Category: Internet Marketing

What Does It Take To Land A Number One Position In The Search Results?

On May 14th, 2013, wrote:

There is one thing that you can bet on in the Internet marketing world and that is this; Things will change. During the year 2012, there were so many Internet marketing changes that many search engine optimization companies could not keep up. Web sites were sinking faster than a ship that had taken a direct hit with a torpedo. The Internet marketing world was in a panic while the search engine giant Google rolled out one crushing update after another. For many businesses, it was an Internet apocalypse. Google was swinging its mighty hammer, and web sites were being crushed with every blow. The only real constant in the Internet marketing world is change. Keeping Up With the Changes  Businesses don’t always have time to keep up with all of these changes that are happening. They may be aware of the changes because suddenly their web site is no longer getting the traffic that it needs. Sales may drop off – Read the full article

How To Use A Blog To Promote Your E-Bay Store

On May 10th, 2013, wrote:

You can quite easily set up an eBay store and sell things. It allows you to do things such as keep a stock of items and have your adverts renew themselves automatically after thirty days. The problem is that you are stuck with promoting your shop and your items on eBay alone, and there are probably lots of other people offering your goods for less money. So how can you possibly make it a bit more of a level playing field? You can use your blog to promote your eBay shop, and here is how. Link to your eBay store This will help to push your items further up Google’s search results. It is true that some of your traffic comes from Google. People who are looking for very specific items are likely to find your items on eBay. Very few eBay stores and eBay items have links pointing to them, so it doesn’t take very many to get your – Read the full article

Marketing Your Product Online And Gain More Customers

On May 10th, 2013, wrote:

Marketing online may seem easy, almost as if products and services sell themselves, but that is rarely the case. The Internet is a fiercely competitive marketplace, and it requires a structured approach in order to market a product in a way that converts leads into actual sales and repeat customers. #5. Identify the core niche and target it. The Internet is a massive market, and it is a huge mistake when a business simply markets a product in a general sense. At best, that approach is ineffective and inefficient, and at worst, it can foster a negative perception of the product. The better way is to identify the core niche for the product, and then spend all available marketing resources on promoting to that group. #4. Make use of channels. Once the business has identified the proper niche, it can get the most of it through a channel-based approach. A channel is a filter that marketing can apply to a – Read the full article

Five SEO Strategies You Can’t Afford To Miss

On May 9th, 2013, wrote:

SEO marketing professionals use strategic processes that were developed to improve website visibility with higher search engine rankings. In addition to attracting more relevant web visitors, the most effective SEO methods include ways of converting site visitors into actual customers. Below are five of the most valuable SEO strategies that every company can benefit from using. #5. Technical Website Optimization Optimizing the pages on a website is critical to prepare it for responding to effective marketing techniques. Implementing aspects like page optimization makes it more possible to use keyword strategies and content marketing more effectively. These activities are designed to attract more organic web traffic so that search engine rankings rise for each page. #4. Social Media As the popularity of social media continues to rise, so do related marketing opportunities for businesses. In order for any branding and marketing message to be properly distributed, connecting with potential and existing customers is essential. This is why SEO professionals recommend that – Read the full article

If You’re Branding Yourself As Customer Friendly, Be Customer Friendly!

On May 7th, 2013, wrote:

Roughly 83 percent of online shoppers expect some level of support during the shopping process, according to a 2013 report by LivePerson. Whether you’re an online retailer or a B2B marketing company, you have people who purchase and use your product or service regularly, and at some point, they’re going to need your help. And they’re going to need it now! How you reach out to these customers in their hour of need, makes all the difference. Your customer service efforts can make or break your brand. It’s all about understanding your customers’ needs and doing everything in your power to meet them. Needless to say, your company needs to have excellent customer service in order to be able to meet the needs of such circumstances. The good news is that technology has changed the customer service landscape, so you can personalize the experience. Here are four tools to help keep customers engaged with your brand. Customer Relationship Management (CRM) – Read the full article

How Brand Awareness Can Mean The Difference To Your Business

On May 6th, 2013, wrote:

A direct correlation can be drawn between the success of a company and the brand awareness that the company commands. Consider for a moment the prevalence of Mars bars over any other chocolate bars. Mars bars in themselves are not superior to other chocolate bars, in fact they are very similar, and the recipe in itself is quite simple. The reason mars is so popular, and you start thinking of having a Mars bar when you want some sugar, is because of the clever branding strategies implemented by the people behind mars. The same can be said of Target shops, of Coca-Cola, and Apple macintosh. Your product is only half of the equation. The other half is making people know it’s there, that it’s available, and that it’s accessible. These days, there are two main ways of doing so, online and offline advertising. Let’s start with the first, because if you’re a local business, it might be the most important. – Read the full article

6 Result Oriented Web Design Techniques To Watch Out For

On May 5th, 2013, wrote:

Standing at this point of the millennium, one cannot deny the effect that the advent of the internet technology has had upon human lives. It has revolutionized every aspect of human communication from its roots. Reaching out to any individual staying at any other part of the world is just a matter of a few minutes. One can actually make video calling to his near and dear ones, while geographically they can be thousands of miles apart. Thus, it can be said that the internet technology truly brings the world closer. No matter what the geographical distance between the individuals is, with the aid of internet everyone is just a click away. The business enterprises were not too late to figure out that online marketing is going to be the future of the business world. As a result, these businesses found it mandatory to make an online presence for themselves. This is why the number of commercial websites is increasing – Read the full article

How Do I Properly Brand My E-commerce?

On May 5th, 2013, wrote:

Ecommerce is a part of small business that can be the most misunderstood and, for some, the most complicated. But it doesn’t have to be. You can properly brand your ecommerce with a bit of help and these good tips. Support is a Key Feature Don’t skimp on your support options. First, don’t think your company is large enough or doesn’t sell enough to have a support center. Second, don’t farm out your support to India or another area, keep it at home where customers can call with concerns and be welcomed. When you outsource your support, you’re already angering many of your customers and add to the issues they are already having. Have either a U.S. based company do your support, or have your actual workers do the support. Advertise Like Crazy When you have an ecommerce site, you need to keep it in the forefront of your marketing campaign. “Shop with us online”, have online only sales, do – Read the full article