Category: Small Business Tips

How to use Linkedin for your Small Business

On October 19th, 2009, Chris Campbell wrote:

LinkedIn is not Facebook. It’s not Twitter, either. You don’t use LinkedIn to post 140-character statuses about your business or to officially like someone’s new online video. What you can do, however, is use LinkedIn to grow your small business and make it more profitable. And isn’t that your priority? As a business-oriented social networking [...]

Free Hands On Small Business Workshops

On October 7th, 2009, Chris Campbell wrote:

Lakeshore Branding is proud to host these five FREE hands-on small business marketing sessions in November that will offer practical advice, direct instruction, and application tips for free online and social media solutions to help small businesses and entrepreneurs in Chicago. “The ‘hands-on’ sessions started as things often do, with neighbors and friends asking each [...]

Effective Tips to Green Your Website or Blog

On September 3rd, 2010, Ryan Powszok wrote:

It can be tough to measure in tangible terms the impact of the Internet on the environment, but this doesn’t mean there isn’t any. As we continue to enhance our presence online and live and work towards the digital, it’s important to note that the environmental costs of using the Web will inevitably rise, too. [...]

Ten Essential Apple iPad Apps for Small Business

On August 28th, 2010, Ryan Powszok wrote:

Critics are quick to point out that the Apple iPad isn’t exactly a replacement for your laptop. More than a mobile business platform, it’s a sleek tablet device for consuming content on the Internet. This doesn’t mean, however, that the iPad can’t increase your productivity while on the go. As the Apple commercial goes, “There’s [...]

Top 5 Tips on Promoting Your Online Presence Offline

On July 20th, 2010, Ryan Powszok wrote:

Whether or not you’ve been following this Internet marketing blog (which we hope you’ve been), it has now become obvious how huge a role online presence plays in helping businesses succeed. Increase web traffic, generate more sales and opportunities, and increase profits: it’s a simple equation. But it’s also one that can be solved using [...]

7 Tips on Writing Irresistible Subject Lines for your E-mail Campaign

On June 8th, 2010, Ryan Powszok wrote:

An E-mail marketing campaign is a great, cost-effective way to communicate your messages to a target audience – but only, of course, if you get them to actually open the E-mails that have come from you. Which isn’t guaranteed: sometimes you spend hours crafting a message for your campaign and when it finally gets to [...]

6 Simple Tips to Improve your Site Speed

On May 30th, 2010, Ryan Powszok wrote:

The Internet should be fast. At least that’s what Google says. In line with an announcement the search engine made last year, the speed of a website is now officially a ranking factor in Google’s search algorithm. While the new ranking factor impacts very few queries, the change is still a significant development. We here [...]

Tips on Developing a Killer ABOUT US Page

On May 22nd, 2010, Ryan Powszok wrote:

The impact of many About Us pages has pretty much been underestimated throughout the growth of the Internet. If you own a small business or run an e-Commerce site, chances are that you haven’t paid as much attention to your About Us page as to your product catalog or company blog. But make no mistake: [...]