Date: April, 2013

5 Things You Can Learn From Howard Schultz, CEO Of Starbucks

On April 3rd, 2013, wrote:

Anyone starting a business should take a hard look at the success of Howard Schultz, Starbucks’ CEO. Rather than hiding behind his title or constructing lofty strategies, Mr. Schultz has struck a balance between assertive and approachable. This balance has helped this amazing leader develop a brand that is successful the world over. If you’re starting your own company, here are things that you should take from Schultz’ uber-successful model: Photo courtesy of: learningexecutive 1. Vision One of the reasons that Schultz is so successful is that he has incredible vision. Rather than creating a simple coffee shop, Schultz created a place where customer experience is foremost. Instead of concentrating solely on profit, Schultz envisioned a company that balances corporate achievement with a social conscience. Not only do part-time employees have access to comprehensive health insurance plans, but the company invests in the communities in which it does business. If you hope to grow your company, you, too, must be – Read the full article

Why Your Company Should Hire A Dedicated SEO Expert

On April 2nd, 2013, wrote:

Give your site’s search engine ranking a rapid improvement by hiring devoted SEO professionals. Not only will this move help your rankings and improve your online presence but it will also lead to better conversions for your online business. Now, this may seem easy but believe me, it’s harder than it sounds. If you’re familiar with online marketing and search engine optimization, chances are you’ve been around long enough to know that hiring the right SEO expert is not an easy task. It’s quite a fickle a matter really, there are those who claim to be experts but you won’t really know until it’s too late. Fortunately, there are ways to decipher how to get the right SEO expert for the job you have in mind. Here are a few pointers for you to look into. Profile of a dedicated SEO professional: Search Engine Optimization Expert (SEO Professional) Search Engine Optimization Content Writers (SEO Content writers) Link building Expert Social – Read the full article

How To Convert Web Traffic Into Paying Customers

On April 1st, 2013, wrote:

If you have an interest in SEO and online marketing, you’ll probably already have a good knowledge of how to drive traffic to your website. Thanks to your link building, your guest blogging, your social media campaigns and everything else that comes with them, you’re already finding that your site is getting plenty of hits. But are these translating into sales? After all, you could be getting millions of visitors every day, but if they aren’t buying from you, they’re not worth much to your business. Here, we take a look at how you can convert web traffic into paying customers. Ensure your customers can find what they’re looking for This one should be obvious, but sadly, it’s something that so many businesses fail to do. Once a visitor hits your site, you should make it as easy as possible for them to find what they’re looking for. This means that you need to have clear site navigation and natural – Read the full article