WordPress is the most popular content management system (CMS) and online publishing platform for several reasons, including ease of use, rich plug-in architecture, versatility, and vibrant open-source development community. One of the most important reasons for the widespread WordPress adoption is the variety of methods it offers to make content seem attractive. Fresh and interesting content is what really drives visitors to online properties these days, and WordPress offers web publishers, SEO professionals, and Internet marketers many different ways to highlight content. Among the many lessons web professionals have learned from Web 2.0 and the social media explosion is the importance of engaging visitors, to make them feel relevant and connected to the sites they visit. One way to accomplish meaningful engagement is by giving them opportunities to get to know their authors better. Content may be king, but visitors are entitled to know about the kingmakers behind the subject matter that keeps them coming back from more. Satisfying Curious – Read the full article
There used to be two ways young people imagined having a dream life and making their fortune: either to become a sports star or a rock star. Today you can add another route to that list: the tech star. Having a great idea for a social media venture, or coming up with a design idea with a specific technological application, is now an established route to fame and fortune, and a new generation now looks up to a different set of role models the like of which simply didn’t exist a couple of decades ago. Of course, inspiration can strike at any age. It’s not only teenagers starting out on their life path that might have an idea for a great project, but children and adults are just as capable of reaching that ‘eureka’ moment we all crave. The dream In the fields of technology and the Internet, the ‘startup‘ company has built up something of a legendary status. A – Read the full article
Search engine optimization (SEO) is a powerful tactic that any business owner can use to draw traffic to his or her website. Most tech-savvy business leaders and online marketing pros understand the basics of using SEO on blogs and websites. However, the increasing popularity of social networking sites leaves many business leaders wondering if they can use the same SEO tactics that work on blogs when using, say, Twitter and other social media marketing platforms. Optimizing your tweets for SEO purposes requires a combination of SEO savvy and writing skill. After all, a 140-character tweet doesn’t leave much room for the use of bulky keywords. Instead of focusing just on creating SEO-optimized content for Twitter, you need to focus on your overall Twitter strategy. Keep the following tips in mind when crafting tweets and setting up your Twitter profile. A little attention to detail now can pay off big-time in the long run. Choose a relevant handle and account name. Your Twitter – Read the full article
Managing and marketing your own business? We understand that there are a lot of things to consider in order to get noticed and drive your growth: things like advertising, keeping in touch with customers, and reaching the target market effectively. Fortunately, through Google Places (now Google+ Local), you can now connect with your customers and help your business stand out. Overview of Google Places / Google+ Local Google Places is an online directory of local businesses (listings) that is integrated with Google Search. Businesses can register for free, create a business page, and post important information on this page. Latest offers, promos, specialties, images, and videos can also be added to your Google Places / Google+ Local page. With Google Places / Google+ Local, your customers are allowed to write reviews of your business, product, or service. You may find this favorable initially, but be aware that this feature cannot be turned off, even for negative reviews. That’s why it’s – Read the full article
Facebook users recently had the opportunity to vote on matters related to Facebook privacy. Held via the Facebook Site Governance page, this was not a new venture for the social network. In the past, Facebook allowed its users to vote on their privacy policy. In 2009, users were given the opportunity to vote on company policies, but back then, Facebook was much smaller, with only about 200 million users compared to today’s (nearly) one billion. What are users voting on exactly? Facebook discussed these changes back in May and has since let their users vote as to whether or not the privacy policy was placed into effect. First, the new documents state that Facebook will post all of your information publicly, including your profile picture, gender, and cover photo. These documents also discuss what information Facebook can collect from you as well as how Facebook uses all of this information they collect from you. It also discusses what other people – Read the full article
Are you looking for new ways to get your website noticed? If your business has a physical location, you can use Google Maps SEO to help rank high on local search results. When people start searching for your company or the type of services you offer, your website will show up at the top of the results page of Google Maps. This means more traffic, customers, and sales. It’s important to be at the top of the Google Maps search engine since most people only look at the top 5 results on any page they end up on. The higher up your company website is, the better your chances are at improving your rankings. Google is a major search engine giant and ranking on Google Maps can do a lot of positive things for your business. Before you can use Google Maps for SEO purposes and improving your rankings, it’s important to understand how Google Maps works. How it all works – Read the full article
Enhancing PageRank (PR) is a crucial practice in the world of SEO and Internet marketing, because the link analysis algorithm rates the importance of any given website. While there are many ways to make sure that your website receives the kind of initial attention necessary to become a global player, the fact is that your website requires constant maintenance in order to keep up a good PageRank. And the value of your PR can never be underrated. There are a few ways that you can boost your visibility, but the truth is that if the major search engines do not deem your website to be important or worthy of the attention of your users, you are most likely going to fail. And if you think that your website is losing the admiration that you may have been building up, then it is likely that your PageRank has been dropping without you knowing. All this is a scary state of affairs, – Read the full article
The Best Business Relationships Are Personal. Today and every day, make your people your first order of business. Fledgling entrepreneurs frequently make an extremely dangerous, sometimes fatal mistake: they devote so much time to perfecting their products, services, and systems that they forget to cultivate strong relationships with the people who support them. Beginners often forget how devoted employees and loyal customers drive revenues and sustain growth far more than chrome-sparkly products and streamlined accounting systems ever could. Successful business owners dedicate the majority of their time to forging strong relationships, because they agree with what Home Depot founders Bernie Marcus and Arthur Blank said: “When you take good care of the people, the numbers take care of themselves.” A friendly smile and a warm welcome for everyone. • Care for customers. In the era of e-mail and social networks, you have no excuse for failing to stay in touch with your customers. Ask your IT guy or your online marketing agency – Read the full article
