Date: January, 2013

Points To Consider Before Adding Video To Content Marketing

On January 30th, 2013, wrote:

Content marketing has been traditionally viewed as blog posts, articles, and email newsletters. However, in the last few years, there is another platform which can be a very powerful tool if it can be properly executed and that is video marketing. When it comes to content marketing, marketers should realize that to most customers, to see is to believe. But, one cannot just simply jump into adding videos to content marketing as there are numerous points to consider. If the marketing team in your company is contemplating on adding video to marketing content, there are some questions they need to ask to determine if the idea will be beneficial for the product or service. First, they should consider asking if the content will lose its meaning in image or text form. If the answer to this query is on the positive, then the use of videos presents a very viable option. They should also think if such content will lose – Read the full article

How To Improve Upon Your Business’ Efficiency

On January 29th, 2013, wrote:

When you look at your business’s efficiency and ability to move forward, you need to look at the production line. At the most basic level, a production line is the route that a product takes from order to arrival in your client’s hands. In manufacturing, it is typically an actually assembly line. In a consultation business, the production line includes things like the formation of a group to design it, approvals and delivery. No matter what business you are in, however, you’ll discover that there are a few things that you can do to keep things on the right track. Do Not Encourage Micromanaging Micromanaging is not only irritating and frustrating, it also shows a sign of distrust in the people that you have hired. If you have people who micromanage on your staff, you’ll find that they do a lot to prevent people from actually doing their jobs. There is no need to have every step of every project – Read the full article

Using Google Remarketing To Target Website Visitors Who Didn’t Convert

On January 29th, 2013, wrote:

If you have a website, you know how important quality traffic is. You do your best to market your product/service, and expect to receive a healthy dose of conversions as a result. Regardless of your status or page ranking, however, there will always be visitors that come and go without ever converting. In the world of internet marketing, they are referred to as the ones that got away. Thanks to Google, this does not mean these searchers are lost to the wayside. Fortunately, remarketing is a process that can allow you to grab their attention once more, and hopefully get them to come back. Think of it as Google’s way of giving your site a second chance. By leveraging specific ads within the visitor’s network, remarketing essentially involves targeting those users that have previously visited your page. The technique is quite easy to implement, and the rewards can be tremendous. Whether you are looking to sell a product or simply – Read the full article

How To Optimize E-commerce Sites By Organic Web Design

On January 27th, 2013, wrote:

Ouch! Optimizing your Ecommerce site by organic web design, if you were a hippo you would have said a mouthful. The people who believe that optimizing an Ecommerce site is similar to optimizing a regular site are sadly mistaken. An Ecommerce site is heavy, bulky, hard to manage and really, really boring to optimize. Many Ecommerce websites are poorly optimized because the programmer or designer simply gave up trying half way through. This article covers how to optimize your site by simply pointing out how difficult it is, and how to overcome those difficulties. Other than those direct problems, a lot of your remaining SEO should be standard website SEO. Long and boring The process of optimizing an Ecommerce site is very long and tiring. Some people think that it is a case of putting a lot of content on a large amount of pages, but that is only half the story. Duplicating content is not a good idea if – Read the full article

Evaluating The Pros & Cons Of Search Engine Marketing

On January 25th, 2013, wrote:

The old fashioned method of marketing was face-to-face, with emphasis on meeting the customer. Today, companies and businesses small and big are looking at the internet to help advance their enterprises further. Regardless of whether the internet constitutes your entire marketing plan or part of it, it would be safe to say that we ignore the potential of the web as a marketing tool at our own peril. It is easy to create, sustain and build on a brand’s presence and reputation online. Look at the sheer amount of choice one has. Social media sites like Facebook and its pages, micro blogging site Twitter and its handles, blog hosting platforms like Blogger and WordPress and search engine rankings. One can harness the power of all of these to attract new customers and build on the existing one. Search engine marketing is an essential part of a company’s marketing plan and rightly so. It is a specialized sort of service that – Read the full article

Don’t Stop The Press When It Comes To Releasing Information

On January 24th, 2013, wrote:

As a B2B marketer, you probably could write a press release in your sleep. Maybe you could put one together with a blindfold on. Better yet, you might even be able to do one without knowing all the facts. That being said, do you ever stop and wonder how many good B2B press releases hit the world each and every day? If you took a minute to stop and read the bulk of them, you may shed a tear or two. The reason? Not because of how great they were, but rather because they needed more tender loving care. Yes, some of those press releases are quite embarrassing to read. Don’t feel embarrassed if you might need a refresher course in putting together a winning press release, as the saying that practice makes perfect is quite true. So, how can you as a B2B marketer press forward in 2013, at times tasked with crafting a release that will get the – Read the full article

How To Determine The Value Of Your Brand

On January 22nd, 2013, wrote:

Determining the value of a brand is not nearly as simple as it sounds, for one surprisingly simple reason–brands are not businesses. A brand may be a certain aspect of a business, but it is largely intangible, and it is very difficult to assign a monetary value to intangible assets. Running a business valuation is a relatively straightforward matter of number crunching. Your sales, assets, debts, and growth all factor together to determine a realistic estimated value of your business. But how can you do the same for your brand? Determining the value of your brand can be done, but it is not as easy. First, you need to come to a workable definition of the word “brand” as it applies to your situation. What does your brand include? A brand is much more than just a name and a logo, of course. A brand is an accumulation of intellectual property and business strategy that evolves over time. You may – Read the full article

Do People Even Read A Blog? And Other Questions From A Business Owner

On January 21st, 2013, wrote:

Because there is a big push to move over to the digital world, numerous business owners are finding themselves in a dilemma. They may have run their business for many years without the help of the World Wide Web, but now more and more people are inquiring about their website. If you are one of these business owners, you may recognize your need to be online, but you may have more questions compared to what you already know. It can be confusing if you are not familiar with how a web presence works. Here, you will find answers to your very important questions. What is a Blog? Do People Even Read it? Some people may be unclear on just what a blog is. The word blog is short for “web log”. Essentially, it is like a journal of sorts. Businesses use blogs to provide helpful, educational information, to announce new products or services, and to give business news updates. Blogs – Read the full article