Date: June, 2012

The New Consumer Delivers a Powerful Wake-Up Call

On June 20th, 2012, wrote:

Let’s talk a moment about the traditional marketing model, the one most of us started out with. It was primarily a one-way street, with advertising flowing from companies to consumers. People watched television, saw ads, and chose which brands to buy. These days, a lot has changed. Enter the new consumer: smart, savvy, and social. This is a consumer who uses mobile Web while shopping to find the best products, who gets referrals from friends on social media, and who researches brands on Google. This new consumer is likely among the 86% of the population who no longer watch television commercials, and also probably throws away direct mail as being irrelevant and unwanted junk. In short, this is not someone you’re going to woo with old-style outbound marketing campaigns. You have to bring something more to the new consumer, or better yet, find ways to bring the new consumer to you. In recent years, we’ve seen a significant shift toward – Read the full article

How Car Dealers are Marketing on Twitter

On June 20th, 2012, wrote:

Twitter is one of the biggest social media sites in the world and to be frank, it’s rather addictive and fun. It’s also a great platform for car dealerships to establish their brand and participate with current and prospective customers. You can use Twitter as a social media marketing tool to announce any special deals or news about your auto dealership. Experts also believe that a strong social media presence may even influence organic SEO rankings. Here are a few tips to help you make the most of your Twitter account. Your Twitter Handle If you have an official company name, you will want to select that as your Twitter handle. Your handle is also known as username and this will be seen by others. Your Description Every Twitter account has a description field right under your handle, with a brief summary of what you are all about. It’s a good idea to include some prominent keywords in this section. – Read the full article

7 Tips to Attract Guest Bloggers to Your Site

On June 14th, 2012, wrote:

If you are an Internet marketer, online retailer, or blog owner, the positioning of your site in different search engines is very important, as it will dictate the traffic that your site is getting. With the different algorithms being implemented by Google now, it is important for blog owners to implement content creation strategies on their blog to improve its ranking and SEO performance. One known effective way to accomplish this is by having guest bloggers to your site. Guest blogging is beneficial to both the blog owner and the guest blogger. The guest blogger will gain a valid link back to their site once the article has been published, which can definitely boost their site’s SEO ranking and performance. On the other hand, guest blogging is advantageous for the blog owner, since it paves the way for having regular posts and quality content in their site: something that search engines will surely appreciate. So how do you attract guest – Read the full article

Disadvantages of Shared Hosting for eCommerce

On June 11th, 2012, wrote:

Shared Web hosting is a form of Web hosting where multiple clients share the resources of a single Web server. The advantage to this approach is that by sharing, the clients can keep overall costs down. However, shared hosting is not without its limitations, and some of those drawbacks can significantly affect E-commerce. With that in mind, let us examine the disadvantages to sharing as they relate to ecommerce web hosting. Secure Sockets Layer (SSL) SSL is the standard technology for establishing a secure link between a website and a web browser. It is necessary for modern E-commerce. The most important SSL resource is the SSL certificate. The primary issue with SSL and shared hosting is that all SSL traffic must be bound to a single IP address. It is still possible to achieve it, but the process is more complex and is usually a more expensive endeavor. Dedicated IP Address A website on a shared hosting plan does not – Read the full article

5 Fantastic Tips for Improving Your Website’s Conversion Rate

On June 5th, 2012, wrote:

The E-commerce industry continues to grow, with more and more businesses and companies setting up websites through which they can sell and offer their products and services. The big challenge remains, though: how do you drive traffic to your site and ultimately generate revenue? Measuring the success and effectiveness of a website in bringing sales can be done by determining one’s conversion rate, which is the ratio of visitors who convert content views or website visits into desired actions: like making a purchase, subscribing to a newsletter, or downloading some sort of software. Web analytics tools – such as Google Analytics, among many others – can usually measure conversion rates, going beyond tracking pageviews and visitor counts. So what are the ways in which you – as a business owner, Internet marketer, online retailer, or E-commerce professional – can improve your website’s conversion rate? Read on and find out. Creative, effective Web design Take time to review the design of – Read the full article