Category: Internet Marketing

Anatomy Of A Successful Viral Campaign: Old Spice

On May 3rd, 2013, wrote:

Old Spice’s recent viral campaign, “Smell like a Man, Man” is a perfect example of how viral media can succeed. The ad has been an enormous success not only in popularity, but also in the number of sales resulting, according to a recent study done by The Nielsen Co. and Symphony IRI Group. Nielson reports that sales of Old Spice Body Wash had only risen 11 percent in one year before the recent ad aired. In comparison, after Old Spice’s viral ad debuted, Old Spice saw sales rise 55 percent and then 107 percent after it had been playing for a few months. Photo courtesy of: landofchaos Today Old Spice is not the No. 1 brand of body wash and antiperspirant/deodorant in both sales and volume. Old Spice was founded in 1934 and is a perfect example of employing Madonna-like tactics to redefine its brand identity and meet the ongoing shifts in consumer demand. The recent viral video shows Old – Read the full article

What Should My Blog Say About The Company?

On May 3rd, 2013, wrote:

Regardless of what a company is, or what products or services it offers, the company blog should offer an accurate representation of the company, on a more informal basis. Blogs provide an avenue for companies to share information, make announcements, and interact with current and potential customers through ongoing posts, comments, and replies. Some companies also include products for sale on their blogs, provide tutorials, present videos or podcasts, or may even offer forums as part of the blogs to invite even more interaction with and feedback from customers. The Company Blog Should Speak to the Customers Companies should use blogs to speak to or engage with customers, not merely to blog for the sake of blogging. That would be akin to people who talk for the sake of hearing themselves talk, not because they have any interest in interacting with others in a reciprocal form of communication. Instead, companies should use blogs as the company “voice” that establishes their – Read the full article

How To Make Your Business Appealing Both Online And Offline

On April 28th, 2013, wrote:

When you run a business that serves customers online as well as in the real world, in a physical location, business owners can struggle to find where and how they should be marketing and how they can combine their efforts. It is important that emphasis is put into both sides of the business as the balance shouldn’t ever be tipped too unevenly. If you have a small store, for example, and mainly focus on online sales then there are exceptions where the online website can help to push the profitability of the store. With the digital world expanding every single day, the power of the Internet is unrivalled compared to older techniques. Executing a proper marketing mix that combines both online and offline methods can make the difference between one side failing and the other doing well. So, what can you do to make both your online and offline brand seem appealing? We’re going to look at some basic but – Read the full article

What Can Google AdWords Do for My Business?

On April 26th, 2013, wrote:

As the owner of a  small business you already know that marketing is the key to reaching customers or clients. Your reach is only limited by the quality of your marketing efforts. Google AdWords is an important part of any online marketing strategy as the tools Google provides can help you whether you use their paid service or not. What is Google AdWords? Google AdWords is a tool that helps you reach your target demographic in advertising. You can use the tool to gauge the number of times people are searching for words that are on your website or that are about your topic. You enter the word, find the best combination, then set up a campaign through the service. You can set a minimum amount to spend on the AdWords campaign. The amount spent determines how often your ad will appear. What Does it Do For Me? What AdWords does for a business is increase the company’s reach. While this – Read the full article

How Social Media Marketing Has Changed The Way Companies Do Business

On April 25th, 2013, wrote:

Online social media is proving to be the central focus of how we communicate with each other. Many businesses realize they can develop successful online marketing strategies using social media and blogging sites including YouTube, LinkedIn, Twitter, Facebook, WordPress and others. Now with the significant advancements in mobile technology, access to social media sites has expanded greatly. The younger generation has quickly adopted social media connections as a way to contact their family and friends throughout the day. Many of them remain connected to retail social sites to follow, and interact with, the companies when deciding on making purchases or gathering information on products and services they wish to buy. Many businesses have taken a proactive stance to use social media platforms and blogging sites as a way to promote their businesses and interact with their customer base. When the latest version of Google hit the market, many businesses recognized that setting up, maintaining and pushing fresh content to their – Read the full article

Five Personal Branding Myths Debunked

On April 19th, 2013, wrote:

Personal branding is a hot topic in today’s business world, but great confusion revolves around what personal branding is and what is the best way to implement it in a marketing program. Building a strong personal brand is an integral part to achieving one’s career goals, but there are a few myths that need to be debunked before one will succeed. Myth #1: Personal Branding Is Personal Personal branding is not all about you but about how you can serve others, resulting in an increase in your own visibility and influence. The greater your influence is, the more success you will have in promoting your own personal brand. Each success you have with promoting your personal brand revolves around others endorsing you, which requires you to pay close attention to the needs of others and surround yourself with influential colleagues and customers. This is where most entrepreneurs fail to deliver. Understanding that your business needs to advertise how others can – Read the full article

5 Essential Music Branding Strategies

On April 19th, 2013, wrote:

Music is an art form that is universally beloved by people all over the world, and it has huge branding potential. Favorite songs and videos stay with us for years and years, lingering in the memory long after the final notes ring out. Marketing pros and musicians alike can use the staying power of music to their advantage by using these essential music branding strategies to build a rock solid brand. Stay Ahead of the Trends Trends come and go with the wind in music, and they are as unpredictable as the weather. One of the most essential music branding strategies to keep in mind is staying ahead of the trends. A keen ear and a thumb on the pulse of pop culture are key in reading trends and predicting what will gain popular appeal in the near future. Music branding efforts favor the trail-blazers. Look for new trends that are about to get hot, and latch onto them before – Read the full article

Success Oriented Internet Marketing Trends

On April 17th, 2013, wrote:

The internet has now become one crucial element of a company’s marketing mix. While redesigning a product, promoting one or while coming up with a new one; all marketers have to give equal thought to the internet just like every other element. And it is said that in 2013 it is likely to grow even further, signs of which we are already seeing. The number of internet users are increasing all across the world that is why it can serve to be a huge market full with potential buyers and ignoring such an opportunity can be costly for you as a marketer. As the internet will keep on dominating our lives in the coming years, it is very important that you follow the latest trends and make the most of such opportunities. Your very own Web Site The number one thing that you must do is make your own website. You don’t have to be a web designer for this – Read the full article