Date: April, 2013

How Social Media Marketing Has Changed The Way Companies Do Business

On April 25th, 2013, wrote:

Online social media is proving to be the central focus of how we communicate with each other. Many businesses realize they can develop successful online marketing strategies using social media and blogging sites including YouTube, LinkedIn, Twitter, Facebook, WordPress and others. Now with the significant advancements in mobile technology, access to social media sites has expanded greatly. The younger generation has quickly adopted social media connections as a way to contact their family and friends throughout the day. Many of them remain connected to retail social sites to follow, and interact with, the companies when deciding on making purchases or gathering information on products and services they wish to buy. Many businesses have taken a proactive stance to use social media platforms and blogging sites as a way to promote their businesses and interact with their customer base. When the latest version of Google hit the market, many businesses recognized that setting up, maintaining and pushing fresh content to their – Read the full article

6 Promotional Products That Will Get Your Company Noticed

On April 23rd, 2013, wrote:

Storefronts, expos and trades shows are excellent places for businesses to distribute promotional items. When handing out such items, it is important that they be customized with a company’s name, contact info and logo. For promotional items to be effective as possible, make sure to give away unique items that will actually be used by consumers on a frequent basis. Now, before you start printing out your brand and logo on just about every mug and home accessory you can get your hands on, bear in mind you have to go about this in a smart way. You still have to pick out quirky items which will give your business the most publicity. Here are six promotional products that are sure to get your company noticed and drive business your way. 1) Tote Bags Handing out tote bags is especially advantageous to do at trade shows. These bags are reusable, making their brand increasing capability very good. There are many – Read the full article

Hot New Trends In Graphic Design

On April 22nd, 2013, wrote:

2013 has already settled in, we are into April and the trends have begun to show their faces and new web design trends are in action and here to stay. Graphic Designing in 2013 is also under the influence of technology and why shouldn’t it be! In order to stay at the top one needs to match the pace of the new era. This is why professional graphic designers are working hard to explore the stylish and advanced techniques to enhance the look of their websites. However, it is not easy to stay one step ahead for a niche like web designing which keeps evolving and changing with the blink of an eye. Nonetheless, there is a trend list for 2013 which can help you in forecasting what will be in and out this year. Use hot new Font Styles Foundation of web designing is the huge variety of font styles and printed text widely known as Typography. Earlier, graphic designers were – Read the full article

Five Tools That Can Help You Monitor Your Brand Online

On April 22nd, 2013, wrote:

When it comes to business, managing your online reputation is everything. There is a lot of information out there nowadays regarding brand monitoring, but it is important to find out just what people think of your brand. As a business leader, you want to ensure that you have a reputation with your customers. Nowadays, brand monitoring is a lot easier. You will be able to find a number of different tools that can ensure you get a proper report regarding your current reputation. Social Media Social media is particularly effective these days when it comes to marketing a specific product. Taking advantage of social media is a must when it comes to effective brand marketing. Not only will this help in getting the word out about your product or service, you’ll be able to see how the public reacts or responds to your brand. On websites like Facebook, you will be able to take a look at the different opinions that – Read the full article

How Do I Grow My Brand?

On April 21st, 2013, wrote:

A huge part of owning a business is growing your brand and bringing in new customers. Nowadays, almost all customers turn to the internet for information regarding a product. Customers rely heavily on company websites, customer reviews and the world of social media when it comes to making their next purchase. Gone are the days of cold-calling people trying to make a sale and in are the days of using the internet to grow your business. Luckily, this actually makes it easy for the business owner (with a little know-how, of course). Tips on how to grow your brand online Though there are hundreds of ways to grow your business in general, there are a few sure-fire ways to grow your brand online. These include: Build and maintain a company website. Include pricing, new product information, customer reviews (both good and bad), personal information about yourself and any changes going on with the company. Utilize all forms of social media. Create – Read the full article

SEO: Fundamentals To Increase Domain Authority

On April 21st, 2013, wrote:

One of the most important issues of SEO is Domain authority. The word itself suggests a lot, but the ever-changing dynamics of the search engine algorithms keeps it a changing and dynamic concept as well. But the fundamental concept of trust, control and power remains as the major factor in Domain Authority. It can be roughly translated as how well linked and valuable a site appears in popularity. It is translated by many as about not knowing what you know, but more about knowing who you know. Since search engines are always looking for results that can be trusted for providing valuable or proper information, domain authority provides visitors with a level of authoritative information. One of the most important things that scores big in domain authority is age and popularity. These two factors also help in climbing to the top of page ranking and also staying there considerably. This is also beneficial for blog or page monetization as well. – Read the full article

Five Personal Branding Myths Debunked

On April 19th, 2013, wrote:

Personal branding is a hot topic in today’s business world, but great confusion revolves around what personal branding is and what is the best way to implement it in a marketing program. Building a strong personal brand is an integral part to achieving one’s career goals, but there are a few myths that need to be debunked before one will succeed. Myth #1: Personal Branding Is Personal Personal branding is not all about you but about how you can serve others, resulting in an increase in your own visibility and influence. The greater your influence is, the more success you will have in promoting your own personal brand. Each success you have with promoting your personal brand revolves around others endorsing you, which requires you to pay close attention to the needs of others and surround yourself with influential colleagues and customers. This is where most entrepreneurs fail to deliver. Understanding that your business needs to advertise how others can – Read the full article

5 Essential Music Branding Strategies

On April 19th, 2013, wrote:

Music is an art form that is universally beloved by people all over the world, and it has huge branding potential. Favorite songs and videos stay with us for years and years, lingering in the memory long after the final notes ring out. Marketing pros and musicians alike can use the staying power of music to their advantage by using these essential music branding strategies to build a rock solid brand. Stay Ahead of the Trends Trends come and go with the wind in music, and they are as unpredictable as the weather. One of the most essential music branding strategies to keep in mind is staying ahead of the trends. A keen ear and a thumb on the pulse of pop culture are key in reading trends and predicting what will gain popular appeal in the near future. Music branding efforts favor the trail-blazers. Look for new trends that are about to get hot, and latch onto them before – Read the full article