Date: February, 2013

3 Steps To Turning Readers Into Buyers

On February 18th, 2013, wrote:

A blog can be a powerful tool for your business and could assist you in moving your products or services. The key is a subtle marketing strategy that engages readers, potential customers or clients in a way that they don’t feel as though they’re being strictly advertised to. Balance out your content to make the bigger picture matters and take a few pieces of advice to help you fast track your blog to a marketing success. 1 – Start A Mailing List A mailing list is a great way to keep your readers updated and to keep them posted. The problem you’ll often encounter with mailing lists is that most people regard the send outs as spam or nuisance mail. You need to incentivize the mailing list, as most people won’t have any desire to subscribe. There are a few ways you can do this, but the most popular is raffling off a free product or service. Even if it’s – Read the full article

Don’t Leave Your Business Reputation on Life Support

On February 16th, 2013, wrote:

Whether you are a large business, small business or even self-employed, how often do you give your business reputation a thought? Unfortunately, too many companies wait until a red flag surfaces to do something about their reputation, which oftentimes can be a moment too late. Getting complaints from unsatisfied customers didn’t used to be so scary back then. But with the emergence of the internet, getting a customer cross could prove to be very devastating for your company. Gone are the days when customers will walk right into your store and look for the manager to address a thing or two about his or her complaint. Without reputation management, customers can just lash out with reckless abandon and it’s bye bye potential customers. Before the Internet age, a sizable portion of business owners did not have to devote as much time to their reputations. In those days, many just went about their daily tasks of serving their customers, making sure their – Read the full article

5 Ways To Expand Your Business Branding Online

On February 15th, 2013, wrote:

The internet has brought a whole new frontier of marketing potential for businesses seeking to build their brands. Branding is endlessly important in business as it generates not only exposure, but loyalty. In every industry from electronics to clothing, good businesses create customers who are fiercely loyal to their brand. Expanding your business branding online will help you build such a loyal following, and you can get started without spending a fortune by following a few simple guidelines. Maintain an Active Blog Millions of individuals all over the world have taken to the internet as a writing platform, and blogging has exploded into one of the most significant publishing movements in recent history. Use this to your advantage and start building your brand. Blogs are almost entirely self-regulated, which means you have complete creative control and the ability to publish your content instantly. Use your blog to reach out to your customers and connect with them on a more personal – Read the full article

5 SEO Tactics That Are Not Shady And Will Bring You Great Results

On February 15th, 2013, wrote:

When was the last time you had thousands of visitors come to your website and buy your products? If your SEO isn’t working out too well for you then this will never come to pass no matter how hard you try. All of your SEO efforts seem to be wasted because nothing is working. That must make you depressed because you know when a couple of your main keywords hit the top spot on Google, it will bring you untold riches. When is it going to be your time to shine? Have you ever considered the fact you might not be seeing any success because you’re doing the wrong things? Just because you read about a few great SEO tactics on some random article doesn’t mean they are still effective. Google updates their algorithms more than you have hot dinners and you could be pushing against a brick wall. If you want to do SEO properly you should stick to – Read the full article

What’s The Real Plan Behind Google Authorship?

On February 14th, 2013, wrote:

The latest link building technique that’s being touted as the up and coming way to rank better for your published content is to claim authorship by linking from your content to your Google Plus account and from your Google Plus account to your content. If you didn’t already have a Google Plus account, now you must create one. It seems there must be much more to this plan than putting your pretty face next to the search result for your content. SEO forecasts indicate that this technique will help Google weed out the spammers and allow claimed content to establish your authority. But, what does it mean for Google? This is the question everyone is dying to know. With all the hype and buzz going around about Google Authorship, it’s quite impossible for any self-respecting internet user to be unaware of this “change.” More Links to Google Plus If you weren’t already creating links to Google (as if the search – Read the full article

Is Your Business Making These Branding Mistakes In Your Signage?

On February 13th, 2013, wrote:

A business sign says a lot about a company. It can convey trust, stability, and security. It can also convey a lack of trust, cheap-quality products, and unreliable service. All this from a simple sign? Yes. That’s why fortune 500 companies spend millions of dollars designing the right logo and then hiring the best companies to create their signs. Here’s how you you can avoid common branding mistakes in your signage. Don’t Use Cheap Materials One of the easiest ways to save money on a sign is to cheap out and use low-cost materials. Cheap plastics fade and discolor. Thin tin-based materials won’t stand up to harsh weather. When you’re deciding on a material, go with he highest quality you can afford. If you’re willing to pay a little more now, you’ll be rewarded in the long run for making a memorable logo that lasts 20 years (or more). Don’t Forget Protection Signs that are not treated are susceptible to – Read the full article

Running A Business: Purchasing Financial Software For Your Company

On February 12th, 2013, wrote:

When it comes to efficiently running your business, what you spend on each and every item does matter at the end of the day. From the supplies your office needs to run its normal operations, moving to the software that guides your business each and every day, there are deals out there if you know where to look. One of the most important aspects of properly running your company is having the right financial software package in place. If the current program is slow, not always accurate, and leads to issues regarding on-time customer service needs, you could be losing out on the money you invested in it, not to mention potential sales. Whether you or your point person (head of the finance department for example) is charged with evaluating and/or upgrading your current financial software package, make sure you invest the time and energy into finding the right one. If you choose the wrong one, time, training, and money – Read the full article

Effective Marketing Strategies For Dentists

On February 12th, 2013, wrote:

Now before we start, let me just clarify that the topic you are about to read is by no means limited to just practitioners of dentistry. I simply chose to make an example from a dentist’s point of view because I just recently visited mine. Now without further adieu, let’s get the ball rolling. Dentists use various marketing strategies to attract new customers, and some of the strategies that are used by dentists are much more effective than others. By using effective marketing and promotional strategies, a dentist can easily and quickly increase the amount of customers that their office has. Local Marketing Dentists can use local marketing strategies which will be effective for promoting a dentist’s services in a certain region. Usually, over 90% of a dentist’s patients are local, so marketing directly to a local population can allow a dentist to reach a massive amount of potential customers. In order to effectively market locally, a dentist should utilize – Read the full article