even just a single unfavorable tweet: it can undo your life’s work. It can offset all the great things that you, your employees, your brand managers, your publicist, and your ad agency have been doing. And it can keep tons of potential customers from walking through your door. (One study even says that a single bad review can cost you 30 customers!) No matter how big the Internet is – and – Read the full article

How to Increase Your Google+ Engagement

On September 29th, 2013, wrote:

Google + may not have the mass appeal of Facebook and Twitter, but it does have another benefit – the backing of the largest search engine in the world and the one most marketers and people rely on daily. Improving your Google+ presence and engaging more people is a definite way to really help your business and is worth the investment in time we can assure you. So, here are five excellent strategies that will help increase Google+ engagement. Website The first big step you should take to get people and customers interested in your Google+ account is to make it findable. This can be easily achieved by simply adding a badge to your site. This means it’s easy for visitors to find, engage and follow you with one simple click. Curation of People and Content Google’s Circles was a revelation when it arrived and it still is. The Circles feature is a great way to manage interest groups that – Read the full article

Use Social Media For Promoting Your Business Online

On August 31st, 2013, wrote:

Millions of people are yet struggling for upbringing their businesses online. One cannot deny the fact that online marketing is getting more and more important these days for the promotion of any business. So, if you are one of those who are struggling to promote their businesses online then using social media can be a good idea. Here are some of the main reasons as to why people are using social media for promoting their businesses. Increasing brand awareness: Brand awareness is the awareness that is spread about a particular brand amongst people. Brand awareness is generally associated with a specific product and its uses. If one really wants to promote the products of a company, then creating brand awareness is something that really works.  Brand awareness creates more visibility of the product so that the seller can generate additional sales. Generating and sharing via social media for building backlinks: Link building is one of the best things that one – Read the full article

Little-Known Ways To Rebound From A Social Media Faux Pas

On August 3rd, 2013, wrote:

Social media sites provide a terrific opportunity to connect with clients, potential customers and current buyers. But they also have the potential to cause trouble. It seems every other day a large company’s social media account makes headlines for the wrong reasons. Sometimes it’s as simple as a bad typo in a tweet. Other times the offense is much more severe and causes serious damage to the brand. Whether you’re in the plumbing or the holistic alcohol recovery business, here are some tips for how to recover from a social media disaster. Figure Out the Damage First, ask yourself this important question: What damage has been done? If you made a typo in a tweet, even if it was a swear word, chances are there will be no real consequences to your mistake. People may even laugh about it; we’ve all had our own auto-correct or tiny keyboard problems. If the glitch was minor, acknowledge it, apologize for it, and – Read the full article

Promote Your Brand Without Going Broke

On May 22nd, 2013, wrote:

Let’s face it – marketing your brand can get really expensive, really fast. For small businesses, though, the only way to stay in the game is to grow your company and continue bringing in a profit. With so many small businesses failing, you can’t help but wonder if it’s due to the fact that they didn’t market properly or didn’t have the financial means of promoting themselves. Let’s take a look at some great, inexpensive ways to promote your brand without spending a fortune. Tips on Marketing Inexpensively Though there’s no set number or percentage that a company should spend on advertising, most don’t spend more than 7% of their budget on it. Larger firms typically spend more and small businesses spend less, but 7% is the average. Luckily, with the use of technology today, advertising doesn’t have to cost an arm and a leg. Tips for saving money on marketing include: Start a blog –  Every business should have – Read the full article

Four Ways To Get Your Small Business Noticed

On May 15th, 2013, wrote:

Some small businesses seem to be able to move ahead in any economic environment. During a recession, they are opening new locations when competitors are closing doors. During a boom, their profits increase at double or triple the average rate, and soon, those small businesses are huge companies. Successful small businesses all have the same secret: People notice them. When people notice a business, it means more customers and faster growth. Of course, this is common knowledge. Businesses are constantly trying to attract customers. Their marketing efforts compete with the marketing efforts of every other business, and the result is a mess so confusing that potential customers do not notice any business. Making your business stand out in such an environment is tricky. It requires wit and the right strategies. Read on for four ways to get your small business noticed. Social Media Marketing Creating profiles on websites such as LinkedIn, Facebook and Twitter is the first step to social – Read the full article

Can My Brand Survive Negative Social Media Attacks?

On May 12th, 2013, wrote:

Building your brand via social media can be the best thing that ever happened to your company. You can engage with old and new customers, reach out to potential customers. And grow your company like never before. Social media has opened up the world for all businesses, putting small business in league with the big guys. Alternately, social media opens a business up to negative comments and bad publicity like never before. At one time negative comments came via word of mouth. People didn’t always put stock in what some people had to say about a business because they could gauge that person’s personality type face to face. Perhaps the person was just hard to please. On the internet, knowing how people react to business in general can be iffy. Due to how social media allows anyone to comment on a company’s timeline or account, you can have hundreds of comments on one person’s bad review. That one review can – Read the full article