Date: September, 2013

How to Increase Your Google+ Engagement

On September 29th, 2013, wrote:

Google + may not have the mass appeal of Facebook and Twitter, but it does have another benefit – the backing of the largest search engine in the world and the one most marketers and people rely on daily. Improving your Google+ presence and engaging more people is a definite way to really help your business and is worth the investment in time we can assure you. So, here are five excellent strategies that will help increase Google+ engagement. Website The first big step you should take to get people and customers interested in your Google+ account is to make it findable. This can be easily achieved by simply adding a badge to your site. This means it’s easy for visitors to find, engage and follow you with one simple click. Curation of People and Content Google’s Circles was a revelation when it arrived and it still is. The Circles feature is a great way to manage interest groups that – Read the full article

5 Tips for Running a Successful Restaurant Promotion Online

On September 20th, 2013, wrote:

Taking your business into the online arena is a complex undertaking. Not only will you have to create and maintain a website, and potentially an on-site blog, but you also have to engage in SEO in order to ensure that consumers find your site, participate in social media in order to attract and communicate with prospective customers, and continue your own education so as to best take advantage of emerging platforms for interaction with the public at large. In short, there is something of a learning curve associated with functioning on behalf of your restaurant in cyberspace. And just when you think you’ve got it down, you must broach the topic of online promotions, which are another beast entirely. On the upside, you’re not reinventing the wheel. Plenty of other businesses have run promotions online and you can learn from their successes and failures. Here are just a few tips that should help you to get started on the right – Read the full article

How to Improve Response for Your Direct Mail Marketing Efforts

On September 19th, 2013, wrote:

These days, with email and instant messaging, the only physical mail we get seems to be junk mail. But if you are a business trying to market your goods or services, how do you separate your advertising materials from the rest of the junk mail that people find piled up in front of their doorsteps? In essence, the answer lies in being able to make your marketing materials stand out from the rest. Basically, people should be excited about receiving your advertisement. What can you give potential clients that can make them excited about doing business with your company versus another company? Here is how to improve response for your direct mail marketing efforts. Firstly, your direct mail marketing campaign can’t be bland. Boringness is the best way to kill a direct mail marketing campaign. When someone sees their pile of junk mail after a long day of work, yours should be the one they pull out first and set – Read the full article

5 Essential SEO Tips for Startup Websites

On September 19th, 2013, wrote:

SEO, or search engine optimization, is a bit of a mythical entity when it comes to having a website these days. Most people hear it all the time, but they still don’t know what it is. They might know what it is supposed to do, but they don’t understand some of the most basic tenets of SEO. However, it’s these tenets that are the key to creating a successful campaign to boost a website’s SEO. If you are a new business startup, it can be hard to know where to start with your SEO campaign, but as long as you have the basics down, at least you will have a big head start. Here are five essential SEO tips for startup websites. Quality content is king. When you are just starting out with your SEO techniques and you are using a blog to boost your company’s SEO, it is important to know that many of the newest search engines judge – Read the full article