Date: January, 2013

Monetizing YouTube Videos: How Do You Get Lots of Views?

On January 20th, 2013, wrote:

The advent of video sharing sites like YouTube has opened up a world of possibilities that seemed impossible even a decade ago. Today, creative and technical people alike can create original content for YouTube and make money off of it. You’ve probably heard of a number of YouTube celebrities by now: people who made their mark on the Internet, if not on the “offline” world. Beyond them, there have been huge stars who broke out from YouTube, such as the pop sensation Justin Bieber. Recently, a Korean pop star named Psy used YouTube to break out well beyond the Internet with his hit song, “Gangnam Style.” He was featured on Ellen, the Today Show, and much more. What this proves is that YouTube isn’t just a novelty. It can legitimately launch careers. You may or may not be setting your sights on worldwide pop star fame, but one thing is clear: YouTube can get you noticed, and it can get – Read the full article

3 Ways To Improve Your Website Marketing

On January 19th, 2013, wrote:

Internet and marketing have one thing in common; they are always changing. This means that relying on techniques that worked five years ago and expecting them to yield the same results is unlikely to be a wise marketing decision. Website owners must keep abreast of tactics that are relevant in the 21st century to beat competition and make profit. The following are 3 ways to improve your website marketing strategy: Mobile The number of people who are using mobile phones is increasing every year. As technology and connectivity improves, people are more likely to use their phones to search for something or just check out your website instead of sitting down to a computer. Making your site mobile optimized so that phone users can easily navigate on a small screen will definitely improve your sales. Online marketing experts recommend that you use a responsive design. This means that a page can automatically adapt and adjust to a screen size unlike – Read the full article

Small Business Marketing Tips With ‘Yelp’

On January 18th, 2013, wrote:

As a small business owner you will want to use all possible tools to promote your business. If you have registered with Yelp, you can be sure that you’ve made the right decision. There are many services like Yelp, which claim to help you promote your business, but not all of them are generally used by the public. Yelp is a well known platform which is used by millions of users to find local businesses. Therefore, if you haven’t registered with Yelp yet, claim your business now and make the best use of the platform. There are certain things you need to do in order to market your business easily using Yelp. Measure Yelp Metrics Yelp Metrics is a very helpful tool to help you measure your metrics. It gives you a very clear picture of how your business page is doing on Yelp. You can get the number of mobile check-ins, clicks to your website, deals sold through Yelp, – Read the full article

Five Easy Ways To Ruin Your Business Cards

On January 17th, 2013, wrote:

Whether it’s product packaging, billboards or a newspaper advertisement, printed materials are often the first means of communicating with customers. When the material is more expensive, such as a billboard, business owners tend to put more thought into the presentation. Though psychologically understandable, this notion of putting less thought and creativity into inexpensive business card makes little sense. This simple, yet effective marketing tool gives you a lot of benefit for its seemingly small size. Having one could mean the difference between making it big or simply not making it at all. So before you dismiss this idea completely, think thoroughly and weigh the possible pros and cons. Business cards are a ticket into the potential customer’s head. Rather than treat this inexpensive marketing tool as an afterthought, go to the lengths necessary to avoid these common mistakes. Information Overload You wouldn’t introduce a friend by telling their life story or listing their skills, and this is also best avoided – Read the full article

Benefits Of Investing In Pay Per Click Services

On January 17th, 2013, wrote:

Pay per click services present huge opportunities for optimistic online marketers whose sole aim is to reap the most from their efforts. The following article will take you through all the nitty-gritty of this beaming form of marketing. How Does It Work? PPC advertising works though a bidding process; unlike typical advertising campaigns, its cost structure is action-driven. Each time a user clicks on a sponsored link; the pay per click engine subtracts a given amount of funds based on the provided bids for the selected keywords. What Are Some of Its Benefits? You Only Pay for What Is Necessary Pay per click marketing operates in a very straight forward manner. You only pay for people who visit your website. In other forms of marketing, you have to pay huge sums of money without being exactly sure whether someone is actually going to click on your link. It Gives You an Opportunity to Deal with a Targeted Audience Not every – Read the full article

5 Tips For Keeping Your Brand Messaging Consistent

On January 16th, 2013, wrote:

Branding is an extremely important part of business in today’s world. Successful marketing campaigns and strategies create memorable brands that stick in the minds of customers for years. In order to establish your brand, you’ll need to maintain a sense of consistency. It can be tempting to constantly reinvent your brand, but this can also be bad for business. Follow these 5 tips to keep your brand message consistent and guide your business toward success. Keep an Eye on Your Brand It’s all to easy to let your brand slip away from you. Brands tend to grow organically, which can be either good or bad depending on the scenario, but you always want to make sure that your brand’s growth is under your control. Perform evaluations regularly to make sure that your brand is staying true to your original intentions. Brands require focus to grow in healthy directions, so always make sure to keep a close watch on your brand – Read the full article

5 Pinterest Brand Positioning Tips

On January 15th, 2013, wrote:

Marketing is an important concern for any business today, especially in the age of technology. The rise of the internet has brought us many new potential marketing platforms, and businesses must take advantage of them in order to achieve maximum branding potential. Pinterest is one platform that holds great potential as a visual marketing tool in the world of social media. Follow these 5 tips for Pinterest brand positioning to make the most of your social media marketing strategy. Project a Sense of Confidence Any effective brand positioning plan is going to require confidence on your part. Your brand should come across as approachable and helpful–your customers should be able to feel like they can rely on you. This is especially important in internet marketing, a setting in which many consumers feel like they are dealing with faceless entities. Exude confidence as you work on your Pinterest brand positioning, and your audience will come to appreciate you as a reliable – Read the full article

Innovative Strategies For Branding An Interior Design Business

On January 14th, 2013, wrote:

The difficulty in branding a business stems largely from the fact that there is no real way to measure the effect that a campaign will have on the public at large. While modern means of tracking marketing efforts and conducting surveys have certainly shed light on this issue over the last several years and made it far easier for companies to strategize and tweak their branding efforts, still there are so many factors that can play into the formation of an individual consumer opinion that it is practically impossible to ensure that the intended effect is accomplished. And yet, there is much that you can do to push public opinion in your favor when it comes to branding. Here are just a few suggestions for the interior design business looking to create a positive brand image. Consider perceived benefits. Why do people choose one brand over another, all things being equal? In some cases it has to do with a – Read the full article