Date: August, 2012

Content Marketing 101: Tips For The Best Strategy

On August 28th, 2012, wrote:

You may have heard the phrase thrown around a few times but never paid too much attention to it. Content marketing is a popular marketing tactic that has picked up pace over the past few years. In a nutshell, content marketing refers to the content you generate (blogs, emails, podcasts, etc.) that you create in order to share with other people. Most of the time, content marketing is provided to your audience for free and relies on the fact that if you provide your audience with valuable information, they will continue to come around and eventually become a customer. Like every marketing tactic, there are certain things that you can do in order to have the best possible content marketing strategy. Keep control of the content. Content marketing works best if you have complete control over what you can write and share, which is why it’s very important that you publish this content on a website that you control. Don’t – Read the full article

5 Best SEO WordPress Plugins

On August 27th, 2012, wrote:

  When you’re starting a small business, are locally-based, or are simply looking to improve your search engine results ranking, you may be focusing on your online marketing and SEO strategy. If your business uses a company blog on the WordPress platform, there are more than a few plugins that can help you optimize each post, and your blog as a whole, for SEO marketing. Here are the top 5 plugins to consider. 1.All-in-One SEO Pack (AIO) The All-in-One SEO Pack is the most popular SEO solution for WordPress blogs. This plugin automatically optimizes your WordPressblog for search engines by generating meta tags and helping you optimize web page titles. Advanced users are given the ability to customize post titles, descriptions, URL structures and tags for each post. This plugin even helps you avoid duplicate content. Perfect for both the new and experienced, most optimization-focusedWordpress sites use this plugin. 2.SEO Friendly Images A key component to an effective blog is – Read the full article

Prepare To Be Taken Hostage

On August 23rd, 2012, wrote:

Okay, so hostage is a bit of a strong word, but it’s totally applicable. When producing any written content both for online or offline purposes, it’s my job to keep you hooked to the end. I want to take you prisoner for a few moments of your life and ensure you reach the bottom of the page. Why? Well, without keeping your attention, there is very little point for me to even continue what I’m writing. You won’t have gained anything from the few seconds it’s taken to read this, and I would have failed. I know this is probably an open invitation to a few trolls out there who will let me know they stopped reading immediately, but hey trolls will be trolls. They make the Internet an interesting place sometimes and some even have their benefits, so it’s all good. Anyway, I digress; you may be wondering why I want to keep your attention and how I can – Read the full article

Top 5 Business Apps for Smartphones

On August 21st, 2012, wrote:

Running a small business requires a ton of energy and effort to be successful. Business professionals have to multi-task, and sometime it becomes very tough to manage all the aspects of the business. Technology is here to make your life easier. Nowadays, most of the business executives own a smartphone- so we created a list of the top 5 apps for smart phone users. Documents to Go: Sometimes you do not have your laptop or computer, and you want to get access to files in different formats such as PDF, Microsoft office and others. In such cases, you can install the app Document to go on your smartphone or iPhone. With the help of this app, you can easily view, share or edit your files in different formats in your mobile phone. It is quite helpful, when you are on a business trip. Quickoffice Pro: Microsoft office is the most common operating software used in the office. This app makes – Read the full article

Anatomy of A Great WordPress Plug-In

On August 14th, 2012, wrote:

Man’s best friend is a dog. Guess who’s a blogger’s best friend? WordPress! For one, it is absolutely free. You can use it for anything, for personal use (sharing your thoughts and hobbies), or for commercial use (marketing your product or service). It’s become a day-to-day necessity for many developers. Your blogging websites can be made more fun and interactive for users with these plug-ins. WordPress can be made friendlier by customizing the basic functionality with add-on plug-ins. Here’s a guide on what to look for: Security: When you get a good plug-in, it comes with a good security package: Any confidential information is not printed into the Javascript code as it will be visible on the client’s side A secure plug-in will make use of wp-admin’s nonce validation Offers protection against unnecessary XSS exploits and SQL injection Offers thorough documentation: If a plug-in is not going to offer proper support and good documentation, it is not going to be – Read the full article

Common SEO Blunders to Avoid

On August 13th, 2012, wrote:

Search engine optimization can be a very effective tool for enhancing the ranking of your blog. However, applying SEO techniques the wrong way, or failing to use them at all, could result in disastrous consequences. Here are some of the major mistakes you need to avoid when it executing your SEO strategy: Flash-based sites Since Flash-based pages cannot be read by search engine spiders, they cannot be indexed. If it is absolutely necessary to use Flash elements on your site, make sure you have a parallel HTML page. This way, search engines can index your content and web users can enjoy the Flash presentation. In addition, it is advisable to use text-based rather than Flash-based navigation. Blank title tags The title tag is what appears in search engine results when someone types a query with a related keyword. Therefore, a keyword-rich title tag is a very important element of a successful SEO strategy. Never make the mistake of leaving the – Read the full article

5 Best Security Plug-Ins for WordPress

On August 12th, 2012, wrote:

Every blogger loves to put his fingers on the keyboard and crank out an amazing post. Backlinks, blog promotion, and interacting with the folks who come to the blog are all part of the allure of running a WordPress website. However, the dark side to WordPress is its security. If you plan on building your site out and becoming popular in your niche, be prepared for hacking attempts. These plugins will help ward off would-be troublemakers: Better WP Security This plugin does a number of things, but its strength lies in its diversified approach to protecting your blog. First, the plugin tries to obscure important blog information from prying eyes. It does this by removing the meta “generator” tag, allows you to turn off the ability to log in for a given time period (they call it “away mode”), removing the Windows Life Write header information, removing RSD header information, changing the ID on the user with ID 1, changing – Read the full article

How to Market on Pinterest Without Being Too Obvious

On August 10th, 2012, wrote:

Through a stream of stylish, beautiful images, Pinterest has shown to be particularly successful for niche retailers and E-commerce sites. With a large audience predominantly comprised of females, categories such as beauty, home design, arts and crafts have gained a strong foothold in this quickly growing social site. While the marketing benefits of Pinterest are alluring, how do you market without over-exposing your brand? Don’t make the mistake of being too obvious, as it may alienate your audience. Instead, the following are several tips that can help you use Pinterest to market your business, without making too much of a scene: Where Does Your Business Fit In? Before hastily posting pictures onto your account, you may want to consider how Pinterest can fit into your marketing strategy. While retail and niche businesses on Etsy easily fit with Pinterest, service-based businesses can also use the social giant in creative ways. For example, if your business focuses on swimming pool services, then – Read the full article