Date: December, 2012

How To Balance A Great Online Image

On December 19th, 2012, wrote:

One’s online image is an extremely important thing. This is as true of individuals as it is of companies. If your image gets sullied you may end up losing your customers, partners and even friends. This is something that should be common sense but every so often is ignored much to one’s own detriment and peril. Online reputation management has to do with actively promoting one’s online presence, while constantly monitoring the search results. The moment one sees something negative; one must try and deal with it immediately. The way to doing this is multi pronged.  Optimize Your Online Presence Use your name or that of your company as much as you can on the Internet. The more mention there is of your personal website or that of the company , Google will notice it and your name will come up quite prominently on their searches in terms of the number of times it gets mentioned. Your Web Presence Should – Read the full article

The Final Countdown – Getting Your Product Launch To Go With A Bang!

On December 19th, 2012, wrote:

With the help of an event management company, you can achieve great success for your business. These experts enable you to plan highly successful product launches that keep your business on top in busy marketplaces. New Lifeblood for Your Business New products can be a profitable line of business for any company. It can be hard though to tell exactly which product will be a success in the long-term. You could spend a lot of time and effort on creating new products only to find they never really take off.  However, introducing new products is an important way to keep your business moving forward and you never know when the next big thing will come along. It is important to give new products every chance of success. Try to invest as much money as possible in the product launch to give any new items in your range a big boost. This is possible by relying on an event management company to help you – Read the full article

SEO: Key Factors Which Help To Attract Advertisers For Your Blog

On December 18th, 2012, wrote:

Managing a blog is a tough task and truth be told, you need to make money out of it in order to ensure its sustained presence. Attracting advertisers requires a well knit strategy and you have to work relentlessly to ensure that advertisers are attuned to the blog. To attract advertisers, to your blog needs to have quality content and web traffic too. Have a niche for the blog Work in your niche area only. This will result in quality content and you will be able to attract attention of readers who also hold interest in the area. This will generate web traffic for the blog. Increase in web traffic means that advertisers will have to take note of your presence in the market. As you develop your hold in the creative writing market through your blog, advertisers will be prompted to promote their ideas through your blog. Quality is the key to success here. Maintain the same by sticking – Read the full article

How To Promote Your Brand At Major Events

On December 15th, 2012, wrote:

Many companies attend industry trade shows, conferences, and other events throughout the year in order to network with colleagues, meet the press, and interact with prospective clients or the consumer public at large. These forums provide them with a platform to wheel and deal, announce upcoming product launches for the year, and basically spread their brand name around. However, such events also tend to feature a host of other companies doing the exact same thing, which means you have to shout above the din in order to be heard (sometimes literally). And if you don’t have the biggest and loudest display on the block you could easily get lost in the shuffle. This, of course, is bad news for small businesses that are trying to compete with the massive coffers funding their corporate brethren. But even if you’re no match for the Goliaths of your industry, you can still find ways to make your mark and attract some attention for – Read the full article

How A Slow Page Speed Can Influence Your Sales And Ranking

On December 14th, 2012, wrote:

As a website owner, you put in a lot of effort to develop an attractive site for your online business and include advanced functionality for users. But have you considered your website’s performance parameters? Viewers do not like to waste time; they expect fast results. When a website takes too long to load, they are likely to run out of patience. This will bring down the conversion rate of your business, which in turn negatively affects your revenue. Having products and services of the highest quality is not of much use if your viewers don’t hang around long enough to browse through them. A graph of the average page load time versus the conversion rate will clearly show that a delay of even a few seconds can cause the conversion rate to plummet drastically. Just imagine the number of potential customers you have probably lost to a competitor because you did not put in a little extra time and effort – Read the full article

Hootsuite Adds New Social Media Platforms For Easy Management

On December 12th, 2012, wrote:

HootSuite is a system developed in the year 2008 by Ryan Holmes. It is one of the best tools for brand management. When you are marketing through social media websites, you’ll have to login with your credentials on every website. This is where HootSuite comes in. When you link all your social media sites to HootSuite, you’ll only have to login once to manage and analyze all your data. HootSuite initially supported Google+, LinkedIn, Twitter, Facebook, Foursquare, MySpace and Mix. HootSuite has over 3 million users and recently, the company has extended support to more social media platforms. Let’s have a look at it. Photo courtesy of: freedigitalphotos.net WordPress.org WordPress.com one of the most popular blogging platforms and WordPress.org offers self hosting blogs. WordPress is a very efficient content management system and has a very large user base. With HootSuite extending support to the self hosting platform, posting and editing content is even easier. The developers have put a lot of – Read the full article

Top 5 Tips For Creating Infographics For Your Business

On December 12th, 2012, wrote:

Recently, there has been a huge influx of infographics on the Internet. This is especially true in the world of social media marketing. There are many reasons why infographics can provide the marketing niche that your company needs to succeed in gaining the attention of potential customers. Though it is difficult to keep the attention span of Internet users for very long, it has been proven that images receive many more views than articles and text blocks. These tips should help you get started into the world of creating infographics. You Must Know What You Want Your Infographic to Tell Your Customers Before you begin the process of creation, it is important that you decide on your goals for your infographic. There are three main types of infographics and they each serve a different purpose. 1. Informational 2. Data-filled 3. Instructional or step by step You will need strong visual content that has the key pieces of information that you – Read the full article

Tips For Internet Marketing Success

On December 11th, 2012, wrote:

Internet marketing can sound intimidating to some people because they have this preconceived notion that you need to be a computer geek or someone with a fancy IT degree to be able to do it. The good news is that if you already have a website – which in itself is an achievement – then you can handle internet marketing. Internet marketing is simply marketing on the internet. The core principles of marketing remain the same as with a brick and mortar business. The difference is the way you go about accomplishing your marketing objectives. Here are the basics. Customers to You The last thing you want to become in business is the best kept secret. Search Engine Optimization (SEO) allows you to direct massive traffic to your website. A search engine is how people find stuff on the internet (Google).  Having a high ranking in the seo results makes it easier for people to find your business. Use keywords – Read the full article