Build Your Online Brand For Differentiation, Not For Integration

On October 30, 2010, wrote:

If you’re thinking of starting your online business, then you’re part of a race where millions are striving for successful brand recognition on the Web. To win, you have to build an online brand that stands out in the competition – a brand that has a unique, likeable personality.

Online brand building means thinking of ways you can make your Web identity more accessible to your potential customers, all while boosting your sales and building a reputation that engenders trust and credibility. Let me first raise some of the aspects of brand-building across the Internet:

  • Quality
  • Creatively built web identity
  • Customer service
  • Promotion and marketing
  • Consistency

Quality of products or services is your niche and is arguably most important. It’s better to have a single product that does well rather than having a hundred that perform really badly. Your product should be more innovative and superior than what the next guy has to offer. To make a product with distinction, your single and most important goal should be to outshine everyone and dominate your target niche. Your success with this goal depends on how intensively you research your competition and use your study and findings to create a better product.

If you are selling something online, you definitely want your website to achieve brand development. Creativity will play a fundamental role on how uniquely your website is designed with the use of logo, brand name, packaging design, graphics, etc. Memorable, engaging, and easy-to-navigate websites attract visitors, make them return again and again, turn them into customers, and ultimately generate loyalty among them.

Customer service plays an important role, too. You can stand apart from your competitors by treating your customers well, offering them valuable rewards or privileges, and asking them for feedback. To illustrate this, let’s say there is a website offering the same brand of garments which you have to offer. If you offer a money-back guarantee or a discount coupon or a reward on higher purchases, your site is likely to pull a lot of its customers to your side.

No business can do away with marketing and promotion, and online businesses are no exception. The Internet offers you an array of free marketing tools to explore and take advantage of, such as web videos, social media networks, E-mail marketing campaigns, etc. Make sure you take advantage of these, supported by search engine optimization. This will help you build brand popularity and reap profitable results both online and offline.

Consistency is the ultimate key to brand’s success, which, unfortunately, many businesses fail to understand. For your brand to have a consistent message, be memorable, and build a good online reputation, it’s important that you stick to a strategic approach when developing your site or conducting your online marketing campaign. Remember: customers like you only if you are a stable, focused brand. If you stay consistent with your online brand strategies – whether it’s the colors used on your logo or text of your site content – you will be better able to build a positive image and win the trust and loyalty of your customers.

Brand differentiation is the key to find a stronghold and depth in the marketplace. No wonder why every other company seeks professional branding solutions these days. The advent of online branding companies has mitigated budget and burden of branding at substantial rates. Just pick up a right company to work on the Internet personality of your business and save yourself more time to attend your core business functions.


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