Date: June, 2012

5 Tips for Great E-mail Marketing

On June 29th, 2012, wrote:

Although it is receiving some stiff competition from social media and voice and text marketing, E-mail marketing still seems to be the method of choice for businesses to engage their customers these days. Place an opt-in form prominently on the front of your website, and watch the subscribers roll on in, right? Well, maybe. Having an intriguing call to action, such as “sign up now to receive special offers”, is the first step to building a list. Just an FYI: 75% of people prefer to receive offers over any other form of call to action, according to data from econsultancy.com. It’s also important that you give them an idea of how often they will receive E-mails from you. Some E-mail marketing platforms (Ed. note: Lakeshore Branding recommends Mailchimp) will even ask the subscriber, letting them dictate how often they will receive E-mails. Once you have your shortlist, you need to build and retain. Here are a few tips for accomplishing that. Have – Read the full article

How to Spot the SEO Cowboys

On June 29th, 2012, wrote:

When you commission SEO work, you need to know that what you’re getting is worth the cost. This field can seem complicated to outsiders, but that doesn’t mean you can’t establish standards for the kind of work you want versus the kind of work you don’t. For you, there is a big difference between good and bad search engine optimization. And it’s not just about results either. The Internet is all about spreading data instantly, so if you align your business to something unethical, the news can travel fast. These are some simple tips to help you pick an optimization company. Avoid Dated Black Hat Methods at All Costs Firstly, it can help to understand the basics of what this service gives you. You use this method to improve your search engine ranking. To do that, you have to appeal to the algorithms that dictate a search engine result: usually by having a higher number of links to other sites, – Read the full article

Simple Tips for Brands Using Google+

On June 28th, 2012, wrote:

Using Google+ to get the word out about your brand or business got a whole lot easier with the introduction of Brand Pages. Operating in a similar manner to profiles used by the members who rely upon Google+, Google Brand Pages (or Google+ Local business pages) are a great way for businesses and their customers to interact with one another. Of course, it is essential understand how best to connect with one another, as this will allow brands to grow their influence and pull in new customers. Use the following tips to make certain you stay atop the brand heap on Google+. Research Your Audience Every brand has an audience. It is vital for Internet marketers to determine who that audience is, because failure to do so could mean that all marketing and advertising attempts are not successful. To prevent this from occurring, it is essential that marketers target the groups who are most likely to be interested in the – Read the full article

Mobile Marketing Trends in 2012

On June 28th, 2012, wrote:

I don’t believe we are going to see much of a difference in the marketing trends from 2011 to 2012, the economy is still slowly trying to get itself out of this recession we have dug ourselves into, so the economy and consumers are going to be looking for money savings deal in every venture they look to embark on. That is why, if you want to succeed this year in business you are going to have to provide your customers with money-saving offers that beat that of your competitor, and we believe we can help you to do just that. We are going to cover a couple of mobile marketing trends that you need to be aware of if you wish to succeed in this tough economic recession as a business. Mobile Marketing – Push & Pull Marketing Techniques This may be a term that many people have not heard, but it is something that almost every business owner – Read the full article

The Business of Crowdsourcing: 5 Web-Based Crowdsourcing Platforms that Can Add Value to Your Bottom Line

On June 27th, 2012, wrote:

James Surowiecki says in his book The Wisdom of Crowds that the many are smarter than the few and its collective wisdom shapes business, economies, societies and nations. How so? And how can ‘the many’ benefit your organization? The answers all depend on how you harness the crowd and how you exploit the many intermediary crowdsourcing platforms available. From research and development platforms to collective intelligence and prediction platforms, you now can easily harness the power of the crowd online to improve business performance. It sounds like a great venture, doesn’t it? In actual fact, the term is referred to as crowdsourcing and could be that magical potion you’ve been looking for. Now used mainly to the web, crowdsourcing uses the wisdom of crowds to solve problems. Sounds a lot like outsourcing, right? The only difference is crowdsourcing is based on a group rather than an individual, such as an employee. Jeff Howe divides crowdsourcing into five categories: crowdvoting, wisdom of crowds, – Read the full article

10 Useful iPhone Apps for Logo Designers

On June 25th, 2012, wrote:

Be at work even while you are away from your laptop with the iPhone apps designed exclusively for the logo designers. These apps will help the designers brainstorm, research, organize, and learn about various aspects related to their profession. As a bonus, these apps also inspire and motivate creativity. Here are 10 of the iPhone apps that would be useful for a logo or Web designer.   Adobe Ideas To be very precise, this is a digital sketchbook that allows the designers a chance to keep his or her creativity and ideas blooming, irrespective of the place and time. An ideal cohort for professional Adobe design applications, such as Adobe Photoshop and Adobe Illustrator, the Adobe Ideas app invokes a new level of creativity in the designers. myPANTONE This app allows the logo designers to access scores of PANTONE color libraries and create color palettes. Plus: you can share your creations with your clients and colleagues. It also comes with – Read the full article

6 Ways to Repurpose Your Content to Squeeze More Backlinks Out of It

On June 22nd, 2012, wrote:

Regular content creation is necessary for your website, but it takes time to produce quality content; and especially today, in the time of content marketing, creating backlinks for your website also requires plenty of content. That’s a lot of content creation, and a lot of time spent on it! Now, it’s a fantastic thing to be able to generate valuable backlinks, and even better to have quality articles on your website. But after you’ve spent hours or days to research and write one really quality piece, don’t you feel sometimes that it’s a shame you can’t use it to squeeze more value out of it – to publish it somewhere else, or to create more backlinks? Well, there are ways to make that one piece of content work harder and generate more quality backlinks. No, we’re not talking about re-publishing and duplicate content issues: we’re talking about re-shaping an article into another form that will be unique and that will – Read the full article

4 Reasons Why a Business Needs a Pinterest Account

On June 21st, 2012, wrote:

Pinterest has taken the world by storm, and with more and more people signing up to see what all the fuss is about, isn’t it about time that your business was on Pinterest? It Brings Extra Traffic To Your Site A lot of big companies out there aren’t afraid to give stats on how Pinterest is working out for them. Brands such as Sony, for example, have commented that Pinterest is now sending more traffic than veteran social platform Twitter. For Sony, Pinterest is (2,300 followers) sending 2.5 times more than their main Twitter platform with (80,000 followers). If that isn’t value then I don’t know what is! It Represents Another Audience To Market To One of the key reasons why Pinterest seems to be sending so much traffic to sites is thanks to the fact that businesses can clearly market to a select audience. With Pinterest boards available for pretty much any subject, it doesn’t take long for a – Read the full article