Date: May, 2013

6 Result Oriented Web Design Techniques To Watch Out For

On May 5th, 2013, wrote:

Standing at this point of the millennium, one cannot deny the effect that the advent of the internet technology has had upon human lives. It has revolutionized every aspect of human communication from its roots. Reaching out to any individual staying at any other part of the world is just a matter of a few minutes. One can actually make video calling to his near and dear ones, while geographically they can be thousands of miles apart. Thus, it can be said that the internet technology truly brings the world closer. No matter what the geographical distance between the individuals is, with the aid of internet everyone is just a click away. The business enterprises were not too late to figure out that online marketing is going to be the future of the business world. As a result, these businesses found it mandatory to make an online presence for themselves. This is why the number of commercial websites is increasing – Read the full article

How Do I Properly Brand My E-commerce?

On May 5th, 2013, wrote:

Ecommerce is a part of small business that can be the most misunderstood and, for some, the most complicated. But it doesn’t have to be. You can properly brand your ecommerce with a bit of help and these good tips. Support is a Key Feature Don’t skimp on your support options. First, don’t think your company is large enough or doesn’t sell enough to have a support center. Second, don’t farm out your support to India or another area, keep it at home where customers can call with concerns and be welcomed. When you outsource your support, you’re already angering many of your customers and add to the issues they are already having. Have either a U.S. based company do your support, or have your actual workers do the support. Advertise Like Crazy When you have an ecommerce site, you need to keep it in the forefront of your marketing campaign. “Shop with us online”, have online only sales, do – Read the full article

Are Site Directories Still Smart For SEO?

On May 4th, 2013, wrote:

There is no argument that SEO is dictated by the moves of Google. Having the largest search rate allows their standards to be a must to follow. In the past, SEO was simple. Create a site, find sites to link your site to, and watch your ranking go up. With the recent algorithm updates from Google, many of these methods are faded memories of bad times. As Google aims to build your page rank organically, are site directories still a viable method for building your ranking? Photo courtesy of: Search Engine People Blog Determining the Quality of Site Directories As with any marketing move, quality over quantity will yield the best results. You can try to list your site on a thousand directories, but choosing the wrong directories will cause more harm than good. Therefore, it is important to determine the high quality directories that will offer you the best return on your effort with lower risk of harming your – Read the full article

Anatomy Of A Successful Viral Campaign: Old Spice

On May 3rd, 2013, wrote:

Old Spice’s recent viral campaign, “Smell like a Man, Man” is a perfect example of how viral media can succeed. The ad has been an enormous success not only in popularity, but also in the number of sales resulting, according to a recent study done by The Nielsen Co. and Symphony IRI Group. Nielson reports that sales of Old Spice Body Wash had only risen 11 percent in one year before the recent ad aired. In comparison, after Old Spice’s viral ad debuted, Old Spice saw sales rise 55 percent and then 107 percent after it had been playing for a few months. Photo courtesy of: landofchaos Today Old Spice is not the No. 1 brand of body wash and antiperspirant/deodorant in both sales and volume. Old Spice was founded in 1934 and is a perfect example of employing Madonna-like tactics to redefine its brand identity and meet the ongoing shifts in consumer demand. The recent viral video shows Old – Read the full article

What Should My Blog Say About The Company?

On May 3rd, 2013, wrote:

Regardless of what a company is, or what products or services it offers, the company blog should offer an accurate representation of the company, on a more informal basis. Blogs provide an avenue for companies to share information, make announcements, and interact with current and potential customers through ongoing posts, comments, and replies. Some companies also include products for sale on their blogs, provide tutorials, present videos or podcasts, or may even offer forums as part of the blogs to invite even more interaction with and feedback from customers. The Company Blog Should Speak to the Customers Companies should use blogs to speak to or engage with customers, not merely to blog for the sake of blogging. That would be akin to people who talk for the sake of hearing themselves talk, not because they have any interest in interacting with others in a reciprocal form of communication. Instead, companies should use blogs as the company “voice” that establishes their – Read the full article

Is My Competition Speaking Ill Of Our Brand?

On May 3rd, 2013, wrote:

You’ve been working hard to establish your brand. After months of social networking, content creation, and super marketing strategies you feel secure that you’ve done everything in your power to create a great brand. People are responding to your efforts and sales are rolling in. Suddenly you find that one of your competitors have been speaking ill of your brand. What do you do? Some people use new marketing strategies, some go on the PR offensive, and still others hire a lawyer. What options do you have if the competition is taking pot shots at your brand? What’s The Truth? If your competition is bad mouthing a bad move on your part, then take it in stride. As long as the competitor is telling the truth, this isn’t considered libel or slander. What you can do is empathize how you have changed, how you have improved the product or service, and use that to your advantage. Being gracious is better than – Read the full article