Twitter 101 for Businesses

On July 25th, 2009, wrote:

Luckily, we here at Lakeshore Branding are no strangers to using twitter, both personally and for business. And even though we advise clients on using Twitter everyday, it’s still good to be reminded of the basics and best-practices of the popular micro-blogging service regarding business use. That said, we’re glad to see Twitter has released Twitter 101 for Business, an online guide to Twitter. Twitter 101 includes getting started to understanding twitter lingo, complete with best practices and case studies. The guide can also serve as a resource to keep on hand for getting current and new employees up to speed. Twitter 101 won’t be a replacement for social media consulting services, but it will be a good platform for getting a solid grasp on twitter, and being able to spread some knowledge company-wide.

Do You Have Great Employees?

On July 13th, 2009, wrote:

Do you hire great employees, no matter the position? Yesterday I went to Potbelly in Bolingbrook with my girlfriend and 5-month old puppy, Jack. I stayed outside with Jack and sat at a table while my girlfriend went inside to order. While sitting with Jack, a Potbelly employee comes out the side door and asks if my dog needed some water. No thanks, I told him, my girlfriend would be bringing some with our lunch. That’s pretty thoughtful, but what happened next really made me impressed. A few minutes later, the same employee came back out with a bowl I assume they use for salads. “Here you go, figure this would work better than a cup,” he said. What a guy. Going out of his way to make sure my dog was cared for. Do you hire people like this? If you’re not sure what that answer is, then you have the wrong people working for you. This guy had – Read the full article