Date: August, 2012

How Businesses Can Use Real-Time Social Media

On August 9th, 2012, wrote:

Real-time use of social media allows businesses the opportunity connect with people in a way that mainstream media simply cannot achieve as effectively – largely because the bigger an organization, the more unresponsive it can become. In addition, traditional media does not allow for any sort of personal interaction or two-way communication to take place. Not everybody has the second opportunity to go and study social media marketing or a digital media course so I’ve outlined just a few ways that businesses can take advantage of real-time social media to scale their reach with their intended audience. Live video streaming Just a few weeks ago I attended an informal industry talk in my home town of Nottingham, by peer web designer, and now friend, Alex Leeson Brown. He talked about his story and journey of becoming a web designer, including the highs and lows of the various places where he worked and the challenges he encountered. At the time of – Read the full article

Google Calendar in ‘The Office’

On August 9th, 2012, wrote:

Monday morning.  8 am. Dwight runs haphazardly into the office, completely out of breath and panting. Everyone in the office stops what they’re doing to see what the commotion is and, when they see that it is Dwight, their faces fall and disinterest returns. Dwight weezes: “I have been searching for Michael EVERYWHERE.  He told me on Friday to meet him in the parking lot. I waited and waited and waited and WAITED. Michael never showed. From there, I began the search. First, I checked Michael’s place; then, I went to some of his favorite novelty shops and restaurants. He’s nowhere to be found! I haven’t eaten, showered, OR even closed my eyes this whole weekend. I have been looking non-stop. MICHAEL IS MISSING.” After a passionate pause and scanning the room. “Why do you people show no concern that our fearless leader is MIA?!” Jim, who has been smiling quietly to himself as he listens to Dwight’s rants, turns – Read the full article

How to Get More Traffic from YouTube

On August 6th, 2012, wrote:

The development of groundbreaking technologies has enabled the digitization of processes such as recording, capturing, and storing videos. As a result, picture and audio quality of the videos have improved drastically, making videos simple, reliable, and easy to refer. Since the turn of the century, usage of the Internet has risen dramatically and hence videos have become an integral part of the present day multi-media experience. Videos are fundamental for sectors such as broadcasting, media, education, and entertainment. Moreover, videos have entwined themselves naturally with the Internet to become one of the major sources of reference. Of all the active Internet users, about 74% of them watch online videos and about 56% watch videos on their mobile phone. The survey also revealed that among the respondents from 56 countries, about 35% of them watch videos daily via any one of these sources. In the fourth quarter of 2011 alone, more than 147 million active Internet users watched videos online. As a testament – Read the full article

How to Use Google Alerts to Help Build Your Brand

On August 4th, 2012, wrote:

Although Google Alerts have been available for quite some time, many individuals and businesses are still ignoring the branding benefits that the tool can offer. This could be because companies are too preoccupied with other strategies, they don’t understand how Google Alerts work, or they have a false understanding of how they work, but the tool is actually quite easy to use and implement into your current branding strategies. Social media and link building is only growing, so it’s important that you know what is said about your company on both fronts. How Google Alerts Work Google Alerts work to do just that—alert you to a time when something is mentioned on the Internet. The service is free and allows you to type in any word or phrase that you wish you track online; most companies start with their company name and eventually branch out to track their competition or a few of their keywords. Google Alerts will then send – Read the full article

Five Top Tips To Improving Your Brand

On August 4th, 2012, wrote:

Ask 20 people what branding is and you will more than likely get 20 different answers. A brand can mean your logo, your company’s values, or the way it interacts with its customers and suppliers at every level of your business. Your brand can actually reflect your customer’s experience of your company and therefore can help maintain the way your business is perceived and its reputation. 5 Top Tips To Improve Your Brand Image Name Of Your Business: Choosing your business name is of vital importance to your brand. It should reflect your businesses vision, value, and expertise. Don’t rush this important decision. Consult with family, friends and maybe a focus group. If you have the budget, consulting an expert in the field might give you the edge to come up with a winning business name. The Products or Services Your Provide: The products or services you provide should reflect you brand image. In a recent poll by AcuPoll, up – Read the full article