Date: August, 2013

Inventive Ideas: Marketing Your Lightbulb Moment

On August 31st, 2013, wrote:

You have an idea for the next iPhone, virtual reality machine, or maybe even a new kind of T.V. Maybe you’ve invented a piece of software that promises to revolutionize the way we surf the web, do personal budgeting, or how we interact with our environment. Whatever your invention, you need marketing. Why? Because great ideas aren’t worth much unless other people know about them. Do Research Research the industry closely related to your new invention. Odds are that there are existing challenges, trends, competitors, and gaps in the marketplace. Identify any potential problems that might arise due to patents, trademarks, or copyright protection before you get steeped in developing your own idea You don’t want to work on something for six months only to find out that someone else already beat you to the punch and has secured a patent on his invention. Once the coast is clear, and you’ve got a mock up of your product, get the – Read the full article

Use Social Media For Promoting Your Business Online

On August 31st, 2013, wrote:

Millions of people are yet struggling for upbringing their businesses online. One cannot deny the fact that online marketing is getting more and more important these days for the promotion of any business. So, if you are one of those who are struggling to promote their businesses online then using social media can be a good idea. Here are some of the main reasons as to why people are using social media for promoting their businesses. Increasing brand awareness: Brand awareness is the awareness that is spread about a particular brand amongst people. Brand awareness is generally associated with a specific product and its uses. If one really wants to promote the products of a company, then creating brand awareness is something that really works.  Brand awareness creates more visibility of the product so that the seller can generate additional sales. Generating and sharing via social media for building backlinks: Link building is one of the best things that one – Read the full article

Little-Known Ways To Rebound From A Social Media Faux Pas

On August 3rd, 2013, wrote:

Social media sites provide a terrific opportunity to connect with clients, potential customers and current buyers. But they also have the potential to cause trouble. It seems every other day a large company’s social media account makes headlines for the wrong reasons. Sometimes it’s as simple as a bad typo in a tweet. Other times the offense is much more severe and causes serious damage to the brand. Whether you’re in the plumbing or the holistic alcohol recovery business, here are some tips for how to recover from a social media disaster. Figure Out the Damage First, ask yourself this important question: What damage has been done? If you made a typo in a tweet, even if it was a swear word, chances are there will be no real consequences to your mistake. People may even laugh about it; we’ve all had our own auto-correct or tiny keyboard problems. If the glitch was minor, acknowledge it, apologize for it, and – Read the full article