Category: Blogging

Promote Your Brand Without Going Broke

On May 22nd, 2013, wrote:

Let’s face it – marketing your brand can get really expensive, really fast. For small businesses, though, the only way to stay in the game is to grow your company and continue bringing in a profit. With so many small businesses failing, you can’t help but wonder if it’s due to the fact that they didn’t market properly or didn’t have the financial means of promoting themselves. Let’s take a look at some great, inexpensive ways to promote your brand without spending a fortune. Tips on Marketing Inexpensively Though there’s no set number or percentage that a company should spend on advertising, most don’t spend more than 7% of their budget on it. Larger firms typically spend more and small businesses spend less, but 7% is the average. Luckily, with the use of technology today, advertising doesn’t have to cost an arm and a leg. Tips for saving money on marketing include: Start a blog -  Every business should have – Read the full article

Useful Tips About Guest Blog Posts: Part 4

On May 14th, 2013, wrote:

As we are nearing the end, don’t miss the chance to read more about these useful guest blog posting tips and apply them with your guest blogging endeavors. Secret #25: Write a killer bio The only claim to fame that you can expect out of most guest blog posts will come by way of your bio. This is your little bit of space to shine, so make it count. Of course, this can be somewhat difficult given the limited word counts and space provided for bios. But being able to come up with a solid call to action is vital to the success of any guest blog post. You should also make sure to link to content that is relevant to the post. Secret #26:  “More” isn’t necessarily “better” when it comes to guest blog posts As mentioned previously, quality is one of the most important factors in successful guest blog posting. Sure it is a good thing to add – Read the full article

How To Use A Blog To Promote Your E-Bay Store

On May 10th, 2013, wrote:

You can quite easily set up an eBay store and sell things. It allows you to do things such as keep a stock of items and have your adverts renew themselves automatically after thirty days. The problem is that you are stuck with promoting your shop and your items on eBay alone, and there are probably lots of other people offering your goods for less money. So how can you possibly make it a bit more of a level playing field? You can use your blog to promote your eBay shop, and here is how. Link to your eBay store This will help to push your items further up Google’s search results. It is true that some of your traffic comes from Google. People who are looking for very specific items are likely to find your items on eBay. Very few eBay stores and eBay items have links pointing to them, so it doesn’t take very many to get your – Read the full article

Useful Tips About Guest Blog Posts: Part 3

On May 7th, 2013, wrote:

Hello again, avid readers. It’s been quite some time since we’ve talked about guest blog posting tips and I’m back with more. Read on and let me know your thoughts. Secret #16: Think of others’ needs first when guest blogging Don’t let others make-do with your leftovers; always give out only your best work. This means anything and everything from offering only your best posts to promoting other blogs as if they were your own. Also strive to be helpful as possible. Showing your gratitude and having the right attitude is just as important as the technical aspects when it comes to communicating with other bloggers, so always give before you receive. Secret #17: Be persistent in guest blog posting Building a solid guest blog post portfolio is going to take a lot of work, considerable amounts of time, and plenty of persistence. You will also need to grow a thick skin, and don’t take it personally if you are – Read the full article

What Should My Blog Say About The Company?

On May 3rd, 2013, wrote:

Regardless of what a company is, or what products or services it offers, the company blog should offer an accurate representation of the company, on a more informal basis. Blogs provide an avenue for companies to share information, make announcements, and interact with current and potential customers through ongoing posts, comments, and replies. Some companies also include products for sale on their blogs, provide tutorials, present videos or podcasts, or may even offer forums as part of the blogs to invite even more interaction with and feedback from customers. The Company Blog Should Speak to the Customers Companies should use blogs to speak to or engage with customers, not merely to blog for the sake of blogging. That would be akin to people who talk for the sake of hearing themselves talk, not because they have any interest in interacting with others in a reciprocal form of communication. Instead, companies should use blogs as the company “voice” that establishes their – Read the full article

Useful Tips About Guest Blog Posts: Part 2

On April 26th, 2013, wrote:

In continuation with our topic from part 1, without further adieu, I give you the next set of secrets useful in guest blog posting. Secret #8: An eye-catching title can really sell a guest blog post First impressions count when making a blog post, and making a good impression is often dependent on the title of your post. When pitching your guest blog post, you must have a catchy headline that makes people want to click on the post and read the rest of the article. Many site owners will actually use the title as the sole basis for accepting or rejecting a guest blog post. You might only have one chance at making a good impression, so make it count! Secret #9: Building a solid portfolio requires a broad range of sites I always hear of people starting off by targeting just the high-profile bloggers, most of whom are recognized authorities in a niche, or host blogs with high – Read the full article

Useful Tips About Guest Blog Posts: Part 1

On April 26th, 2013, wrote:

As someone who is involved in blogging and all things related to it, you probably come across a lot of information from various sources. This would normally be a good thing, but the problem is that not all the information that comes your way is accurate or up-to-date. As with virtually everything related to the Web, there are a lot of misconceptions out there surrounding blogs and blogging. In the hopes of clearing some of the confusion related to guest blog posts, here are some secrets that I feel would be beneficial to all readers. Secret #1:  A guest blog post is a team effort If you are accustomed to blogging by yourself, one thing that might surprise you about guest blog posts is that it takes at least two people to accomplish. This means you will usually have to work with one other person and in some cases, even 2 or 3 others. Most sites will also have a – Read the full article

How Social Media Marketing Has Changed The Way Companies Do Business

On April 25th, 2013, wrote:

Online social media is proving to be the central focus of how we communicate with each other. Many businesses realize they can develop successful online marketing strategies using social media and blogging sites including YouTube, LinkedIn, Twitter, Facebook, WordPress and others. Now with the significant advancements in mobile technology, access to social media sites has expanded greatly. The younger generation has quickly adopted social media connections as a way to contact their family and friends throughout the day. Many of them remain connected to retail social sites to follow, and interact with, the companies when deciding on making purchases or gathering information on products and services they wish to buy. Many businesses have taken a proactive stance to use social media platforms and blogging sites as a way to promote their businesses and interact with their customer base. When the latest version of Google hit the market, many businesses recognized that setting up, maintaining and pushing fresh content to their – Read the full article