Ecommerce is evolving. It’s certainly growing. By the year 2012, ecommerce sales in the US alone are projected to reach $335 billion. As the online customer base continues to grow, so will the number of online stores. Needless to say, it’s an increasingly fierce competition. In order to keep up and ahead of the pace, [...]
We’re moving beyond the tradition of consulting the yellow pages. With 80 percent of people turning to search engines to find local information, Google last week launched its Local Listing Ads service, which makes fixed-fee advertising placements available in Google’s local search results as well as in Google Maps. The new service demonstrates once again [...]
Thanks to social networking sites like Twitter and Facebook, charity is moving beyond direct mail, newsletters, and door-to-door campaigns. It has gone “non-traditional” – and so have forms of giving. What d’ya know: social media has churned out something we may aptly refer to as ‘social good’. This came to record-setting light in the recent [...]
So you have an idea for a business website and you’ve hired a web designer. It’s a simple enough collaboration. You’re raring to go live. If, however, you wish to encourage people to keep coming back to your site, understand that this takes more than stylish, colorfully designed pages and great Photoshop skills. After all, [...]
When I come across articles like the one posted on TheStreet.com last week, I can’t help but get excited. Titled “Business Owners Question Social Networking” the article quotes some research that finds that a majority of small business owners haven’t seen value from social media, and that most don’t even use it themselves. A key [...]
Lakeshore Branding is proud to host these five FREE hands-on small business marketing sessions in November that will offer practical advice, direct instruction, and application tips for free online and social media solutions to help small businesses and entrepreneurs in Chicago. “The ‘hands-on’ sessions started as things often do, with neighbors and friends asking each [...]
“Companies that maintained or upped their advertising during the 1981–82 recession, had gains in sales in the short-run as well as the long-run. The McGraw-Hill Research study analyzed 600 companies from 1980 to 1985, and found those that advertised aggressively throughout the recession had sales 256% higher than ones who cut back on advertising.” The [...]
Lakeshore Branding is often in need of talented, dedicated, team players to help us serve the growing Internet marketing and web development marketplace. All applications are reviewed and kept on file for review in current or future career opportunities. Please send your resume and cover letter to careers@lakeshorebranding.com. Thanks. Lakeshore Branding is an equal opportunity employer.
