Date: April, 2013

The Key To A Successful Marketing Campaign

On April 8th, 2013, wrote:

The key to a successful marketing campaign is not budget or coverage. Blanket broadcast tactics may feature prominently in many advertising campaigns, but marketing is about building a relationship with your prospects so that they become brand advocates. The key to a successful marketing campaign therefore lies in learning as much as you can about your target prospects by identifying them, studying their common ground, and producing a message that resonates with them. With this, you can then plan a campaign that touches prospects gently over time to produce your desired goals. Set Your Campaign Goals Every successful undertaking begins with setting the goals by which you will measure success. Take a long view and establish the benchmarks you wish to see in a year. Next, break those down into shorter-term targets. Remember that marketing is a long term strategy, not a one-off promotion. Plan for your campaign to mature over time. If you want to add a particular number – Read the full article

How To Tell If Your SEO Strategy Is Working

On April 6th, 2013, wrote:

You’ve optimized your web site, you’ve called in search engine optimization experts, and you’re seeing keywords in your sleep. But how do you really know if your SEO strategy is working? It’s a question that every smart business owner should ask themselves. Dealing with SEO doesn’t end when you’ve implemented all your strategies. If it’s not working, you’ll need to adjust your approach. Here are a few ways to tell if you’re getting a good return on your investment. You’re Getting More Leads Sometimes it’s obvious where your leads are coming from – your company was featured on the local news or another business, like General Motors or Vispronet, mentioned you in a tweet. But if you’re suddenly getting lots of inquiries from the internet that can’t be explained by another source, it’s a safe bet that people are finding you via search. What’s more, they could be liking your website or company. Keep an eye on your analytics to – Read the full article

5 Tips For A Successful Online Brand Launch

On April 6th, 2013, wrote:

Whether you have an established brand in the real world thanks to a brick-and-mortar location or you’ve decided to start your enterprise in the online arena first, you should know that making yourself heard above the clamor of competing noise on the internet is no easy feat. However, there are steps you can take, when launching your brand online, to ensure the best chance of success. And while your first thoughts may be of catch-phrases like keywords and SEO, the truth is that you need to start with a solid foundation before you even think of optimizing. So here are just a few tips that will help you to kick-start your brand online so that you can take it to the next level. Homework. In any type of business undertaking you’re going to want to perform some research, and launching your brand online is no exception. You need to start by seeing what’s already out there; when you know your – Read the full article

Our Blog Can Be Better Than This

On April 5th, 2013, wrote:

So the company has a blog…now what? There is always room for improvement, particularly if the company blog is not getting any traffic, not engaging with the customers or clients, not attracting new business, and not facilitating sales. If not, why not? The company blog can certainly be better than it is and now is a good time to find out how to successfully propel it into the blogosphere to get some attention. Why Blog? Blogs are everywhere; nearly anyone with a sense of the impact of social media recognizes the importance of using blogs for generating business. With an ever-increasing number of consumers using social media and digital apps to meet their social and professional networking needs, as well as to access consumer reports and to order products and services online—it just makes good business sense to set up and maintain an appealing, “grab their attention” kind of blog. How to Improve Traffic to the Blog One of the – Read the full article

Arguments For And Against Using Cloud Storage For Your Business Data

On April 5th, 2013, wrote:

While technology has changed many aspects of the way business is done today, business owners still need to find ways to cut costs while protecting their important files. For years, companies were forced to store their digital files on their own. Recently, another option, called cloud storage, has emerged which has been beneficial to many businesses. Before signing up for a cloud storage service facility, however, the advantages and disadvantages should be considered. Why it’s a good idea Cloud storage allows users to store digital files on remote servers that are maintained by the service provider. Several businesses have begun using such services in the last couple years due to the benefits it can provide. Accessibility – Typically, when files are stored on-site at a business, they can only be accessed by those in the office. Cloud storage allows easy access to those files by employees from any location and at any time as long as there is an Internet – Read the full article

5 Tips For Choosing A Brandable Domain Name For Your Website

On April 4th, 2013, wrote:

In most cases, an established business will select a brand name based on the name or names of business owners or a word or phrase that reflects their industry, their goods, or a particular image they wish to convey to the public (or all of the above). Selecting a name for a business is both a personal and professional pursuit. But if you’re starting an online business, you may wish to go about the process of selecting a name for your business and your brand in an entirely different way. You might want to come up with several potential names and then peruse domains to see if any of the ones on your list are available. But you should also consider names based on whether or not they are brandable. And here are just a few tips to help you choose a domain name that is sure to spread like wildfire in the online arena. Relevance. Probably the top priority – Read the full article

5 Things To Consider Before Rebranding Your Business

On April 4th, 2013, wrote:

Rebranding a business is a big leap that takes careful consideration. It could make your company immensely successful, or leave you behind your competitors in the years to come. If you’re considering overhauling your brand, don’t rush into the fray. Be sure to consider these important questions before committing to any new branding strategy, and maximize your potential for success. Has Your Brand Become Outdated? The number one reason to give any brand a face lift is a loss of relevance. As markets evolve and grow, businesses and brands need to evolve along with them. Nothing is more detrimental to success than a brand that has become outdated and irrelevant. Ask yourself if your brand has lost touch with the modern age. If you’re working with an outdated brand, then you definitely need to make a change. However, you also need to make sure that you don’t make the same mistakes all over again. Who Is Your Primary Audience? In – Read the full article

Does My Team Understand The Importance Of Branding?

On April 3rd, 2013, wrote:

Branding is a crucial part of any company’s marketing. It helps you create a cohesive image for your company, and promises your customers a uniform quality and experience anytime they shop with you. In order to properly promote your brand, you’ll need to get your whole team on board — and that means laying out the groundwork for how you’ll define and share your message. Here are a few things to keep in mind while developing a branding strategy for your small business: Define Your Brand This may sound like a no-brainer, but many companies don’t present a strong enough image to stick in the minds of their customers. Before you begin promoting your business brand, meet with your team and clearly define your company’s vision and the value you bring to customers. This definition will help you create a strong company logo, and will help chart the course of your other marketing efforts. It also makes it easier to define your – Read the full article