Date: February, 2013

7 Link Building Mistakes To Avoid While Building Backlinks

On February 6th, 2013, wrote:

Building links for your own website or blog is major aspect of SEO of your blog/website. Any blog post without proper link to related information doesn’t sound good in today’s world of internet marketing. These links should be provided by keeping w3 standards in eye and ensuring that browsers can handle those links properly. There are certain backlink building mistakes committed by new bloggers/seo optimizers. As the old saying goes, to err is human and every person commits mistakes in one stage of his or her life and it can also happen while building backlinks. Let us take a look at some link building mistakes commonly made by new bloggers: Giving links to sites which have a bad reputation Reputation of a website/blog from where a backlink to your website is coming is a very important thing to keep in mind. By bad reputation, we mean websites with spam or porn. Giving backlinks to such websites can affect the reputation – Read the full article

Are You In Business To Market Title Insurance?

On February 6th, 2013, wrote:

While coverages such as auto, homeowner’s, life, and health insurance typically come to mind with many business owners and consumers, title insurance probably leaves some scratching their heads. In the event you own a title insurance business, how exactly have you gone about marketing it over time? If it has been difficult to promote your brand, will 2013 be any different? First, making sure consumers understand what you do is essential, allowing you to market your services in a more efficient manner. For those who do not know, title insurance in its most basic terms protects a buyer who is purchasing a residence or office space. With title insurance in hand, the buyer can avoid expensive claims to the property from another individual who has some stake in the property and/or local government operations such as a utility or construction company etc. The typical forms of title insurance coverage are: Lender’s Title Insurance – In many portions of the country, a – Read the full article

5 Tips For Getting Your Brand Video To Go Viral

On February 4th, 2013, wrote:

Viral marketing is one of the most interesting new developments in the world of advertising, and it’s a great way to build your brand. In the past, advertisements were expected to be straightforward and informative in order to tell the customers everything they need to know about your business. Viral videos work on a different principle. They’re edgy, unpredictable, and often mysterious, yet they work remarkably well. Follow these 5 tips to help your brand video go viral. Hook the Audience In order to capture the attention of your target market with a viral video, you’ll need to show them something they’ve never seen before. Give your viewers something intriguing, something that they’ll want to talk about with their friends. This is a great way to make a personal connection with your audience, because a viral video is as much entertainment as it is marketing. Think about your target audience and try to connect with their interests to encourage the – Read the full article

SEO Anchor Text Best Practices

On February 3rd, 2013, wrote:

One of the pillars of SEO is linking, and the links are valued mainly based on the anchor text. Anchor text is the text that is displayed as hyperlinks. In other words, anchor texts can be called as the text used as a wrapper for hyperlinks. Anchor text is usually underlined and appears in blue by default. However, you can choose different colors for it and determine if it needs to be underlined or not. The importance of an anchor text in determining the value of the link is tremendous and hence it is the topic of discussion whenever SEO is being discussed. The anchor text is responsible for telling the readers where the link will take them to and so it needs to be relevant to the subject matter of the webpage it deals with. Length The length of the anchor text should be ideal. Gone are the days when short anchor texts were recommended. People have started using – Read the full article

Is Your Business Wired Into Mobile Payments?

On February 1st, 2013, wrote:

If a stranger asked you to name the three best things about your small business, would offering customers mobile payments be one of them? In all likelihood, there is a good chance you are still on the outside looking in when it comes to mobile payments, but don’t fret just yet, there are many others out there like you. While a number of forecasts say mobile payments will continue to grow in the coming years, a sizable portion of small business owners have yet to jump on the bandwagon, waiting to see where the trend goes. Even if you have yet to offer mobile payments for your customers, the data indicates that you will probably will sooner rather than later. In 2011, Google surveyed a wide range of consumers to nail down the means in which the consumers were presently using smartphones and mobile devices in the retail world. Of those surveyed, 79 percent indicated they actively used their smartphones when shopping, with – Read the full article