Date: February, 2013

5 Tips For Increasing Brand Loyalty With The Help Of Social Media

On February 11th, 2013, wrote:

Social media marketing is one of the hottest new developments in advertising today. Print advertising and broadcast commercials are still running strong, but social media offers a previously unavailable way to increase brand loyalty. Everyone has seen it before–customers who are so fiercely loyal that they will actively defend their chosen brand. What creates such a loyalty, and how can you use social media to create such a bond with your customers? Share Personal Experiences Your customers like to feel that they’re part of something more significant than a business relationship. One of the best ways to increase brand loyalty is to make your customers feel like friends. Share personal stories with your followers on social media networks. Personal stories make your customers feel like they are part of your inner circle, whether it’s a trip out of town or an adopted puppy who tore up the living room. Of course you’ll want to make sure you don’t get too – Read the full article

Daily Exercises For An Effective Social Media Marketing Campaign

On February 11th, 2013, wrote:

Launching a social media marketing campaign looks like a piece of cake initially, but when we actually start the campaign, we might lose track at some point of time or the other. When we fail to keep track of what’s happening to our social presence, our business nearly vanishes from the virtual world. As a consequence all the efforts we made to create a strong social presence would go down the drain and all we’d be left with is a bunch of Facebook and Twitter IDs without anyone following our posts. Have you been there? Take heart, many of the businesses have faced it. There are some ways in which you can get back your powerful presence on the Web and keep your social media marketing campaign as successful as it was. These tips also help those who are just thinking of starting their social media marketing campaign. The success of your social media marketing campaign depends on the regularity – Read the full article

How To Write A Great Sales Script For Your Site

On February 10th, 2013, wrote:

If you have an eCommerce site, a business site or sell affiliate products from a blog, then it’s important to recognize all the different factors that contribute to someone making a purchase or not. Of course the quality of your product or service will come into play here to a big extent, and so too will your site and whether or not it looks professional and is easy to navigate. What’s most important though is your ability to convince a visitor to make a purchase, to get inside their head and to understand their psychology so that you can subtly influence their behavior and get them to make a purchase. This is the art of persuasive writing, and if you can master it, then you’ll find that getting more and more people to place an order becomes almost a predictable science. Here we will look at how to employ great sales script that will help you get to that point. – Read the full article

Brand Identity And Brand Strategy

On February 9th, 2013, wrote:

A brand is a prestigious asset of any organization. It could be anything from name to design; usually, brand is referred to the design, symbol or any other feature which can identify one seller’s product or service as different from other sellers who deal in the same product. The outward expression of a product like trademark, communication, visual appearance and name is brand identity. It reflects how an association wants to be professed in the market. Organizations needs to communicate with consumers through marketing strategies and branding. It may include elements such as brand culture, brand vision, personality, positioning, presentations and relationships. There is a strong link between brand image and brand identity. Normally, brand identity develops from the company but brand image is acknowledged by the customer. With the help of brand identity you can showcase the firm’s reality. It leads to brand preference and brand loyalty, good prices, high credibility and good financial returns. A successful product identity – Read the full article

4 Ways To Get Your Business Out Of A Rut

On February 9th, 2013, wrote:

A rut is a routine that has become tedious and tiresome. Ruts are not good for people and they’re not good for businesses. It’s easy to get into a routine. In fact, for a while the routine will feel like it’s helping your business to get organized and streamlined, but if new ideas and energy don’t reenter the work place, your business will start to be limited by the very thing that once made it successful. So how do you reinvent your business strategy in order to avoid dead ends? Here are 4 ways to avoid getting into a rut: 1. Constantly return to your original vision If you’re starting to feel bored and unmotivated by your business, your employees are probably feeling the same way, and your business probably needs energy infused into it. Sit down and re-envision your original goals and re-imagine the energy with which you entered your original ideas. In fact, write it down. You might – Read the full article

How To Choose Between SEO And PPC Advertising

On February 9th, 2013, wrote:

The Internet has become an absolute necessity for modern businesses that are looking to expand their advertising reach. With a relatively small investment, any business can start reaching their target audience faster and more efficiently than ever before in human history. It is an exciting time in the business world, and the some of the most significant online territory has already been claimed. Sites like Amazon and eBay have already sunk their roots into the ground and are firmly established in their respective fields. Even these major players, though, are investing in search engine optimization and pay-per-click advertising. These are known by the savvy as SEO and PPC respectively.  PPC vs. SEO: The Basics There’s only a few simple factors that decide whether or not SEO and PPC are worthwhile investments for a business. SEO is typically considered “free” traffic, but the reality is that it’s time-consuming, and professional businesses do charge for SEO services. On the other hand, PPC – Read the full article

Best Ways To Deal With More Competition In Online Marketing

On February 8th, 2013, wrote:

The competition over the web is very fierce in nature. You will find every online business venture struggling to get a higher pagerank over the search engines like Google, Yahoo or Bing. Even the novices seem to be joining the bandwagon of the internet and seen promoting their businesses online. Business could be called as a game and only the team having some of the best players are going to win it. In order to beat others in the competition in online marketing, you need collective efforts of your team. It’s not just a task to your marketing team; it has to be a collective responsibility. Here’s a list of some of the best ways to deal with more competition found in online marketing. Let’s check them out. Study your market Studying your market is the basic step to beat the competition in internet marketing. All you are supposed to do is to analyze your market and identify its demand – Read the full article

Link Baiting vs Evergreen Content – What Drives More Traffic?

On February 7th, 2013, wrote:

If you’ve been around the inbound marketing or SEO industry at all then you’ve probably heard of these two terms, link baiting and evergreen content. Link baiting is the hip, new kid on the block and is easily compared to the hit single by Los Del Rio, The Macarena which garnered international fame but did little for the band in the long run. Evergreen content, on the other hand, is slow and steady and is better compared to Bob Dylan’s Like a Rolling Stone which has influenced modern music for decades. While I cringe to mention Los Del Rio and Mr. Zimmerman in the same paragraph, the metaphor works. Both songs have been listened to countless times and have (arguably) cultural significance, so which one is better? Well music critics will disagree, but the answer largely depends on the audience you’re referencing. Link Baiting and When It’s Okay to Dance While few people can sing along correctly, everyone knows the dance and – Read the full article