Category: Lakeshore Branding News

UPDATED: Lakeshore Branding’s Happy New Year 2012 Giveaway: Win 250 Business Cards from Uprinting.com

On December 31st, 2011, wrote:

UPDATE: Thanks to everyone who participated in the Lakeshore Branding Happy New Year 2012 Giveaway that we organized with UPrinting.com. You all posted awesome responses! Unfortunately, there can only be one winner. And we’ve chosen Andi Luther-Philippe of WeLoveSoap.com as the recipient of a custom set of 250 business cards from UPrinting. Congratulations, Andi! We certainly hope that the cards help you jumpstart your new handmade artisan soap company. (Hey, we might order ourselves some, too.) Again, thank you so much to everyone who participated. We’re liekly going to run more promos soon, so stay in touch and please do keep visiting our blog regularly for updates. *** We here at Lakeshore Branding would like to thank our clients and readers for a great year. Thank you! The year 2011 was an absolute blast, but 2012 is going to be even more fun. To celebrate the transition, we’re going to do something cool here. We’re going to run a contest – Read the full article

Censorship of the Internet is Proposed In Congress

On November 28th, 2011, wrote:

This is important — Congress is considering two bills (“Protect IP” and “SOPA”) that would let the government or any corporation censor the internet, using the same DNS-blocking techniques as Iran or China. PROTECT IP Act Breaks The Internet from Fight for the Future on Vimeo. The bills are ostensibly to stop copyright and trademark infringement, but they won’t. Instead– they’ll let the government shut down almost any social media website, since any site can be shut down just for audio, video, text, or even *links* posted by its users. Any corporations will have the power to bankrupt any website or organization by cutting it off from payments, advertising and donations– without so much as a court order. The law is being pushed by some of the strongest lobbies in Washington, it has broad bipartisan support, and it’s likely to pass in some form. As a company we have been active against it: this week we will be participating in – Read the full article

Who deserves that ticket to the upcoming Blueglass TPA?

On June 26th, 2011, wrote:

I recently entered a contest to win a free ticket to the BlueGlass conference and I got really excited with the opportunity. As part of the comment I made a photoshopped image which shows Google telling them that I should be selected was the winner. So who deserves that ticket to the upcoming Blueglass TPA? I think I do and I want to tell you why and a little about myself. I met the AL team just a few months ago at Gangplank in Chandler, while in town for Startup Weekend. Chase sat down with for at least an hour to explain all the cool stuff the AL team was working on, explain how they were able to get accurate rankings and the fact that I have been a customer for a year, will make me a great brand ambassador while I am down in Florida. I would love the rep the AL while I am down there. I am – Read the full article

How we are a Triple Bottom Line Company

On February 22nd, 2011, wrote:

At Lakeshore Branding we believe in the triple bottom line philosophy, the phrase was first coined in 1994 by John Elkington, the founder of a British consultancy called SustainAbility. His argument was that companies should be preparing three different (and quite separate) bottom lines. One is the traditional measure of corporate profit—the “bottom line” of the profit and loss account. The second is the bottom line of a company’s “people account”—a measure in some shape or form of how socially responsible an organisation has been throughout its operations. The third is the bottom line of the company’s “planet” account—a measure of how environmentally responsible it has been. The triple bottom line (TBL) thus consists of three Ps: profit, people and planet. It aims to measure the financial, social and environmental performance of the corporation over a period of time. Only a company that produces a TBL is taking account of the full cost involved in doing business. For businesses, sustainability – Read the full article

The Top 5 Blog Posts of 2010 by Lakeshore Branding

On December 27th, 2010, wrote:

It’s that time of the year once again: the time to make lists, review what has happened in the last twelve months, and look back at some of the year’s highlights. It’s no different here at Lakeshore Branding. As you probably know by now, we’re very passionate about all things online. And that’s why we work hard to bring you news, trends, tips, tricks, and the occasional top secrets on Internet marketing, social media, technology and apps, etc. So, as 2010 comes to a close and we herald the coming of a new year, we thought it would be a cool idea to check out Lakeshore Branding’s top 5 blog posts of 2010. 60 Awesome Small Business WordPress Themes This blog post was inspired by the small business owners who are dedicated to finding solutions to enhance their visibility online. And since we were getting a lot of questions about where they might find business-oriented WordPress themes, or how they – Read the full article

Happy Holidays from Lakeshore Branding

On December 18th, 2010, wrote:

We recommend watching this on full screen for the full effect! Happy Holiday from the team at Lakeshore Branding.

Lakeshore Branding Social Media Tips Featured on RINF News

On October 25th, 2010, wrote:

Lakeshore Branding was recently featured on independent news site RINF.com, with a couple of articles on social media for businesses, entrepreneurs, Internet marketers, and startups. RINF.com is a news website with an Internet marketing edge. It’s owned by Mick Meaney, who’s been working on and writing about all things technology since 1998. The first article is “What to Expect from Your Social Media Consultant”, with tips and key insights on what exactly that newly hired employee at the social media department in your office should be doing. Does the job entail tweeting and blogging 24/7? Does the consultant have to double your number of followers or quadruple your number of fans? Or should you be expecting more? Find out more by visiting the social media section of RINF. The second is “7 Twitter Mistakes Businesses Should Avoid”. Well, we all have heard great stories and testimonials from top brands on how Twitter’s so cool – and how amazing it is – Read the full article

Top 6 Reasons Why You Should Attend BlogWorld 2010

On September 20th, 2010, wrote:

Something big is going to happen this October 14 to 16 in Las Vegas. It’s called the BlogWorld & New Media Expo, the first and only tradeshow, conference, and media event created for the rapidly growing industry of blogging and new media. We here at Lakeshore Branding are going to attend the event, but if that’s not enough to convince you to come and join us (it should be more than enough to convince you, though!) then here are the top six reasons why BlogWorld & New Media Expo is a can’t-miss. Money? Influence? Or both?: If you’re a small business owner, Internet marketer, e-Commerce store owner, corporate executive, online journalist, podcaster, broadcaster, or personal or professional blogger who has some form of stake in the web, then surely you’ll have plenty to gain by attending the event and learning more about the top strategies, tools, and technologies used in developing content for the web today. BlogWorld 2010 is where – Read the full article