Category: Blogging

How To Lose Business And Alienate Mobile Audiences

On October 29th, 2013, wrote:

To say that we’re in the midst of a mobile revolution would actually be pretty inaccurate – it has already happened. Smartphone and tablet PC saturation across most of the world’s leading markets is heading toward total, which means a monumental opportunity for those in business who know just how to tap into this waiting goldmine. Unfortunately however, there are still tens of thousands of businesses…maybe even more…that are guilty of breaking some of the cardinal rules that come with winning over and making the most of mobile audiences. So with this in mind, here’s a look at just five of the ways you can instantly turn-off your mobile audience and yourself turned-off by your mobile audience in about five seconds-flat: Ignore Them Altogether This should technically count as rules one, two and three for the simple reason that to ignore mobile audience members is to eliminate them from contention. It’s probably the biggest no-brainer of them all and at – Read the full article

5 Ways to Use Your Vehicle for Marketing and Branding Purposes

On October 29th, 2013, wrote:

There is a good chance that your vehicle is, well, the perfect vehicle to market and advertise your business. Whether you have a dog grooming business or an accounting firm, your car is the perfect moving billboard. However, where billboards can cost thousands of dollars to create, using your car can cost a fraction of that amount. Also, the chances are high that you will make your money back in increased revenue when people see your website address on the vehicle and then visit your online store. In fact, industry insiders say that this method of advertising can be 15% more effective than some other methods. Here are five ways to use your vehicle for marketing and branding purposes. If you are a headshot photographer or a wedding photographer, you could put photographs that you have taken in the advertisement. There is nothing like seeing your actual work on the vehicle. There is also no better way to get other – Read the full article

Little-Known Ways To Rebound From A Social Media Faux Pas

On August 3rd, 2013, wrote:

Social media sites provide a terrific opportunity to connect with clients, potential customers and current buyers. But they also have the potential to cause trouble. It seems every other day a large company’s social media account makes headlines for the wrong reasons. Sometimes it’s as simple as a bad typo in a tweet. Other times the offense is much more severe and causes serious damage to the brand. Whether you’re in the plumbing or the holistic alcohol recovery business, here are some tips for how to recover from a social media disaster. Figure Out the Damage First, ask yourself this important question: What damage has been done? If you made a typo in a tweet, even if it was a swear word, chances are there will be no real consequences to your mistake. People may even laugh about it; we’ve all had our own auto-correct or tiny keyboard problems. If the glitch was minor, acknowledge it, apologize for it, and – Read the full article

Promote Your Brand Without Going Broke

On May 22nd, 2013, wrote:

Let’s face it – marketing your brand can get really expensive, really fast. For small businesses, though, the only way to stay in the game is to grow your company and continue bringing in a profit. With so many small businesses failing, you can’t help but wonder if it’s due to the fact that they didn’t market properly or didn’t have the financial means of promoting themselves. Let’s take a look at some great, inexpensive ways to promote your brand without spending a fortune. Tips on Marketing Inexpensively Though there’s no set number or percentage that a company should spend on advertising, most don’t spend more than 7% of their budget on it. Larger firms typically spend more and small businesses spend less, but 7% is the average. Luckily, with the use of technology today, advertising doesn’t have to cost an arm and a leg. Tips for saving money on marketing include: Start a blog –  Every business should have – Read the full article

Useful Tips About Guest Blog Posts: Part 4

On May 14th, 2013, wrote:

As we are nearing the end, don’t miss the chance to read more about these useful guest blog posting tips and apply them with your guest blogging endeavors. Secret #25: Write a killer bio The only claim to fame that you can expect out of most guest blog posts will come by way of your bio. This is your little bit of space to shine, so make it count. Of course, this can be somewhat difficult given the limited word counts and space provided for bios. But being able to come up with a solid call to action is vital to the success of any guest blog post. You should also make sure to link to content that is relevant to the post. Secret #26:  “More” isn’t necessarily “better” when it comes to guest blog posts As mentioned previously, quality is one of the most important factors in successful guest blog posting. Sure it is a good thing to add – Read the full article

How To Use A Blog To Promote Your E-Bay Store

On May 10th, 2013, wrote:

You can quite easily set up an eBay store and sell things. It allows you to do things such as keep a stock of items and have your adverts renew themselves automatically after thirty days. The problem is that you are stuck with promoting your shop and your items on eBay alone, and there are probably lots of other people offering your goods for less money. So how can you possibly make it a bit more of a level playing field? You can use your blog to promote your eBay shop, and here is how. Link to your eBay store This will help to push your items further up Google’s search results. It is true that some of your traffic comes from Google. People who are looking for very specific items are likely to find your items on eBay. Very few eBay stores and eBay items have links pointing to them, so it doesn’t take very many to get your – Read the full article

Useful Tips About Guest Blog Posts: Part 3

On May 7th, 2013, wrote:

Hello again, avid readers. It’s been quite some time since we’ve talked about guest blog posting tips and I’m back with more. Read on and let me know your thoughts. Secret #16: Think of others’ needs first when guest blogging Don’t let others make-do with your leftovers; always give out only your best work. This means anything and everything from offering only your best posts to promoting other blogs as if they were your own. Also strive to be helpful as possible. Showing your gratitude and having the right attitude is just as important as the technical aspects when it comes to communicating with other bloggers, so always give before you receive. Secret #17: Be persistent in guest blog posting Building a solid guest blog post portfolio is going to take a lot of work, considerable amounts of time, and plenty of persistence. You will also need to grow a thick skin, and don’t take it personally if you are – Read the full article

What Should My Blog Say About The Company?

On May 3rd, 2013, wrote:

Regardless of what a company is, or what products or services it offers, the company blog should offer an accurate representation of the company, on a more informal basis. Blogs provide an avenue for companies to share information, make announcements, and interact with current and potential customers through ongoing posts, comments, and replies. Some companies also include products for sale on their blogs, provide tutorials, present videos or podcasts, or may even offer forums as part of the blogs to invite even more interaction with and feedback from customers. The Company Blog Should Speak to the Customers Companies should use blogs to speak to or engage with customers, not merely to blog for the sake of blogging. That would be akin to people who talk for the sake of hearing themselves talk, not because they have any interest in interacting with others in a reciprocal form of communication. Instead, companies should use blogs as the company “voice” that establishes their – Read the full article