Category: Blogging

How To Promote Your Brand At Major Events

On December 15th, 2012, wrote:

Many companies attend industry trade shows, conferences, and other events throughout the year in order to network with colleagues, meet the press, and interact with prospective clients or the consumer public at large. These forums provide them with a platform to wheel and deal, announce upcoming product launches for the year, and basically spread their brand name around. However, such events also tend to feature a host of other companies doing the exact same thing, which means you have to shout above the din in order to be heard (sometimes literally). And if you don’t have the biggest and loudest display on the block you could easily get lost in the shuffle. This, of course, is bad news for small businesses that are trying to compete with the massive coffers funding their corporate brethren. But even if you’re no match for the Goliaths of your industry, you can still find ways to make your mark and attract some attention for – Read the full article

Hootsuite Adds New Social Media Platforms For Easy Management

On December 12th, 2012, wrote:

HootSuite is a system developed in the year 2008 by Ryan Holmes. It is one of the best tools for brand management. When you are marketing through social media websites, you’ll have to login with your credentials on every website. This is where HootSuite comes in. When you link all your social media sites to HootSuite, you’ll only have to login once to manage and analyze all your data. HootSuite initially supported Google+, LinkedIn, Twitter, Facebook, Foursquare, MySpace and Mix. HootSuite has over 3 million users and recently, the company has extended support to more social media platforms. Let’s have a look at it. Photo courtesy of: freedigitalphotos.net WordPress.org WordPress.com one of the most popular blogging platforms and WordPress.org offers self hosting blogs. WordPress is a very efficient content management system and has a very large user base. With HootSuite extending support to the self hosting platform, posting and editing content is even easier. The developers have put a lot of – Read the full article

Tips For Internet Marketing Success

On December 11th, 2012, wrote:

Internet marketing can sound intimidating to some people because they have this preconceived notion that you need to be a computer geek or someone with a fancy IT degree to be able to do it. The good news is that if you already have a website – which in itself is an achievement – then you can handle internet marketing. Internet marketing is simply marketing on the internet. The core principles of marketing remain the same as with a brick and mortar business. The difference is the way you go about accomplishing your marketing objectives. Here are the basics. Customers to You The last thing you want to become in business is the best kept secret. Search Engine Optimization (SEO) allows you to direct massive traffic to your website. A search engine is how people find stuff on the internet (Google).  Having a high ranking in the seo results makes it easier for people to find your business. Use keywords – Read the full article

Smart Tips To Make Your Blog Content Brilliant

On December 10th, 2012, wrote:

If a wide research can be made on the views and perceptions from different experts, then a super flexible list of  “how to” tips in order to increase the popularity of your blog can be made. Any blog can be successful if it utilizes the proper techniques for effective blogging. If the purpose of which can be revealed as a pre-determined destination, then the ultimate results can be gained. For this reason the execution of goals should be analyzed first. But most of us get stuck on that part. Here are some of the solutions to determine the scope of an effective blogging campaign that can yield highly satisfactory results. Effective Blogging Tips · When people think about blogging, the first thing that comes to mind is choosing a platform. And when people think about a blogging platform, it’s not that far off when people decide to choose WordPress. In all simplicity, WordPress is a great open source management system – Read the full article

SEO: Great 5 B2B Search Engine Marketing For 2013

On December 7th, 2012, wrote:

Getting ready to plunge into the holiday mood for the year 2012? But what happens after the holiday weekend gets over? It is time when B2B marketers for search engines will size the opportunity. Resolutions should be made in advance as far B2B marketers are concerned. How about sharing some top tips to enjoy effective B2B SE marketing? Have a look below: Tracking of More Leads Time has come to quit working with those blinders while dealing with Web Traffic Reports. In fact, it becomes real difficult to evaluate the effectiveness of digital marketing medias when working with blinders. The modification/revision process should contain: Introduction of contact forms while exiting from the email concept. Start to create landing page summaries and lead generation forms for initiating value added contents. Introduce the concept of CALL TRACKING. Layering through call tracking solutions can help immensely in dealing with queries (offline as well online). Layering from web reporting and marketing of automation solutions – Read the full article

How To Get Noticed In Your Blogging Niche

On December 6th, 2012, wrote:

It is estimated that 300 million websites launched in the U.S. in 2011, and more than 70 million were blogs on WordPress alone. From a global perspective, WordPress currently boasts nearly 60 billion blogs, with an estimated 100,000 being added daily. And that’s just one blogging site. For the blogger looking to infiltrate a niche, build up a following, and eventually monetize an online operation, these numbers can be a little daunting. And yet, it’s important to remember that the vast majority of bloggers are not going to impede your rise to the top. Only a small percentage could be considered competition largely because most do not have the same aspirations as you. For many people, starting a blog doesn’t entail dreams of grandeur – most just want to write on a topic that they are passionate about in order to share with family and friends or connect with like-minded individuals. As a result, they won’t take the steps necessary – Read the full article

Top 5 Ways to Give Your Brand Some Personality

On December 3rd, 2012, wrote:

If you’ve ever taken a marketing class in college or you’ve thumbed through a business magazine, then you’ve probably heard that when it comes to running a successful company, it is vital that you make a concerted effort to brand it properly. That’s because branding is one of the best ways to show potential customers and clients what your business is about, what services you have to offer, and why it would be a good idea to give you more than just a first or second glance. Therefore, when it comes to doing the kind of branding that will not just be professional, but will also provide a bit of insight into the personality of you, your team and the company as a whole, it’s a good idea to consider incorporating these five tips: Remember that your brand is a personality. As you’re working on developing your brand, it’s a good idea to remember that one’s personality, by very definition, – Read the full article

Essential Tips For Newsletter Writers

On November 27th, 2012, wrote:

Ernest Hemingway said this, “There is nothing to writing. All you do is, sit down at a typewriter and bleed.” On the other hand, those of us who write know that ‘bleeding’ isn’t easy. Anyway, newsletters are an integral part of most special interest groups, colleges and even families. Drafting a newsletter can be fun, and here are some tips that I think will be useful. The Zen of writing Unless you are a hipster with a typewriter in the park or an octogenarian with India ink and a quill, there is a good chance that you’d be drafting the newsletter on a computer. Most of us have a cluttered desktop, so cluttered that it can be called a modern art masterpiece. That needs to go! Productivity increases with a cleaner layout and there are studies to support this claim. There are text editors for both Windows and OS X with simple layouts and colors that are easy on the – Read the full article